1. Team Metrix

3. Campaign Logs
COMPETITOR NAME/URL WEB SITE OBSERAVATIONS SOCIAL MEDIA PRESNECE COMMON POSITIONING WORDS BLOG OBSERVATIONS OPPORTUNITIES
http://www.optimumnutrition.i Optimum Nutrition Facebook page, 255,955 likes · Easy to use Focus on Products Link all Social Media together
e/ 15,956 talking about this Simple
Using CTA and special offers Twitter—1288 following Comprehensive
http://www.facebook.com/tea
moptimumnutrition
http://www.ultimatenutrition.c Ultimate Nutrition Facebook page, 262,755 likes. Expert/Expertise Focus on products Use clear CTA
om/ 2273 talking about this Comprehensive
Unclear CTA and long forms Twitter- 1781 following Dedicated
http://www.facebook.com/holl Holland and Barrett Facebook page 4663 like. 805 Expert/Expertise Mostly self-promotion Watch-out for over-used terms
andandbarrett talking about this Comprehensive Focus on products Can position as thought-leader
Dedicated
Twitter- 3495 following
http://www.facebook.com/Pitb Pit-bull Nutrition Facebook page 2143 likes. 228 Dedicated Mostly self-promotion Use clear CTA
ullNS talking about this. Focus on products
Twitter-271 following
http://www.facebook.com/evo EvPro (Kildare) Facebook page 824 friends. Thought-leader Disjointed and not updated often Should make a Twitter page
pro.nutritionireland?fref=ts No Blog

4. BOSS METRICS

5. Overall change
Facebook:
• Increased followership from 719 to 845
• Posted more regularly
• Ran more competitions
• Endorsed more athletes
Twitter:
• Increased followership from 500 to 585
• Increased number of tweets from 200 to 279
• Increased links from twitter page to Facebook and website
Wordpress:
• Created a brand new blog for the company to share
information.

6. Useful Links
• Website: http://www.rosnutrition.com/ie/home
• Facebook: http://www.facebook.com/rosnutritiongroup?fref=ts
• Twitter: https://twitter.com/ROSNUTRITIONGRP
• Wordpress: http://rosnutrition2012.wordpress.com/
• Video Blog:
http://www.youtube.com/watch?feature=player_embedded&v
=Vnv8fbwF4pw

7. Thank You