Ohio Speaks is a new collaborative project of local and statewide health and human service organizations working to collect and highlight stories of struggle and hope. The stories will illustrate the value of human needs programs that support Ohio's most vulnerable children, families, seniors, and people with disabilities. Ohio Speaks will also put a human face on budget cuts and show the effect of budget cuts in our communities. The stories will be used in our advocacy and education work with lawmakers, the media and the public to highlight the impact of human needs programs.
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OhioSPEAKS Webinar 11.16.11
1. OhioSPEAKS:
Stories of Struggle and Hope
Featuring:
Gene King, Director, Ohio Poverty Law Center (OPLC)
Jen Yoder, Field Director, UHCAN Ohio
Mary Jo Hyde, Advocacy Coordinator, O4A
Nora Nees, Director of Child and Senior Nutrition, OASHF
Suzanne Gravette Acker, Communications and Development Director, COHHIO
Will Petrik, Outreach Director, Advocates for Ohio’s Future (AOF)
2. Ohio Association of Area Agencies on Aging
Advocacy. Action. Answers on Aging.
3. Project is part of our Unified Long Term Care
System strategy since 2007
Purpose: highlight for Ohio’s legislators the
care management role that our case
managers play in coordinating and assuring
quality care for our PASSPORT consumers
4. What we asked from each of 12 Area Agencies
on Aging:
One 150-250 word story annually
.jpeg photo of featured PASSPORT consumer
and case manager
consent form on file either at o4a or at Area
Agency on Aging
5. Method:
In the PASSPORT consumers’ stories, feature the
role of the case manager in working with family
members, health professionals, and community
resources to create a comprehensive care plan
that effectively care manages the consumer’s
needs.
In the photograph, feature the case manager with
the consumer, if possible.
Conclude the story by comparing the annual care
plan cost with the annual cost of nursing facility
care in Ohio. In 2010, that estimated cost was
over $51,000.
7. Mary Jo Hyde
Ohio Association of Area Agencies on Aging
hyde@ohioaging.org
Learn more online, visit:
www.ohioaging.org
Facebook: Ohio Association of Area Agencies on Aging – o4a
Twitter: @o4aadvocacy
8. Nora Nees
Director of Child & Senior Nutrition
Ohio Association of
Second Harvest Foodbanks
(614) 221-4336, ext 230
www.oashf.org
9. Paper Plate Project
Record numbers
of children,
families, seniors,
veterans,
unemployed and
underemployed
Ohioans are
suffering from
hunger...in
silence.
10. Media Wants Real People
“Whenever we talk about
helping those in need, there's
a tendency to set up a false
dichotomy of us versus them.
Keeps the road between us
long, and the weeds tall, so
that we can tell ourselves
they were never us, and we
could never become them…
I'm done talking. Here are
some of the people -- in their
own words…”
--Connie Schultz, Syndicated Columnist for The
Cleveland Plain Dealer
http://www.cleveland.com/schultz/index.ssf/2010/12/why_the_foodban
k_needs_our_hel.html
11. People in Power Listen
“Rugged individualism
produces a heartless
bill like this..
Here's a little note from
somebody in my
district. She says--she
signed this plate at the
foodbank, the local
foodbank. She said:
Without help from the
foodbank, I would be
on the streets. I
struggle every day to
make ends meet so my
kids have a place to lay
their heads at night. I
have a job, but with
two kids, it's still very
hard. I have a lot of
trouble paying rent and
bills. I just wish there
were more help to
parents like myself.”
12. Suzanne Gravette Acker
Director, Communications &
Development
Coalition on Homelessness and
Housing in Ohio
614-280-1984, est. 11
www.cohhio.org
13. How a story can jump-start a
legislative campaign
14. HB 185: From 6 years to 6 months.
How a story moved a piece of legislation
(and an entire General Assembly!)
“I just hope this bill will help somebody down
the road have a better chance at redoing and
reliving the American dream,” -- Larry Clay,
June 19, 2006
15. Ohio Speaks need stories that can make the Governor
think long and hard about the mid-term biennial review
16. What is OhioSPEAKS?
Advocates for Ohio’s Future and a
number of coalition partners are
collecting stories to show the value of
state and federal human needs
programs and to put a human face on
budget cuts.
17. What is the Purpose?
The stories will be used to:
• Educate lawmakers, the media and
the public about the value and impact
of vital human needs programs
• Give a voice to vulnerable Ohioans
• ID new leaders and spokespeople for
public testimony and media
interviews
18. What Types of Stories?
We will ask people to send us a short video
clip or written story explaining how public
investments have made a difference in their
life, community and/or business and what
cuts would mean to them.
