Realtors & Facebook. How a Realtor engages on Facebook is extremely important in today's market. Facebook is a unique social media and a platform for Realtors to interact with friends, family, and extended networks. If used correctly Facebook becomes a powerful online tool.

1. Realtors
&
The Facebook
online marketing | websites | social
media
TECHNOLOGY

2. the realtor
training blog
&
el guapo
building a complete training resource for
Realtors
comments and Q&A are welcome
“el guapo” is a former Realtor now back to
being a tech geek.
want to earn your business for future
training and websites.
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3. 1- Wordpress Website 1 Complete Day of Training
1- YouTube Background Page
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4. the three stages of online/internet
marketing for real estate
1. basic: using everything that is FREE.
2. advanced: websites, video creation, advanced
social media, advanced zillow/trulia accounts
3. braveheart: blogging, advertising, squeeze
pages, advanced video blogging, pay per click ads,
spending money to generate leads
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5. stage 1: basic internet marketing for
Realtors
facebook
twitter
youtube SOCIAL
google+ NETWORKING
google places WEBSITES
linkedin
yelp
pinterest
zillow.com
trulia.com REAL ESTATE
r e a l t o r. c o m MARKETING
WEBSITES
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6. your primary mission in stage 1 is
to get your professional name
everywhere on the internet
through the use of free social
media and property marketing
sites
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7. THE FACEBOOK FACTOIDS
57% Male
Launched in Feb. 2004
Average Age: 38
900 Million Registered Users
530 Million Active Users
71.2% of all USA internet Facebook users are
users are on Facebook more focused on
Average user is connected to personal
80 community pages, groups, interactions than
and events. brand content
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8. facebook question
how will you
for many realtors
engage in
fan page
facebook?
or
what content will no fan page
you offer if a fan if fan page, don t let your fan page
a desert
page?
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9. engage users on a
personal level engaging
target audience with on
advertisements
the facebook
posts must cut it s a social network, not a
through clutter classifieds ad
do not overload
users with posts
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10. engaging
on
the
facebook
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11. engaging
on
the
facebook
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12. TECHNOLOGY
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13. engaging
on
the
facebook
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14. engaging
on
the
facebook
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15. engaging
on
the
facebook
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16. engaging
on
the
facebook
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17. engaging
on
the
facebook
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18. 60% Social Posts (no real estate)
facebook
40% Clever, Inspiring, Creative
realtor real estate related posts.
Engage with people - Like Stuff/
strategy
Make appropriate comments.
great views
great kitchens, baths, yards, pools, etc...
you in action (meetings or at your desk
working)
limited news
successful closing (you at dinner/drinks
with clients, etc...)
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19. Realtor Tech/Marketing Training
& Wordpress Websites
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