2. of marketers still practice
one-size-fits-all marketing
52%
of marketers don’t try to
reengage lapsed customers
50%
of marketing deemed
irrelevant by consumers
85%
One-Size-Fits-All marketing
does not work anymore
3. § Predicted lead
conversion
§ Welcome-2nd
order offer by
product
§ High predicted
LTV
§ Product interest-
browsed
§ Product interest-cart
§ Product interest-
purchase
§ Behavioral clusters
(AOV)
§ Brand clusters
§ Need clusters
§ Single category
§ High value at-risk
customers
§ Disengaged
customers
§ High return
complainers
§ Need based cluster
reactivation
§ High value-High Size
of wallet customers
new growth at-risk lapsed
What if you could target
with precision?
4. 6/25/13 AGILONE CONFIDENTIAL
An Online Outdoor Retailer …
Moving away from batch-n-blast towards
personalized product content, using both
purchases and web browsing behavior,
increased email revenues 122% annually.
Here is what amazing looks like
5. An Online Pet Store …
6/25/13 AGILONE CONFIDENTIAL
With surgical discounts and free
shipping for newbies gained 18% more
sales from repeat buyers.
One time buyers make up more than
half of customers as 70% of first time
customers never come back.
Here is what amazing looks like
6. A Jeans Manufacturer …
6/25/13 AGILONE CONFIDENTIAL
Grew revenues by 7% using behavioral
customer clusters and product
recommendations.
Personalized emails resulted in 20%
reactivation of inactive customers; 100% more
click-through rate and 50% more response rate.
Here is what amazing looks like
7. Data Science can help, but is also
really hard, slow and expensive
of marketers want
to learn SQL
0%
8. 8
What do you need
to get started with
PREDICTIVE
MARKETING
Data Management
• All customer data in one
place
• De-duplication, linking and
cleansing
Predictive Analytics
• The right predictive model
for the right situation
• Right message, right
customers, right time
Campaign Execution
• Personalized email
campaigns, dynamic web
content, direct mail and in-
store experiences
9. Customer Data & Predictive Marketing
Amazing things happen with
GOOD FOR BUSINESS
§ +3% margins
§ +8% revenues
§ +20% LTV
§ +100% engagement
GOOD FOR CUSTOMERS
§ Personal relationship
§ Connected & engaged
§ Loyal and satisfied
§ Brand advocates
GOOD FOR YOU
§ Love your job
§ Kick some ass
§ Innovate marketing
§ Awesome results
10. THANKS FOR LISTENING
Paul Gibson
email: paul.gibson@agilone.com
mobile: 07557 115279
skype: paulgibsl
Find out more by visiting
www.agilone.com