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Facebook, Twitter and Social Listening Tips

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Epiphanies, Inc.
Epiphanies, Inc.

This document outlines a presentation on social media tips and tricks for Facebook, an introduction to new features of Twitter, and best practices for social listening and response. The presentation was given by Lani and Allen Voivod, co-owners of Epiphanies Inc., to the Mount Washington Valley Economic Council and covered Facebook tips, an overview of changes to Twitter's platform, and the importance of social listening for brands.

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Facebook Tips & Tricks, An Introduction to the New Twitter, and The Art of Social Listening & Response @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Part Two of a Bootcamp for the Mount Washington Valley Economic Council (MWVEC.com) Presented by Lani & Allen Voivod Co-owners and Content Lovers of Epiphanies, Inc. http://Facebook.com/AhaYourself On Twitter? Our Twitter handles are on each slide, use hashtag #AhaNH
During Part Two...  Faceboook Tips & Tricks We’ve Learned and Loved Along the Way  As If Twitter Wasn’t Confusing Enough...  The Art of Social Listening & Response @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Dig Facebook Science
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Share Your Vision
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Let Your Audience Be Smart
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Get Personal
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Use Privacy Settings
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Tweak Your Photo
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Tag Relevantly
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Like and Comment
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Old Twitter...
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself New Twitter!
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Where’s NH?
Success Story “Someone from Florida found me on Twitter, saw my shop posting, was on vacation in NH, stopped into my little ol' boutique, and bought three of my custom signs. Ding! Crazy Twitter success!” Stacey Lucas (VeggieArtGirl.com) Holderness, NH @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
No Gatekeepeers @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
On the Go... @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Rule of 2K Still Applies
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself New Functionality
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself New Usefulness
Same Editorial Planning @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Do Automate... 1. “Evergreen” content and brand-building content  Quotes related to your message, mission, and vision  Links – to existing content on your blog or site, to external content, news stories, articles, etc.  Tips, resources, and recommendations for customers/clients/strategic partners  Fun facts and trivia (industry-related or otherwise) 2. Promotions to complement your marketing strategy and sales calendar 3. Your “Thanks for Following” message (auto DM) @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Don’t Automate... 1. Relationship building 2. Professional “flirting” – engaging industry VIPs, retweeting colleagues and connections 3. “Karma” tweets – props, kudos, greetings to others 4. Time-sensitive content @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Back on the Go... @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Karl Menninger “Listening is a magnetic and strange thing, a creative force. “The friends who listen to us are the ones we move toward. “When we are listened to, it creates us, makes us unfold and expand.”
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Why?
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Aberdeen Group Product Marketing and Market Research Public Relations Customer Support and Retention Brand Reputation Risk Competitive Intelligence Overall Biz Innovation
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Target Market Industry Groups Media Superstars Partners/Vendors Existing Clients Who?
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself What? Company Name Competitor Names Products/Services Key Employees Branding Assets Industry Keywords
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself How? Free alerts Built into software Actively search Pay for monitoring services Social CRM suites
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself 1. How You Act 2. How You React 3. How to handle user-generated content on your own social channels Three Basics Source: Vancouver Film School http://www.flickr.com/photos/vancouverfilmschool/3673604186
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Brand * Action * Responsiveness The “BAR”
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Professional Flirting Think casual, natural, friendly. Add a comment here, a thoughtful observation there, share a joke, “smile” through your communications – online or in person. Think LEVITY. Social media platforms are particularly ripe for these types of exchanges. RELAX. Spread good vibes. Enjoy life.
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself UGC on Your Turf
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Thank you! If you got information of value out of this presentation that made it worth your time to be here, please: 1. Become a “Liker” at: http://facebook.com/AhaYourself or by cell, text LIKE AHAYOURSELF to FBOOK (32665) to become a Liker 2. Write on our wall and tell the world about one gem you got out of our time together. 3. If you saw us live and took photos or videos, please post them to our Page, too! 4. Tweet with the hashtag #AhaNH @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

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Facebook, Twitter and Social Listening Tips

