http://unfunnel.com/free-downloads/ Use this Excel worksheet to map existing content to your target during the optimal part of the unfunnel lifecycle process. Use this Excel worksheet to track more detailed information about the landing pages and CTAs used in Worksheet – Part 1 (Lead Nurturing Conversion Process). • Step 1: Identify Target • Step 2: Review Behavior • Step 3: Define Persona • Step 4: Build Campaign Package: unFunnel Lead Nurturing Package – Part 2 Agile Factor: Customer First

1. Persona Content Mapping – Part 2 Worksheet
Step
1:
By
now,
we've
created
several
types
of
content
and
know
who
to
target...right?
Step
2:
Review
the
behavior
of
your
target,
add
content
and
links
to
the
table
below
that
might
interest
them.
Step
3:
Define
the
part
of
the
buyer
persona
that
Ces
to
this
content.
Step
4:
Use
the
informaCon
in
the
table
to
build
your
lead
nurturing
campaign(s).
Lead to Advocate Stages
Top of the Conversion Cycle
Type of Content
Call to Action
Top
of
Conversion
Cycle
Landing Page URL
Buyer Persona
Customer you are targeting. This person
should be a current customer that is
active in your networks.
Middle of the Conversion Cycle
Middle
of
Conversion
Cycle
Type of Content
Call to Action
Landing Page URL
Buyer Persona
Capture more information about their
needs - send them personalized content
based on their persona.
Bottom of the Conversion Cycle
Reward them for their conversion. Give
them tools and incentives for sharing
with friends and family. Cultivate them
into brand advocates.
©
Copyright
2013
unfunnel.com
Bo3om
of
Conversion
Cycle
Type of Content
Call to Action
Landing Page URL
Buyer Persona