Introducing Agility Harmony, the next-generation digital messaging platform from Epsilon. Learn the benefits of a solution built by marketers, for marketers.

1. Next-Generation Digital Messaging Platform
harmony

2. by marketers
for marketers
Epsilon Agility Harmony brings together world-class technology and
services and industry-leading data solutions to create a truly next-
generation digital messaging platform. This centralized solution for
email and cross-channel marketing makes it easy to deliver highly
personalized, data-driven campaigns. It also provides you with
unprecedented insight into campaign performance, along with the
ability to preemptively improve campaign results before and after you
click send.
Most importantly, because Agility Harmony is from Epsilon, you get the
advantage of a digital messaging platform developed by marketers, for
marketers from the ground up. We work with enterprise clients every
day to deliver cutting-edge email and cross-channel campaigns that
drive better results. We share your passion for digital marketing, as well
as your desire to deliver a better customer experience.
find digital marketing harmony at last

3. performance
As a digital marketer, your requirements are clear. You need a platform built
to harness your cross-enterprise data, engineered to integrate with your
existing marketing and database systems, and equipped to deliver thousands
of campaigns per second, billions of customized messages per year, all around
the world.
Agility Harmony is a cloud-based solution offering maximum availability. It
features a flexible architecture that is highly extensible and easily integrated
with other systems. Most importantly, it sports an infrastructure with a limit-
less capacity for data. That infrastructure is tested every day by hundreds of
the world’s largest brands, demanding real-time access to
enterprise and cross-channel data.
and peace of mind
Why Agility Harmony?
• Developed by marketers, for marketers
• Powerful, easy-to-use data segmentation
• Fast, precise, highly targeted campaigns
• Preemptive email campaign intelligence
• Embedded mobile device optimization
• World-class strategic services portfolio

4. • Support for multi-tiered organizations and multiple brands
• Customizable role-based permissions for a wide variety of users
• Real-time notifications and alerts that keep you informed and productive
• Flexible campaign storage model keeps creative and data assets together
• Object-level audit trails and pre-deployment checklists and approvals
• Multilingual user interface ideal for global marketing organizations
Here’s how Agility Harmony improves your digital workday:
maximum results
more efficiency
With Agility Harmony, Epsilon places a great deal of emphasis on
tools that are easy to use and capabilities that will turbo-boost your
team’s productivity from top to bottom. As a result, Agility
Harmony succeeds in simplifying the steps it takes for you to pro-
duce highly personalized, data-driven campaigns.
You’ll find that Agility Harmony solves the most common problems
for email marketers in innovative and approachable ways. That’s
important, since fewer headaches means you can focus on improv-
ing results that will drive your business.
Kraft
Epsilon consistently executes with a
high level of quality. The results we’ve
achieved with our email program
are a reflection of the success of our
partnership.
ROLES & PRODUCTIVITY

5. precise targeting
Agility Harmony provides a compelling, user-friendly feature set
that enables you to produce industrial-strength email and cross-
channel campaigns. You can personalize any campaign and target
your messages right down to the individual using dynamic content.
You can also make it easy for individuals to share your message
across social networks — Facebook, Twitter, LinkedIn, and more.
Plus with Agility Harmony’s mobile optimization and compre-
hensive proofing, testing, and monitoring tools, you can deliver
campaigns that are pre-optimized for viewing on multiple devices,
ensuring that the message you intended to send is the message
that customers receive.
Brookstone
Working with Epsilon has given our
leadership team confidence that our
new email marketing goals and revenue
targets will be achieved.
across all devices
• Fast and precise targeting with an easy-to-use segment creation tool
• Extensive content permutations for highly relevant, dynamic messages
• Mobile device optimization via embedded best practices and adaptive design
• Automated campaign scheduling, triggering, and built-in campaign throttles
• Drag-and-drop campaign composition with robust visual workflow editor
• Centralized A/B/C testing and campaign proofing for error-free delivery
Agility Harmony’s enterprise-class campaign management
capabilities include:
CAMPAIGN CREATION

