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Beyond the Hype:  A No-Nonsense Introduction to Social Media’s Real Power  and Promise for  NH  Businesses (Especially in This Untamed Economic Environment)  Created exclusively for  The “A-Ha!” NH Social Media Business Summit  Presented by  Lani & Allen Voivod Co-owners and Content Lovers of  Epiphanies, Inc. Epiphanies, Inc. | Social Marketing and Success Strategies |  www.AhaYourself.com
First, a note to YOU, our friend checking out this presentation on  SlideShare.net Epiphanies, Inc. | Social Marketing & Success Strategies |   www.AhaYourself.com Hey, thanks for popping in. You’re about to cruise one of three presentations created for the 2009  “A-Ha!” NH Social Media Business Summit .  Sponsored by  Public Service of New Hampshire  and in partnership with the  NH Division of Economic Development  and the state’s  “Stay, Work, and Play”  initiative, the June 15 th  event drew a sold-out crowd of 100 passionate professionals, business leaders, and key team members of mission-driven organizations. Our focus was on how social media tools and strategies can best  boost visibility, community, reach, competitive edge,  and  PROFITS  in this, how shall we say…UNIQUE economic environment.  With more than a decade in brand building, niche content development, and bleeding-edge online business tactics under our belts, we share powerful social marketing and success strategies with “imperfect-preneurs” (like us), global brands (like Barbie), and mission-driven organizations (like the NH Division of Economic Development) through speaking, workshops, customized training programs, and consulting.  To find out more about how Epiphanies, Inc. can help you and your business or organization, check out  www.EpiphaniesInc.com/SocialSuccess . Thanks again! @LaniVoivod & @AllenVoivod
“ Hi. We’re Lani & Allen.” Epiphanies, Inc. | Social Marketing and Success Strategies |  www.AhaYourself.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ali Brown Adam Urbanski Melanie Strick Mari Smith Suzanne FB Gary Hirshberg Lorrie Ferrero
“ We’re parents, too, living & playing in NH.” Epiphanies, Inc. | Social Marketing and Success Strategies |  www.AhaYourself.com
Our Intentions for Today… ,[object Object],[object Object],[object Object],[object Object],[object Object],Epiphanies, inc. | Social Marketing and Success Strategies |  www.AhaYourself.com
Set  Your  Intentions, Too… ,[object Object],[object Object],[object Object],[object Object],Epiphanies, inc. | Social Marketing and Success Strategies |  www.AhaYourself.com
Piece of cake, right? Epiphanies, inc. | Social Marketing and Success Strategies |  www.AhaYourself.com
Epiphanies, Inc. | Social Marketing & Success Strategies |   www.AhaYourself.com
Social media marketing begins with MINDSET! Epiphanies, Inc. | Social Marketing & Success Strategies |   www.AhaYourself.com
Common Concerns Epiphanies, Inc. | Social Marketing & Success Strategies |   www.AhaYourself.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Recent Negative Ninny Story… “ I really don’t see how a convenience store could use a Facebook page.” Epiphanies, inc. | Social Marketing and Success Strategies |  www.AhaYourself.com
Epiphanies, Inc. | Social Marketing & Success Strategies |   www.AhaYourself.com The #1 Truth of Social Media…  Creativity is your capital! ,[object Object],[object Object],[object Object],[object Object],Will It Blend? on YouTube Source:  SearchEnginewatch.com
Epiphanies, Inc. | Social Marketing & Success Strategies |   www.AhaYourself.com The #1 Rule of Social Media…  There ARE no “rules”! “ Don’t sell!”  But Dell’s made  $1 million+  on Twitter so far in 2009. “ You can’t outsource relationships!”  Tell that to Oprah. “ You gotta be online 24/7!”  Hogwash. However, there are rules of thumb…
A Taste of the  Hype… Epiphanies, Inc. | Social Marketing and Success Strategies |  www.AhaYourself.com
[object Object],Epiphanies, Inc. | Social Marketing and Success Strategies |  www.AhaYourself.com Free or Low Cost vs. Bankbuster Which is it?
Epiphanies, Inc. | Social Marketing and Success Strategies |  www.AhaYourself.com Free or Low Cost vs. Bankbuster Which is it?
"Fits my girthy frame, has wolves on it, attracts women.”  ,[object Object],[object Object],[object Object],[object Object],Epiphanies, inc. | Social Marketing and Success Strategies |  www.AhaYourself.com
(Psst! Remember that “FUN” thing?) Epiphanies, inc. | Social Marketing and Success Strategies |  www.AhaYourself.com
[object Object],[object Object],[object Object],Epiphanies, inc. | Social Marketing and Success Strategies |  www.AhaYourself.com
[object Object],[object Object],Epiphanies, Inc. | Social Marketing and Success Strategies |  www.AhaYourself.com ,[object Object],[object Object],[object Object]
[object Object],Epiphanies, Inc. | Social Marketing and Success Strategies |  www.AhaYourself.com
[object Object],Epiphanies, Inc. | Social Marketing and Success Strategies |  www.AhaYourself.com
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Epiphanies, inc. | Social Marketing and Success Strategies |  www.AhaYourself.com So the real questions are…  Can social media tools be used to:
To get beyond the hype… Epiphanies, Inc. | Social Marketing & Success Strategies |   www.AhaYourself.com You must know what tools exist  AND  what  kind of power they have before you can really  get traction  on what works for you and  your biz goals.
“ Where do I start?” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Epiphanies, inc. | Social Marketing and Success Strategies |  www.AhaYourself.com ,[object Object],[object Object],… dive in!
Our gifts to you… (Psst -  don’t forget to check out  EpiphaniesInc.com/SocialSuccess   to discover how we can help you and your ventures !) Have lots of ideas, but don’t know which ones to put into action? Want to profit from your best “Aha” Moments?  Get your FREE “A-Ha!” Success Kit today at  AhaSuccessKit.com , and transform your boldest insights into revenue-generating, joy-filled results!  This Twitter Special Report reveals 37 easy ways to tap into the power of social marketing using the world’s fastest-growing social network.  Download your  free  copy at  EpiphaniesInc.com/Twitter ! For free articles, resources, information, and insights on how to drive revenue and results in the online realm, get your free subscription to the Inciter ezine at  InciteMe.com ! Epiphanies, Inc. | Social Marketing & Success Strategies |   www.AhaYourself.com

