12. We tend to:
Employ the same kind of people
Who mostly do the same kind of work
Have the same customers in the same markets
Ask them the same questions
Ask the questions in the same ways
32. What are the
hidden needs of
my customers?
How are
customers
changing?
How are we
perceived relative to
competitors?
What do customers
want in the next
release?
What kind of products
could we add to our
product mix?
Where should we be
making improvements?
What features should be
in the next release?