6. Agility Harmony offers powerful data segmentation tools designed
with marketers in mind. That means your campaign can be purely
goal driven and not limited by your inability to access meaningful
subscriber information and attributes. You can integrate, automate,
and leverage data from anywhere in your enterprise as well as from
cross-channel campaigns, and use it all to drive customer engage-
ment.
With Agility Harmony you can easily import and store data, define
segmentation rules, and apply these rules to existing or real-time
data within a campaign. Segmentation rules can be defined by any
user, stored, and shared with members of your team. That means
your technical managers can define complex segmentation rules,
and your program managers can apply them to the appropriate
campaigns and data structures. No muss, no fuss.
big data
the tools you need to tame
• Powerful segmentation tools simple enough for marketers to use
• Targeted queries based on deep profile attributes and response activity
• Subscriber views based on communication touch points and response history
• Master profile and list management at both subscriber and campaign levels
• Ability to leverage data from across your enterprise and across channels
• Embedded data hygiene processes for maximum email deliverability
More ways Agility Harmony intensifies and simplifies
data enablement:
DATA ENABLEMENT
Dell
Epsilon is a great marketing partner
for us. They understand our strategic
vision and are constantly challenging
us to take our campaigns to the next
level.

7. real-time analytics,
If you are like most digital marketers, it’s hard to go beyond the
standard email metrics like click-throughs and open rates.
Agility Harmony endeavors to change that by offering a new breed
of metrics that drill deeper into campaign performance statistics to
provide alternative and more meaningful measures of success.
With Agility Harmony, reporting and analytics have been devel-
oped around the concept of “Active Intelligence.” We’re giving you
the ability to optimize campaign results before and immediately
after you click send, thanks to unprecedented insight into campaign
performance and tools to take preemptive action to improve it.
P&G
We are so pleased with the level
of commitment the Epsilon team
consistently provides us. They are an
extension of our marketing team – a
true partner.
split-second optimization
• Active campaign optimization before and immediately after you click send
• Robust reporting on deployment metrics including opens, clicks, and delivery
• Performance reporting based on response activity and content engagement
• Snapshot analysis on active and recently deployed campaigns
• Up-to-the-minute analysis using live monitors and real-time reporting
Agility Harmony changes the way you think about reporting and analytics:
INTELLIGENCE AND REPORTING

8. more than just
a platform
World-class services portfolio
• Strategic Consulting
• Analytics and Data Services
• Email Response Network
• Professional Services
• Campaign Management
• Agency Services
• Deliverability
With Agility Harmony, we’re confident that digital marketers will be
armed with the tools they need to build engaging, highly profitable
digital communications. But sometimes software is not enough.
Sometimes you need a partner to help make the most of what’s
available – to build strategies, extend your resources, and more.
Agility Harmony is backed by nothing less than the world’s larg-
est and most experienced digital marketing services organization.
Today Epsilon provides full-service digital marketing to some of
the world’s most recognized brands. We also help companies with
limited time or limited resources maximize the value of Agility
Harmony and achieve a greater return on their marketing spend.
More than the services we offer, what distinguishes Epsilon from
the rest is the skill and dedication of our people. We employ thou-
sands of experienced marketers proficient in campaign strategy,
analytics, deliverability, creative, and more. And they all share the
same mission – helping you achieve the best possible results.
Why Agility Harmony?
• Developed by marketers, for marketers
• Powerful, easy-to-use data segmentation
• Fast, precise, highly targeted campaigns
• Preemptive email campaign intelligence
• Embedded mobile device optimization
• World-class strategic services portfolio
It’s time you found Harmony.
Contact Epsilon at
(866) 276-4581 or harmony@epsilon.com
Visit www.agilityharmony.com to learn more.
facebook.com/agilityharmony @agilityharmony

9. epsilon.com
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