The Patch is a monthly newsletter focusing on the main new features on social media. This September 2013, Facebook makes it easier to run a contest or a promotion, Youtube helps you to focus on your top Fans with a new dashboard, Pinterest alerts you whenever the price of one of your pin goes down, and LinkedIn releases University Pages to make the best of your alumnis.

1. The Patch
Social media new features updates for marketers
September 2013
• New rules for promotions & contests on Facebook
• 3 new media-friendly Twitter features
• Target & manage top fans on Youtube
• Pinterest e-commerce alerts on price drops of pins
• LinkedIn University Page: the alumni connection

2. Facebook
New rules for promotion & contest on Facebook
Big change: you don’t need anymore third-party apps to manage contests & promotions on a Facebook
Page. Implications for brands & agencies
• You can (legally) run a contest with voting mechanism using Like, Share, Comment
• It’s easier for small business to run a contest, and you should put more money on Ads
• Third-party apps still provides a better experience of both managing and playing

3. Facebook
The edgerank is dead, long live the edgerank!
EdgeRank is dead at Facebook; news
feed algorithm now close to 100k
weight factors including new ones:
• Story Bumping (older stories you
may have liked appears on
reconnection)
• Last Actor (your top 50 friends &
pages are up’d)

4. Facebook
Free images for Community Managers on Facebook
Community Managers can now legally use tons of free images from Shutterstock on Facebook Pages they
manage:
• Search by keywords
• Multiple image uploads

5. Facebook
More Twitter-like features on Facebook
Facebook catches up on real-time and Twitter with:
• Testing a “Trending” section in the newsfeed based on #hashtags
• Introducing “Chronological by Actor” display of Newsfeed

6. Facebook
Promoting events & restaurants on Facebook
Business owners have two new cool
features on their Facebook Page:
• Promoting their events with
Facebook ads: more attendees will
come
• Booking a table at a restaurant (in
the US for now) thanks a
partnership with OpenTable

7. Twitter
More context, more TV & journalism features on Twitter
More media-friendly features for
Twitter on Social TV, journalism and
conferences/events:
• “Related Headlines” section: tweets
can display related articles from
selected sources
• TV programs are now pushed with
your timeline as they happen
• Local events around you are
pushed on mobile through
#hashtags and emblematic tweets

8. Google
New report for Google Adwords for better PPC campaigns
Google updates reports for organic and paid search, allowing for:
• Less overlapping keywords
• More suggestions of new keywords
• Overall optimization of adwords strategy

9. Google
Google City Expert: get exclusive perks for reviews
Google competes with Yelp and local businesses review & rate website with “Google City Expert”:
• Rate & Review more than 50 local businesses
• Get perks & visibility from Google as a “City Expert”

10. Youtube
Youtube helps brand target “top fans”
Youtube announces new feature for video creators & channels to better know their "top fans”
• A specific dashboard for video creators help identify top fans
• Specific channel allows distribution of exclusive content for top fans
• Combo with Google+: you can put top fans in a Circle and get more data on them

11. Pinterest
Pinterest launches e-commerce price alert feature
Pinterest now sends you an email notification whenever one of your pins drops in price

12. LinkedIn
LinkedIn University pages for alumni and students
A great move and UX for LinkedIn new University Pages
• Showcase top alumni and Details about top industries & positions
• Links to existing LinkedIn groups of the university

13. Instagram
Instagram banning apps with “Insta” or “Gram”
Instagram intends to protect its brand image by forbidding third-party apps connecting to Instagram to
use either “Insta” or “Gram” terms in their brand (above: “Luxogram”)

14. Foursquare
Foursquare trying passive tips on the go
Location-based social network Foursquare experiments passive tips on the go:
• App running in background
• Recommendations displayed as notifications as user gets near specific point of interests

15. Foursquare
Retargeting Foursquare users on desktop, mobile
Foursquare partners with Turn and sells part of its check-in data: Brands can do retargeting ads on
Foursquare users, will be shown on mobile, tablets, and desktops

16. Thanks!
Agence Tesla Asia, a social media agency in Singapore and Paris
Martin.pasquier@agencetesla.com
Follow us on Twitter @agencetesla or www.agencetesla.asia
Why “The Patch”? In computing, a “patch” is a software update to correct bugs, improve
performance or update a program. We want to “patch” marketers with the latest curated
social media new features.