The document discusses using social networks for learning. It defines social networking and social media, and outlines the key differences between the two. It then discusses the most popular social networking sites like Facebook, Twitter, LinkedIn, YouTube, and blogs. The document also explores how effective social networks can be for education, providing examples like addressing information overload, knowledge transfer, and increasing participation in learning. It examines uses of social networks for higher education, such as facilitating collaboration between students and faculty. Finally, it provides examples of how social networks have been used in education, such as for blogging, collaborative calendaring, podcasting, and mind mapping.
2. Course Outlines
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What is Social Network?
Social Networking vs Social Media
Social Network– Most Popular Sites
How Effective Using Social Network in Education ?
Social Network for Higher Education .
Successful Social Network Model .
Social Network & blended learning
Social Network in Education Examples
Social Network (Tools)
Tips for using social Network to support learning
Social Network Best Practice
LMS (Learning Management System )
3. What is Social Media ?
• Officially, social Media is an “umbrella term
that defines the various activities that
integrate technology, social interaction, and
the construction of words, pictures, videos
and audio.”
• Social Media is about conversations,
community, connecting with personalities
and building relationships.
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4. What is Social Network ?
• Social Networking :
more an active process of reaching out; it
means using social media sites to network
with others online whether they be
professionals, friends or strangers with
similar interests and goals.
• With the rise of social media, Web users
have become co-producers of social
content rather than passive information
consumers.
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5. Social Network vs Social Media
• key differences between them :
– By Any Definition
• Social media is a way to transmit, or share
information with a broad audience, while social
networking is an act of engagement.
– Communication Style
• Social media is more akin to a communication
channel. It's a format that delivers a message,
while With social networking, communication is
two-way.
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6. Social Network – Most Popular Sites
• 2011 proved to be the year of high interest in
the use of social Network,
• from Facebook and Twitter, YouTube and
Diigo, to Tumblr and
Scoop.it,
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7. Types of Interactivity
• Interactivity can be classified into different types:
Learner to Instructor
Learner to Content
Learner to Computer (Software/Interface)
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Learner to Learner
8. Social Network – Most Popular Sites
Facebook: largest of social networks.
Users can create profiles, businesses can create fan pages
to post info, events, announcements.
http://www.facebook.com
Twitter: Info shared through tweets with max 140 characters.
http://www.twitter.com
LinkedIn: LinkedIn is most popular with business-to-business
users and those looking for jobs. http://www.linkedin.com
Flickr : A popular photo-sharing community.
http://www.flickr.com
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9. Social Network – Most Popular Sites
YouTube: YouTube is the most popular video hosting and
sharing platform. http://www.youtube.com
Blog: A blog, by definition, is a web log, where you can
post anything you want.
Foursquare: A location based service (LBS), allows
customers/visitors to “check in” at your place of
business/event.
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10. Social Network – Most Popular Sites
Facebook
Twitter
Linked In
1 bil +
500 mil +
200 mil +
Users (UK)
32 mil +
34 mil +
10 mil +
Interactivity
(global)
500 mil + likes p/day
340 mil tweets
p/day
Users (global)
Unique visits
167 mil p/month
2nd
Web Ranking
39 mil p/month
50 mil p/month
11th
13th
11. Social Network has different
meaning to everyone….
• As technology provider:
How can we use social Network for outreach to
parents; enrollment, engagement, of our students?
What are the policy, security considerations?
• As a Manager:
How can I use social Network for professional
development in light of budget cuts?
How do I know my students is not wasting time on
fb/twitter?
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12. Social Network has different
meaning to everyone….
As staff advisor/mentor:
How do I connect with students that is
not too intrusive, to understand their
perspectives?
How do I mentor them about the
concept of digital citizenship in the
context of social Network?
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13. How Effective Using Social Network in Education
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• Use social Network to address the problem of
information overload .
• as it becomes difficult for users to find specific
pieces of information among the huge
amount of knowledge.
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14. How Effective Using Social Network in Education
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• Social Network can also enhance the overall
organizational learning program by
supporting the knowledge transfer and actual
behavioral change after the “formal”
learning event has ended.