  • 1. Facebook Tips & Tricks, An Introduction to the New Twitter, and The Art of Social Listening & Response @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Part Two of a Bootcamp for the Mount Washington Valley Economic Council (MWVEC.com) Presented by Lani & Allen Voivod Co-owners and Content Lovers of Epiphanies, Inc. http://Facebook.com/AhaYourself On Twitter? Our Twitter handles are on each slide, use hashtag #AhaNH
  • 2. During Part Two...  Faceboook Tips & Tricks We’ve Learned and Loved Along the Way  As If Twitter Wasn’t Confusing Enough...  The Art of Social Listening & Response @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  • 3. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  • 4. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Dig Facebook Science
  • 5. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Share Your Vision
  • 6. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Let Your Audience Be Smart
  • 7. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Get Personal
  • 8. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Use Privacy Settings
  • 9. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Tweak Your Photo
  • 10. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Tag Relevantly
  • 11. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Like and Comment
  • 12. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  • 13. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Old Twitter...
  • 14. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself New Twitter!
  • 15. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Where’s NH?
  • 16. Success Story “Someone from Florida found me on Twitter, saw my shop posting, was on vacation in NH, stopped into my little ol' boutique, and bought three of my custom signs. Ding! Crazy Twitter success!” Stacey Lucas (VeggieArtGirl.com) Holderness, NH @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  • 17. No Gatekeepeers @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  • 18. On the Go... @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  • 19. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Rule of 2K Still Applies
  • 20. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself New Functionality
  • 21. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself New Usefulness
  • 22. Same Editorial Planning @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  • 23. Do Automate... 1. “Evergreen” content and brand-building content  Quotes related to your message, mission, and vision  Links – to existing content on your blog or site, to external content, news stories, articles, etc.  Tips, resources, and recommendations for customers/clients/strategic partners  Fun facts and trivia (industry-related or otherwise) 2. Promotions to complement your marketing strategy and sales calendar 3. Your “Thanks for Following” message (auto DM) @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  • 24. Don’t Automate... 1. Relationship building 2. Professional “flirting” – engaging industry VIPs, retweeting colleagues and connections 3. “Karma” tweets – props, kudos, greetings to others 4. Time-sensitive content @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  • 25. Back on the Go... @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  • 26. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  • 27. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Karl Menninger “Listening is a magnetic and strange thing, a creative force. “The friends who listen to us are the ones we move toward. “When we are listened to, it creates us, makes us unfold and expand.”
  • 28. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Why?
  • 29. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Aberdeen Group Product Marketing and Market Research Public Relations Customer Support and Retention Brand Reputation Risk Competitive Intelligence Overall Biz Innovation
  • 30. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Target Market Industry Groups Media Superstars Partners/Vendors Existing Clients Who?
  • 31. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself What? Company Name Competitor Names Products/Services Key Employees Branding Assets Industry Keywords
  • 32. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself How? Free alerts Built into software Actively search Pay for monitoring services Social CRM suites
  • 33. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  • 34. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  • 35. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  • 36. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  • 37. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself 1. How You Act 2. How You React 3. How to handle user-generated content on your own social channels Three Basics Source: Vancouver Film School http://www.flickr.com/photos/vancouverfilmschool/3673604186
  • 38. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Brand * Action * Responsiveness The “BAR”
  • 39. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Professional Flirting Think casual, natural, friendly. Add a comment here, a thoughtful observation there, share a joke, “smile” through your communications – online or in person. Think LEVITY. Social media platforms are particularly ripe for these types of exchanges. RELAX. Spread good vibes. Enjoy life.
  • 40. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself UGC on Your Turf
  • 41. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  • 42. Thank you! If you got information of value out of this presentation that made it worth your time to be here, please: 1. Become a “Liker” at: http://facebook.com/AhaYourself or by cell, text LIKE AHAYOURSELF to FBOOK (32665) to become a Liker 2. Write on our wall and tell the world about one gem you got out of our time together. 3. If you saw us live and took photos or videos, please post them to our Page, too! 4. Tweet with the hashtag #AhaNH @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

Editor's Notes

  1. http://www.oldmedianewtricks.com/update-facebook-on-weekends-twitter-in-morning/ http://danzarrella.com/data-shows-articles-published-on-the-weekend-are-shared-on-facebook-more.html
  2. Freund says his interest in media is driven by a desire to communicate big ideas to people. "And to share those ideas with people over distances or larger and larger groups of people."
  3. This, for the most part, is a one time investment.
  4. 200x600, and adjust thumbnail
  5. #33 in 52 shoestring
  6. Rules of engagement. You get to decide how people will play, BUT... You’ve got to give people a lot of leash. Living room rule in blogging – if you wouldn’t say it in someone’s living room, don’t say it yourself, and you’d be within your rights not to tolerate it...but it’s a slipperly slope, too.