• Stories about the value of health, human
services, and ECE programs
• Stories that put the reality of budget cuts
in human terms
19. What Should Be Included With
Your Story Submission?
• Who you are (parent, student, provider, job seeker,
community leader…)?
• Where—what city and county do you live in?
• What are the programs you value?
• How? Specific examples of how the program has helped…
• Why are these programs important to you and your
community? How might cuts to these programs affect you and
your community?
For more tips on submitting your story:
http://www.advocatesforohio.org/perch/resources/Ohio_Spea
ks-Submission_Tips.pdf
20. How do I submit?
Go to:
http://go.advocatesforohio.org/ohio-speaks
• Read and agree to the Terms of Use, the
Guidelines and Rules, and acknowledge
the Privacy Policy.
• Fill in the required fields, upload your
video or written story, press submit.
21. How will the stories
be featured?
http://wearethe99percent.tumblr.com/
http://facesofmedicaid.kff.org/facesofmedicai
d.aspx
Phase Two Website Resource:
• Half in Ten Inspiration
• http://halfinten.org/stories/
• http://halfinten.org/stories/state/OH
22. Next Steps?
• Survey at the end of this webinar to
give us an idea of how you want to
be involved
• Submit your story!
• Share the project (this 1 pager) with
your staff, board, and clients.
http://www.advocatesforohio.org/p
erch/resources/OhioSpeaks.pdf
• And encourage them to get involved
with OhioSPEAKS and tell their story!
23. Other Ways to Help
With the Launch
You will receive an email from me with all the details
about the OhioSPEAKS tomorrow morning.
• Please forward the email—
• If you’re an Executive Director, forward it to your staff
• If you’re a community activist, forward it to your 10 closest
colleagues
• If you’re a student, forward it to 5 of your classmates
• Share a more personalized email
• Fill out the survey and let us know which stories you are interested in
• We will personalize an email template to fit your organization!
24. Questions?
Contact Us
Advocates for Ohio’s Future
www.advocatesforohio.org
510 East Mound Street, Suite 200
Columbus, OH 43215
Fax: (614) 228-5150
Will Petrik Scott Britton
Outreach Director Coordinator
wpetrik@advocatesforohio.org sbritton@advocatesforohio.org
614-602-2464 614-602-2463
Notas del editor
Stories can jump start a legislative campaign, they can change the dynamic of a campaign, or they can help build momentumThey can also help frame an issue from the beginning and can help spark campaign momentum. This was the first news story we coordinated in our payday lending rate cap campaign. We had gone to Marietta to interview Mitch Casey, a payday lending customer, for an informational video we were making. On our way out of town we contacted a local reporter and said you gotta hear this story. The resulting front page Marietta Times article was an indictment of the payday lending business model, “Vicious circle: Consumers often get second loan to pay the first.”The article was sent to lawmakers, as well as reporters in advance of pitching them local stories and sources. It made our job easier connecting reporters to sources all over the state and with each story, reporters included our toll free number, so stories delivered more sources and more sources delivered testimony at hearings, which in turn created more news stories.
We need your stories that might have impact on the Governor’s mid-term biennial budget
The reason I do this work is to elevate the voice of marginalized individuals and communities; debunk negative stereotypes about the poorGayle Channing Tenenbaum, the Co-Chair of AOF has always talked about digging deep. Reaching the consumers of the services. We’ve reached staff and our boards, but this is an opportunity to really reach out and listen to marginalized voices and communities. I also know for people around this table who work with the media, one advantage of the project would be to have a database of contacts who can tell their story and the story for why the program (for a variety of public programs)This work will help with the mid-biennium budget we’ll be working on and it will be useful for local, state and national advocacy as this struggle continues. The issues we face today are not going away anytime soon, so this project will help build relationships for the long term, too.
We welcome homemade videos. You don’t have to be a professional filmmaker or use high-tech equipment. Written stories are also welcome.Stories that speak about the value of any human needs program made possible by state and/or federal fundingStories that put the reality of budget cuts in human termsStories that underscore what cuts would mean for jobs, communities and families
I’ll send out an email tomorrow morning to ask you to tell your story.
Throughout the state budget, we had trouble telling the local story. We had the state numbers and the big picture systems we could talk about. Phase 2 - With this idea, we will be able to tell the story of self, the story of we, and the story of us. With the web idea, we could have an interactive map of Ohio, that tells the story of Ohio, the story of a county (like our county fact sheets) and the story of an individual. This way you can connect on many different levels and move hearts and minds.Of course, the stories would be integrated into our other communication to the field, on our social media…
This webinar is being recorded and the power point will be available, so you can help get other people involved!
Also, if you’re interested in getting more involved and helping reach out to people in your community to hear and collect their story, we have additional resources and we will have a future training on how to reach out to people in your community.