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15. How Effective Using Social Network in Education
?
• Social Network can increase employee
participation in learning, especially if the
programs have a significant element of selfdirected learning.
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16. How Effective Using Social Network in Education
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• Learners are more likely to stay engaged and
complete their program of study if they are
able to reach out to:
– peers involved in the same program or get
help on a particular topic.
– Face-to-face or
virtual-group interaction
at key points in the program
, such as a kick-off or
achievement of a milestone, helps enhance user
engagement.
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17. How Effective Using Social Network in Education
?
• One of social Network’s greatest values is that
it helps to identify internal experts, which in
turn increases Classroom productivity.
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18. Social Network for Higher Education
• In Work Environment knowledge management is
when company management tells employees what
they need to know.
• In higher education faculty practice knowledge
management by telling the students what they need
to know.
• Social Network is a method use to show connections
to the content they think is important.
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19. Social Network for Higher Education
• Can social Network be used in higher education to
enhance learning through student and faculty
collaboration?
• a survey conducted in 2011 among 1,920 professors of
higher education , the research showed that:
– Almost two-thirds of faculty are using some form of social
Network for the courses that they teach.
– Almost a third have posted content for class.
– Fifth have required students to
comment on content. The most often
used form of social Network in class was
viewing of on-line videos followed by
reading or viewing content.
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20. Social Network for Higher Education
• When evaluating specific social websites,:
– 53% of faculty indicated that Facebook has a negative
– value in the classroom
– while 46% indicated Twitter has a negative value.
• However, Pearson does hypothesize that the
benefit of using social Network is the potential
to
– “transform from pushing content outward to a
way of inviting conversation, of exchanging
information…”.
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21. Social Network for Higher Education
• A blog by Prof KRG discussed an ethics assignment that
asked students whether teachers/professors should
interact with their students on social Network.
• Most of students supported the use of social Network in
general, but did not support the use of Facebook for
class interactions.
• The positives mentioned for social Network are
adapting to alternative learning styles and it allows for
an extension of classroom discussions.
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22. Social Network for Higher Education
• Lau, Higgins, and Mullins examined the effectiveness of
using Farm Town, a game that is integrated into
Facebook, in teaching introductory economics at
Texas A & M University and Sam Houston State University
(Lau et. al., 2011).
• The research was conducted to examine student
perceptions of introductory economics knowledge and
how using Farm Town impacted that knowledge.
• In addition, they tested the effectiveness of a free
social Network simulation as a teaching tool such as
Virtual Class room .
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23. Social Network for Higher Education
• Case Study :Using Social Network for Collaborative
Learning in Higher Education.
• This case study aim to measure and investigates the
acceptability of using social Network for collaborative
learning in the context of higher Education .
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24. Social Network for Higher Education
• This research reveals that making social Network tools a
part of traditional learning is attractive to students and
can motivate their participation in the learning process.
– 59% of the participants considered it convenient to
structure and organize resources using different spaces.
– (67%) affirmed the usefulness of aggregating
resources
– 74% of the students were satisfied with having control
over the privacy levels of spaces and user profiles.
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25. Social Network for Higher Education
• Value pulse
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27. Recruitment
RECRUITMENT
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Communicate events/open days via Facebook, Eventbrite
and Lanyrd
Showcase event photos and videos on Pinterest and Flickr
Company presence on LinkedIn
Services tab also includes info
and links to:
< Postgraduate Study
< Distinguished Lecture series
< Centre for Lifelong Learning
< Knowledge Centre
28. Student
Research
Guidance
STUDENT GUIDANCE
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Facebook and Wikis for FAQs and space to raise questions
Twitter to signpost support areas such as wellbeing, study
support, disability support
Social Bookmarking tools such as Diigo to tag and highlight
key documents and web resources
Pinterest board of Who's Who in Student Support
29. Research
Teaching
TEACHING
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Blogs to share introductions and other induction activities
Wikis and Google Drive for project collaboration
Google hangouts for group online meetings
YouTube videos for how to guides
Screencast tools such as Jing and Screencast-o-matic to
create short summaries
Pinterest for visual reading lists
30. Research
Peer Support
PEER SUPPORT
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Maintain/make new connections/friendships via Facebook
happens!
