Social Media Success for NH Cities, Towns, and the Departments That Serve Them
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For our government clients and other interested parties, a primer on our process for launching local governments and their individual departments/agencies into the social media realm with concrete policies, thoughtful account set-ups, and success objectives we share prior to on-site training days.
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Social Media Success for NH Cities, Towns, and the Departments That Serve Them
- 1. Social Media Success for NH’s Cities, Towns,and the Departments That Serve Them Policies, Platforms, and the Big Picture Presented by Allen Voivod Co-owner and Chief Creative Officer of Epiphanies, Inc. Become a Fan of Epiphanies, Inc. at http://Facebook.com/AhaYourself Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com
- 3. Account setups and automation
- 4. Additional tools and services
- 5. Public launch!Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
- 7. Ten elements of a social media/ online channels policy
- 8. Snapshots of the power and purpose of your new Facebook and Twitter platforms
- 9. Four success objectives for building on your social media foundation Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
- 10. Why Listen to Us? Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com
- 11. The Big Picture Your Town, NH Police Dept. Fire Dept. City Clerk City Manager Econ. Dev. Public Works Recreation E Pluribus Unum: “Out of Many, One” Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
- 13. Allow individual departments creative license and autonomy
- 14. Reach the audience where they want to be engaged
- 15. Build communities to serve each department’s unique goals, and their audience’s specific needsEpiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
- 16. Rules of the Road Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
- 18. General employee policy
- 21. Framing the purposeEpiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
- 22. 10 Policy Elements Mission Your Policies Their Terms of Service Privacy Copyright Liability Removal Politics Accessibility Records Retention Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
- 27. Inspires confidence Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
- 29. Events, news, conversations, and relationships
- 30. A living, breathing personality“Warm-and-fuzzy breeds familiarity, familiarity develops trust, and trust wins business. Funny helps.” --Michael Janofsky, Entrepreneur Magazine Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
- 32. Links, resources, mobile updates
- 33. A powerful SEO tool“Twitter is a way of seeing stories through the lens of community...a tweet is in fact the equivalent of a search query – it reflects the user’s interests.” --John Battelle, ExecTweets Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
- 35. Be authentic.
- 36. Give more than you take.
- 37. Be conscious (and conscientious!) about what you put out into the world.(If you wouldn’t want to see it on the cover of the New York Times, don’t publish it!) Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
- 41. Encouraging, building, and managing COMMUNITYEpiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
- 42. Share Your CONTENT Social Marketing and Success Strategies – www.AhaYourself.com
- 44. Dialogue
- 45. Interest
- 46. Engagement
- 47. Listening!
- 48. Responding, not just reactingSocial Marketing and Success Strategies – www.AhaYourself.com
- 50. Brainstorming
- 51. Polls
- 52. Feedback
- 54. In other words, sharing!Social Marketing and Success Strategies – www.AhaYourself.com
- 55. Build COMMUNITY Social Marketing and Success Strategies – www.AhaYourself.com
- 57. Ten elements of a social media/ online channels policy
- 58. Snapshots of the power and purpose of your new Facebook and Twitter platforms
- 59. Four success objectives for building on your social media foundation EASY Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
- 60. Connect & Collaborate! Become a Fan of Epiphanies, Inc. atwww.Facebook.com/AhaYourself Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
Notas del editor
- Many businesses – and especially governments – make changes from “on high” and those responsible for embracing and implementing the changes get handed a set of marching orders without the opportunity to share in the vision. This presentations aims to not only get everyone on the same page, but to give you the background, information, and motivations so you can fulfill your role with confidence, clarity, and even enthusiasm. You are part of your city’s success team. Your insider’s know-how matters, and this strategic step into social media is a COLLABORATIVE move, and is equipped to make your job EASIER, more EFFICIENT, more EFFECTIVE, and yes, even more FUN.
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