Apresentação da associação americana que regula mídia digital out of home, oferecida aqui pela ABDOOH. Dados para justificar um pouco do que acreditamos aqui na agência no que diz respeito à relação direta que existe entre PROXIMIDADE e RELEVÂNCIA, além da valorização do MOMENTO ao invés da mídia.

1. Digital Out-of-Home Industry Outlook 2009

3. How many different types of advertising can we name? The Media Landscape

4. The Media Landscape (continued) Radio, TV, newspaper, magazine, direct mail, internet (banner ads, interactive), billboard (bulletin, posters, murals), end cap, side cap, shelf talkers, coupons, flyers, mobile, airline video/magazine, airport security bins, coffee sleeve, pizza boxes, dry cleaning bags, egg carton , subway train, subway station, subway platform, on bus, in bus, on taxi, in taxi, street furniture, sports teams, arena and venue, sporting events, blimp, tabletop, hubcap, kiosk, handrail, napkin, etc…!

5. Media Landscape 1990 - 2000 LESS MORE CONSUMER INTERACTION & ENGAGEMENT ADVERTISING SHARE GROWTH* -10 FLAT +10 OUTDOOR MAGAZINE RADIO TELEVISION NEWSPAPER Source: Ad Age Leading National Advertiser Report 1961-2007

7. Source: Simmons Data 2007 – Adults 18-24, Nielsen: Viewing Data – Adults 18-24 Source: Simmons Data 2002 – Adults 18+, Nielsen: Viewing Data – Adults 18+ Gone From Home versus In Home Media Time % General Population Gone from home % General Population Watching TV

8. Source: Simmons Data 2007 – Adults 18-24, Nielsen: Viewing Data – Adults 18-24 Source: Simmons Data 2002 – Adults 18+, Nielsen: Viewing Data – Adults 18+ Gone From Home versus In Home Media Time % 18-24 Year Old Gone from home % 18-24 Year Old Watching TV

9. Media Landscape 2000 – 2010E LESS MORE CONSUMER INTERACTION & ENGAGEMENT ADVERTISING SHARE GROWTH* -10 FLAT +10 OUTDOOR RADIO TELEVISION ONLINE MOBILE MAGAZINE NEWSPAPER PLACE BASED AD NETS Source: Ad Age Leading National Advertiser Report 1961-2007; reported share estimates for mobile, online and place based PQ Media

10. Ad Investment Compared to Consumer Behavior Source: Jack Myers Media Forecast 2008; Ipsos Online Panel 2008

11. Television is an engaging visual medium with mass reach Mobile is consumer focused and highly targeted Online is ‘just in time’ delivery with accountability

12. Place based is all the above plus proximity to purchases Television is an engaging visual medium with mass reach Mobile is consumer focused and highly targeted Online is ‘just in time’ delivery with accountability

13. Digital Out-of-Home has “The Power of Proximity”

14. Revenue Share vs. Growth Rate Source: PQ Media, Veronis Suhler Stevenson; 2007 – 2008 advertising revenue growth 1 4 5 9 8 3 2 7 6 Ad Rev Share Rank

15. Crossing the Chasm: It’s All About The Revenue Testing funds Local, Regional, or Opportunistic dollars “ Part of the ad plan”: Success! Stage 1: Stage 2: Stage 3:

16. Take Advantage Of Today’s Consumer Driven Media Landscape

17. 8 AM 9 AM 10 AM 11 AM 12 PM 1 PM 2 PM 3 PM 4 PM 5 PM 6 PM 7 PM 8 PM 9 PM 10 PM 11 PM 7 AM 12 AM Use Time, Place & Context to Impact Consumers The power of place HEALTH CLUBS HEALTH CLUBS GAS PUMPS GAS STATIONS RESTAURANTS / BARS ELEVATORS / OFFICE BUILDINGS RETAIL / SUPERMARKETS / MALLS TRANSIT TRANSIT GOLF COURSES CINEMA HEALTH CARE GOLF COURSES SPORTS/ENTERTAINMENT ARENAS

18. Networks: Suppliers: OVAB Member Companies

19. The Power of Place™ 8AM 9AM 10AM 11AM 12PM 1PM 2PM 3PM 4PM 5PM 6PM 7PM 8PM 9PM 10PM 11PM 7AM 12AM 790,000+ screens 3+ Billion impressions per month 57,000+ venues

20. Audience Metrics Guidelines

22. As audience metrics are refined to more closely approach exposure to advertising the value of the media currency metrics increases. Average Unit Audience: Increased Value Venue Traffic Vehicle Traffic Vehicle Audience Average Unit Audience

23. For more information visit: www.ovab.org For the Network Planning Guide: www.ovab.org/content/resources

24. “ Team Fox” Campaign Assessment October 2008

35. Retail – The Awakening Giant Control

36. Consolidation or Attrition? “ I see dead people”

38. Methodology: Life Pattern Marketing Intercept people in their work, play, and social routines. Coffee Shop Sports Bar Restaurant Elevator Gas Station Taxi Video Store Health Club ATM Dentist Lobby Restaurant Convenience Store Home Office Office M O R N I N G N O O N E V E N I N G Home

39. DOOH Targets Health Club Coffee Shop Hotel Kiosk Golf Course Sports Bar Executive Airport Grocery Store Health Club Dental Office Shopping at Mall Salon DVD Rental E V E N I N G N O O N M O R N I N G E V E N I N G N O O N M O R N I N G E V E N I N G N O O N M O R N I N G Reach Sarah – Alpha Mom Reach the Lopez Family – Hispanic Family Reach Tom – Business Professional Gas Station Veterinary Clinic Convenience Store Retail – Entertainment Auto Maintenance Store Family Restaurant

40. DOOH Has Stopping Power 63% Digital Signage 56% TV 57% Magazine 47% Internet 40% Newspaper 37% Radio 58% Billboard Source: SeeSaw Networks – OTX Digital OOH Media Awareness & Attitude Study 2007 Percentage of people who report that advertising on the media catches their attention 10% Mobile Phone Percentage of people who report that they pay “some” or “a lot” of attention to advertising on the media 52% 45% 44% 40% 40% 33% 32% TV Magazine Digital Signage Internet Newspaper Radio Billboard 27% Mobile Phone Base: Among those that have seen ads in the media in the past 12 months

41. DOOH is Unique and Entertaining 58% Digital Signage 39% TV 37% Magazine 29% Internet 23% Newspaper 23% Radio 33% Billboard Percentage of people who report that advertising on the media is unique Percentage of people who report that advertising on the media is entertaining 56% TV 39% Magazine 48% Digital Signage 31% Internet 21% Newspaper 35% Radio 32% Billboard Source: SeeSaw Networks – OTX Digital OOH Media Awareness & Attitude Study 2007 Base: Among those that have seen ads in the media in the past 12 months

46. Thank You Brian Dusho BroadSign International, Inc. [email_address] www.broadsign.com