Course blogs to share interests, hobbies etc.
Collaborative Pinterest boards to share inspirational
quotes
Picture quizzes of places and people in University
Online group chat using Google+ hangouts, Skype or
Blackboard Collaborate
34. Research
RESEARCH
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Be known as an expert in your field
Research your project definition, funding and
collaboration
Share and promote publications: papers, books, articles,
websites, presentations
35. Social Network for Higher Education
• The leading concerns for faculty about the use of social
Network were:
– Integrity of online submissions, privacy, takes too much
faculty time.
– Faculty not confident with Network.
– Lack of integration with school’s LMS.
– Lack of institution support.
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36. Social Network for Higher Education
• StudentAdvisor – Top 100 Social Media Colleges
• http://www.studentadvisor.com/top-100-social-media-colleges
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#1 – Harvard University
Posterous - http://harvardsocial.posterous.com/
Facebook - https://www.facebook.com/Harvard
YouTube - http://www.youtube.com/user/Harvard
iTunes - http://itunes.harvard.edu/
Twitter - http://twitter.com/#!/Harvard
Foursquare - https://foursquare.com/harvard
Social Media Group - http://abcdsocialmedia.scribo.harvard.edu/
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37. Social Network for Higher Education
• Universities admissions offices are using
social Network
In 2009, 87% of admissions departments use social
networking (i.e., Facebook)
• 59% have a Twitter account
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• Many schools have fully used social
Network
– http://socialmedia.tufts.edu
– http://socialmedia.ucsd.edu
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38. Successful Social Network Model
• There are three elements required for success:
– Technology platform
– Vibrant community
– Great content.
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39. Social Network & blended learning
• Make social Network part of your blended
learning strategy .
– Blended learning has emerged over the past
several years, with learning leaders developing
programs that blend traditional learning
experiences with online learning. Social
Network support for learning has now entered
the online Part.
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40. How can social Network be used as
learning tools?
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41. Social Network in Education Examples
• Blogging
“Blogs are great for learning from others,
story sharing, facilitating connections among
people,”
– Janice Petosky, Instructional designer,West
Chester, Pennsylvania
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42. Social Network in Education Examples
• Blogging
“Writing a blog is a learning activity, of
course, but reading the best blogs that are
available is one of my most productive
learning experiences.”
– Jerome Martin, Book publisher, photographer
and a musician from Canada.
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43. Social Network in Education Examples
• Blogging
“Blogs are obviously great ways to
consolidate personal learning, but as it is such
a great CMS I think that it lends itself
exceptionally well to broadcasting content of
a non-blog nature.
Dan Roddy, eLearning Designer, UK
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44. Social Network in Education Examples
• Blogging
“While everyone seems to get the blog thing
now, few are leveraging the technology for
what, at its root, it really is: a very quick web
page creator. It can be a place to list
assignments, a site for student interaction and
discussion, and even a location for structuring
and hosting an entire course.
Jane Bozarth, E-learning Coordinator for the
North Carolina, USA, Office of State Personnel
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45. Social Network in Education Examples
• Blogging
“Blogging has become a key medium for selfdirected learning.”
Patrick Mayfield, head of training and
consultancy company, UK
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46. Social Network in Education Examples
• Blogging
“I manage class discussions out of class and
provide additional information here following
classes that students find difficult; if I am absent,
this is where I can teach “remote class”.”
Sarah Davis, Associate Dean at the College of
Charleston in Charleston, SC
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47. Social Network in Education Examples
• Collaborative calendaring
“One of the main reasons I like Google Calendar
is that it was easy to embed into my website. I
put all the student assignments and other events
on the calendar. Color coding allows a quick
visual cue so that students (and parents) can
easily distinguish scheduled quizzes and tests,
daily assignments, and other events.”