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Social Media 101: Beyond the Hype

  • 1. Beyond the Hype: A No-Nonsense Introduction to Social Media’s Real Power and Promise for NH Businesses (Especially in This Untamed Economic Environment) Created exclusively for The “A-Ha!” NH Social Media Business Summit Presented by Lani & Allen Voivod Co-owners and Content Lovers of Epiphanies, Inc. Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com
  • 2. First, a note to YOU, our friend checking out this presentation on SlideShare.net Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com Hey, thanks for popping in. You’re about to cruise one of three presentations created for the 2009 “A-Ha!” NH Social Media Business Summit . Sponsored by Public Service of New Hampshire and in partnership with the NH Division of Economic Development and the state’s “Stay, Work, and Play” initiative, the June 15 th event drew a sold-out crowd of 100 passionate professionals, business leaders, and key team members of mission-driven organizations. Our focus was on how social media tools and strategies can best boost visibility, community, reach, competitive edge, and PROFITS in this, how shall we say…UNIQUE economic environment. With more than a decade in brand building, niche content development, and bleeding-edge online business tactics under our belts, we share powerful social marketing and success strategies with “imperfect-preneurs” (like us), global brands (like Barbie), and mission-driven organizations (like the NH Division of Economic Development) through speaking, workshops, customized training programs, and consulting. To find out more about how Epiphanies, Inc. can help you and your business or organization, check out www.EpiphaniesInc.com/SocialSuccess . Thanks again! @LaniVoivod & @AllenVoivod
  • 3.
  • 4. “ We’re parents, too, living & playing in NH.” Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com
  • 5.
  • 6.
  • 7. Piece of cake, right? Epiphanies, inc. | Social Marketing and Success Strategies | www.AhaYourself.com
  • 8. Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
  • 9. Social media marketing begins with MINDSET! Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
  • 10.
  • 11. A Recent Negative Ninny Story… “ I really don’t see how a convenience store could use a Facebook page.” Epiphanies, inc. | Social Marketing and Success Strategies | www.AhaYourself.com
  • 12.
  • 13. Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com The #1 Rule of Social Media… There ARE no “rules”! “ Don’t sell!” But Dell’s made $1 million+ on Twitter so far in 2009. “ You can’t outsource relationships!” Tell that to Oprah. “ You gotta be online 24/7!” Hogwash. However, there are rules of thumb…
  • 14. A Taste of the Hype… Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com
  • 15.
  • 16. Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com Free or Low Cost vs. Bankbuster Which is it?
  • 17.
  • 18. (Psst! Remember that “FUN” thing?) Epiphanies, inc. | Social Marketing and Success Strategies | www.AhaYourself.com
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. To get beyond the hype… Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com You must know what tools exist AND what kind of power they have before you can really get traction on what works for you and your biz goals.
  • 25.
  • 26. Our gifts to you… (Psst - don’t forget to check out EpiphaniesInc.com/SocialSuccess to discover how we can help you and your ventures !) Have lots of ideas, but don’t know which ones to put into action? Want to profit from your best “Aha” Moments? Get your FREE “A-Ha!” Success Kit today at AhaSuccessKit.com , and transform your boldest insights into revenue-generating, joy-filled results! This Twitter Special Report reveals 37 easy ways to tap into the power of social marketing using the world’s fastest-growing social network. Download your free copy at EpiphaniesInc.com/Twitter ! For free articles, resources, information, and insights on how to drive revenue and results in the online realm, get your free subscription to the Inciter ezine at InciteMe.com ! Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com

Editor's Notes

  1. http://blog.searchenginewatch.com/090611-141501