37 Easy Ways to Boost Visibility and Engagement With Twitter

#AhaTribe
AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod
7 Vital Reasons Why Twitter Is a Must,
PLUS 37 Easy Ways to Boost Biz Visibility,
Revenue, and Results With Twitter
‘A-Ha!’ Tribe 101 Webinar, April 2014
“They laughed when I joined Twitter…
but when I started to tweet!”

#AhaTribe
A note from your Allies in Possibility…
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About the ‘A-Ha!’ Tribe in 2014

#AhaTribe
What’s on the Path Ahead…
• Why Twitter?
• Workin’ the Twitter Mojo
• Advancing Expert Status
• Powering Up Networking
• Enhancing Communication
• “Twips” and “Twicks” ;)

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Why Twitter?

#AhaTribe
1. Universal search
placement

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2. Second biggest
social network

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3. Third largest
search engine

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4. Every tweet is its
own web page!!!

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5. World gone
mobile

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6. Author authority,
social authority

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7. Tap into the
pulse of the planet!

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Workin’ the
Twitter Mojo

#AhaTribe
Build a presence without a website.
Don't have an official business (yet)? Want to
test interest in an idea? Use Twitter!
#1

#AhaTribe
Strategic visibility
Twitter is your digital elevator pitch!
Stand out in your field,
show off your interests and alliances.
#2

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Inbound links
Twitter is among the top 10 most popular
websites. A bunch of links from there to your
site? Good for SEO.
#3

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Establish brand voice
Use Twitter to extend,
reinforce, and humanize
the brand experience you want to create.
Go for it!
#4

#AhaTribe
Monitor your brand/industry
Folks are already talking about you,
and issues related to your biz.
Do you know what they’re saying?
#5

#AhaTribe
Market your products and services
Yes, you can do this on Twitter.
(Moderation is recommended.)
Always provide value first and foremost.
#6

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Tweet from anywhere
Use your mobile device to tweet, RT, and
connect from wherever you are.
No excuses - tweeting can't get easier!
#7

#AhaTribe
Research
Use search.twitter.com to start.
Services like Topsy, Twitonomy go deeper.
Spy on competitors, eavesdrop on customers.
#8

#AhaTribe
Trendspotting
Find hot topics of conversation to join. How?
Follow key tweeters, watch Trending Topics,
search hashtag activity.
#9

#AhaTribe
Brainstorming
Use Twitter to solicit and track idea generation
from people around the world,
for real-time collaboration.
#10

#AhaTribe
Crowdsourcing
Ask for ideas/comments/feedback
on your products and services –
especially ones you haven‘t created yet!
#11

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Recruiting
Many recruiters, headhunters & HR
professionals use Twitter to fill positions,
find & screen prospective applicants.
#12

#AhaTribe
Advancing
Expert Status

#AhaTribe
Job seeking
Demonstrate expertise, passion,
motivation, creativity, voice.
In other words, stand out from the crowd!
#13

#AhaTribe
Share knowledge
How long have you been doing what you love?
You must have learned a lot over the years.
Tweet it in bite-sized chunks!
#14

#AhaTribe
Multi-task learning
You read, listen to, and watch things
to help you do your job better.
Leverage what you learn by tweeting!
#15

#AhaTribe
Create social proof
Over time, as you continue to dish
knowledge, resources, and practical tips,
you boost your know/like/trust factor.
#16

#AhaTribe
Be the filter#17
There‘s so much information online,
it's overwhelming.
You can be the trusted voice
who sorts the wheat from the chaff.

#AhaTribe
Powering Up
Networking

#AhaTribe
Make connections
Clients, prospects, centers of influence,
joint venture partners, vendors, media,
and industry experts are ALL on Twitter.
#18

#AhaTribe
Join the conversation/party
People are talking - about your brand,
industry, issues related to both.
Crash the party. Add your two cents!
#19

#AhaTribe
Who you “appear” to know
When you @ reply big names & brands,
onlookers see you as having
conversations with heavy hitters.
#20

#AhaTribe
Easier reach
We're all getting hundreds of emails a day.
@ replies? Not as many.
It's often easier to connect on Twitter.
#21

#AhaTribe
Join directories
WeFollow & Twellow are two of many that
specialize in indexing businesses/people.
Get listed, find folks to follow there.
#22

#AhaTribe
Enhancing
Communications

#AhaTribe
Create and amplify buzz
Around products, events, blog posts,
you name it.
Ask people to re-tweet you and
spread the word.
#23

#AhaTribe
Accept feedback
Give customers, partners, vendors, etc. a place
to share their questions/comments/concerns.
Radical transparency works.
#24

#AhaTribe
Presence
Your Tribe is seeking you out. Be there.
Connect with them where they are,
when and how they want to be reached.
#25

#AhaTribe
Exclusive feeds
Lock access to tweets, & grant viewing
permission only to VIPs. Create an exclusive
benefit, communication channel, etc.
#26

#AhaTribe
Get personal
Share a bit about parenting, pets, hobbies,
inspiration, humor, &
other things that make you human.
#27

#AhaTribe
Crisis management
You can‘t wait 24 hours to get news out and
respond to situations when there’s a disaster,
natural or otherwise.
#28

#AhaTribe
Get ninja with lists
Organize, monitor, & engage your favorite
communities, thought leaders, brands,
businesses, clients, customers, and allies.
#29

#AhaTribe
“Twips” and
“Twicks” ;)

#AhaTribe
Categorize your tweets
Use the hashtag (#) right before a word or
abbreviation to make themed tweets easily
searchable. (i.e. #AhaTribe)
#30

#AhaTribe
Automate communications
Use a service like HootSuite, Buffer,
or Twitter itself (for advertisers) to
pre-load tweets for later publication.
#31

#AhaTribe
Enhance your website
Use http://twitter.com/settings/widgets to
create custom widgets for your website.
#32

#AhaTribe
Integrate blog/Twitter
Install
http://about.twitter.com/resources/buttons
for easy sharing & following; Google “Twitter
blog plug-ins” to auto-tweet posts.
#33

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Integrate Twitter/Facebook
Use http://facebook.com/twitter to have all your
Facebook Page’s updates posted to Twitter, too.
#34

#AhaTribe
Use other posting/reading tools
HootSuite, TweetDeck, Sprout Social all let you
manage multiple Twitter streams at a glance.
#35

#AhaTribe
Use a URL shortener
Maximize your tweet space! http://bit.ly
converts long links, tracks clickthroughs.
#36

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And finally…

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The ‘A-Ha!’ Tribe Agenda for 2014

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You’re invited! Join today at AhaTribe.com!
On-demand access to:
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• Exclusive Expert Interviews
• Private Mastermind Community
• Expanding Video Tutorial Library
• Exclusive Discounts, Early Access

#AhaTribe
Go beyond text
Post photos with your tweets,
use SoundTracking for music,
Vine and YouTube for video.
Rock your tweets!
#37

#AhaTribe
Thank you!
What was one of your favorite
tips or ideas shared in this
webinar? Tweet it!
• @EpiphaniesInc
• #AhaTribe
• http://AhaTribe.com

37 Easy Ways to Boost Visibility and Engagement With Twitter

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37 Easy Ways to Boost Visibility and Engagement With Twitter