Don Simmons, Middle School teacher, Texas, US
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48. Social Network in Education Examples
• Collaborative calendaring
“Google Calendar is my diary and lesson
planner” Richard Allaway, Head of Geography,
International School
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49. Social Network in Education Examples
• Podcasting
Audacity – “Free and easy to create classroom
podcasts and mp3s where the students get to
hear, edit and publish themselves. Promotes
ownership – extremely motivating.”
Kora Stoll, Fifth grade teacher in Miami, Florida
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50. Social Network in Education Examples
• RSS readers
“Google Reader -” which I’ve added to Blog
lines as one of my RSS aggregators, using each
for different collections. Both are essential for my
ongoing learning about what’s happening and
what’s available on the web.” Joan Vinall-Cox,
social Network and communications consultant,
Canada
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51. Social Network in Education Examples
• Collaborative Mind mapping
bubblus – “Mind mapping is useful when
working with vocabulary as well as when
flowcharting work or creating a graphic
organizer for writing assignments.”
Mary Howard, Sixth grade teacher in Grand
Island, New York
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52. Social Network in Education Examples
• Collaborative Mind mapping
Mindmeister – “I’ve been really getting into this
collaborative mindmapping tool. Recently
created a collaborative mindmap as the basis
for discussions in a conference session. People
from round the world contributed and on the
day delegates worked on it in real time.”
Rob Hubbard, creative elearning architect, UK
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53. Social Network in Education Examples
• Micro-blogging/micro-sharing
“I use Twitter as a Personal Learning Network. I
share daily information on resources and tools
that I have found, and I select networks of
people to follow that provide me with their tips,
guidelines and tools that they have found.”
Mary Howard, Sixth grade teacher in Grand
Island, New York
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54. Social Network in Education Examples
• Photo sharing
“I have always loved Flickr for sharing
photographs, but find the advanced search
option of only displaying Creative Commons
licensed photos very helpful in creating material
for my blog or classes.”
Britt Wattwood, Online learning specialist at
Virginia Commonwealth University’s Center for
Teaching Excellence in Richmond VA.
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55. Social Network in Education Examples
• Photo sharing
“I’ve used Picasa in school to share photos
(albums) that I put together to supplement
different aspects of my curriculum.”
Mary Howard, Sixth grade teacher in Grand
Island, New York
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56. Social Network in Education Examples
• Screencast sharing
Jing - “I use it to record quick “just in time”
screencasts showing people how to accomplish
specific web tasks, like organizing a wiki or
signing up for a blog account. Much easier and
more effective than trying to coach through
email or over the phone.”
Michele Martin, Freelance Learning Consultant,
USA
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57. Social Network in Education Examples
• Presentation sharing
Slideshare – “This is a great way to share
student work on a webspace”.
Mary Howard, Sixth grade teacher in Grand
Island, New York
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58. Social Network in Education Examples
• Presentation sharing
• “Prezi allows us to communicate design ideas
with our clients in a highly engaging and
dynamic way, liberating interesting
conversations from the boredom of one-way
presentations.”
• — Randy Howder, Design Strategist, Gensler
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59. Social Network in Education Examples
• Video sharing
YouTube – “Video student presentations and
upload for the student’s themselves to assess
their work. Search for physics, history, language
etc videos to use as tools in the class.” Jason
Denys, Mathematics and Science teacher,
Australian International School, Hong Kong.
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60. Social Network in Education Examples
• Social bookmarking
“Delicious is the ideal instrument to illustrate how
the internet can change the way we teach and
learn: the first step is show how easy it is to use as
a comfortable place to store bookmarks, the
second is to wait a few weeks and the third is to
show how easy it is to share them, collect them
as a group, compare tags that are used for the
same websites etc. etc.”
Herman Post, Senior consultant te-learning at
hogeschool Leiden (University of Applied
Sciences) .
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61. Social Network in Education Examples
• Collaborative working
Google Docs – “students submit work this way;
surveys throughout the class; class brainstorming
on a shared document; gradebook simulations
on spreadsheets, etc.; too wonderful for words;
“WebCT didn’t work” or “but I sent you an
email” are excuses that don’t work here;
students can get to class content here and on
my site anywhere there is internet access.”
Sarah Davis, Associate Dean at the College of
Charleston in Charleston, SC
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62. Social Network in Education Examples
• Collaborative presentations
“Voicethread brings discussions on such
Network as video to an entirely new level. It
allows you and your students to collaboratively
share your thoughts on video whilst watching
simultaneously.”
Mark Schumann, e-Learning Developer,
secondary school, Melbourne, Australia,
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63. Social Network in Education Examples
• Social networking
Facebook “provides easy communication with
students and colleagues, and private
communication in groups”
Pat Parslow, Researcher at OdinLab, School of
Systems Engineering, University of Reading. UK
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64. Social Network in Education Examples
• Social networking
LinkedIn – “Great way to interact, ask questions,
answer questions, start discussions and network”
Corinne Burkhert, Social Media Strategetist /
Relationship Marketing Consultant, UK
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65. Social Media in Education Examples
• Social networking
Ning – “allowed me to set up a social network
for fellow librarians in just 15 minutes and the
features were enough to attract 245 colleagues
from all over the Netherlands and Belgian,
mostly people I do not know in real life. I love this
application”
Edwin Mijnsbergen, librarian, Netherlands.
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66. Social Network (Tools)
• Content Management
• Hootsuite
• Wordle
• Wiki
• Monitor
• Google Alerts
• Others
• Ask.fm
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67. Social Network (Tools)
• Powerful Social Media Tools For Your
Classroom
• Wikispaces
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Edmodo
123ContactForm
Edublogs
WDWDT
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68. Social Network (Tools)
• Facebook and Twitter:
(communication, photos, marketing)
• Blogs/Vlogs
• Collaborative Projects
• Content Communities:
YouTube (informational videos)
• Virtual Social/Game Worlds:
Second Life
• Co-Curricular Activities:
Events
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69. Tips for using social Network to support
learning
• The use of social Network to support learning
has now entered the formal paradigm with
traditional classroom, mentoring/coaching,
and online methods.
• The following tips provide guidance on how
to build successful social-media-supported
learning programs for your Institution :
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70. Tips for using social Network to support
learning
– social Network-supported initiatives need to
provide obvious value, be easy to find, and be
relevant to employees .
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71. Tips for using social Network to support
learning
– Your users will expect the level of intuitiveness
currently available in widely-used social
networking sites such as Facebook and Twitter.
People will more easily accept social-Network
support for your learning program if it can
mimic the basic elements and usability of
these sites.
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72. Tips for using social Network to support
learning
– You can also increase engagement by
providing the right user profiles. Profiles should
represent your employees’ interests and skills
that sit outside their job titles. It’s also important
to allow your employees to provide personal
details that may help them connect with their
coworkers.
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73. Social Network Best Practice
• Here are some things to keep in mind while
using social Network at College.
– Using Good Judgment
– Know who you are “adding”
– Ask yourself :
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Do I know this person?
Do I feel comfortable with accepting or
requesting the link or person?
– Social Network is a form of expressing yourself
but it is also a form of showing who you are.
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74. Social Network Best Practice
• Here are some things to keep in mind while
using social Network at College.
– Privacy
Privacy settings are important to moderate who and
how much certain people see on your social Network.
– Become familiar with privacy settings and how to
use them
– Private profiles do not guarantee your information
won’t get out!
– Use private and unpredictable passwords that you
change regularly
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75. Social Network Best Practice
• Here are some things to keep in mind while
using social Network at College.
– Integrity
– Keep your integrity online
• Your information may be available to family,
classmates, professors, employers and others.
• Think before you post!
– Be who you are.
– Represent who YOU are in your online
presence
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76. Social Network Best Practice
• Here are some things to keep in mind while
using social Network at College.
– Keeping It Clean
– Future Employment & Professional Networking
• Recruiters for jobs check social Network sites to
see your online presence
• Clean your account of any comments, pictures,
links and status updates; you would not like
future employers to see.
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77. Social Network - Risks!
Blurring of boundaries between professional life
and personal life
Control of information: privacy & confidentiality
issues, data protection
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