1. CULTURAE.
2013 MEDIA KIT
CULTURAE food and culture magazine combines active
lifestyle with an enticing, provocative, and dynamic point of
view. Both lush and visually stunning, Culturae celebrates the
best of art, architecture, food & drink, music, new ideas and
travel. Each issue brings the promise of discovery and the
best in humor offering insight into different cities as well as
the most interesting places from an insider’s perspective. Also
coverage on local city events, recipes from different parts of
the world, and an inside look into the lives of artists and
musicians Culturae gathers excitement in every issue. With
diverse local content appealing to an audience with
extraordinary purchasing power, Culturae is as adventurous
as the readers who stumble upon it.

2. READERSHIP APPEALING TO THE MOST ACTIVE CULTURAL CONSUMER
THE CULTURAE READER IS...
ENGAGED
Readers per copy............................................3.6
Median time spent with an issue.......54 min.
AFFLUENT
Average Household Income.............$100,000
ACTIVE
92% Visit website and all social media outlets
33% Visited an advertiser’s website
18% Attended an advertised event
Male.........................................................49%
Female....................................................51%
Median Age..............................................36
College Grad.....................................74%
Post Grad Degree............................28%
Married/Partnered.........................55%
Single......................................................45%
DISTRIBUTION TARGETING THE MOST AFFLUENT READERS
OUR MODEL
CULTURAE
reaches Miami’s
most influential
and artistic
individuals
targeting
residents and
visitors in Miami
from Brickell,
South Beach, the
Design District
area, and other
select Miami
locations.
Distributed
monthly and
replenished
weekly online.
Miami is a unique community and one of the top tourist destinations for
savvy individuals who know and appreciate the more cultural aspects of
life. The CULTURAE reader is a highly educated and experienced
consumer who has the freedom to travel and spend. CULTURAE readers
enjoy a quality of life that can only found through unique locales in Miami.
50% CONTROLLED COMMERCIAL
30% EXCLUSIVE MIAMI DISTRIBUTION
20% EVENT DISTRIBUTION
Select retailers, professional offices, business executives, international
airports, and hotels are among the premier public locations displaying
copies adding a significant reach to our audience.
CULTURAE will be available at hand picked selections of the city’s top
destinations and will also be directly mailed to important influencers who
frequent the Miami/Downtown area.
Our magazine will always be distributed at the most important, most
exclusive, and cannot be missed events throughout the entire year.
72% of our readers prefer
to buy similar brands to
those advertised

3. EDITORIAL CALENDAR THE YEAR IN CULTURE
MAY FINDING MIAMI
JUNE/JULY FUN IN THE SUN
AUGUST FOOD,WINE, FICTION
SEPTEMBER FALL FASHION AND ARTS
OCTOBER/NOVEMBER NIGHTLIFE
DECEMBER FAVORITE 100
Finding out what makes Miami, well Miami. Cruising the underground art
scene finds new roots and fresh faces with artist confessions, the street food
revolution, and uncovering what makes Miami one of the largest cultural
melting pots in the entire nation.
Florida is the number one choice when it comes to beaches, and nothing
brings out summer quite like a summer under the palm. Hang ten at some
of the hottest beaches this side of the coast and top wellness experts
explain how achieve a sound mind, body, and spirit for the summer.
Checking out the homesteads and local farms all across Miami, Ft.
Lauderdale, and the Keys in search of farm-to-table fare that will delight
foodies and oenophiles alike. Beach reads to wind down the end of summer
will please and bookworm, and Miami finds the biggest wine selections in
the city.
Designers and bloggers reveal what they are coveting this fall-- whether in
the closet, kitchen or bedroom. Interviews with fashion designers that will
premiere or return to Fashion Week in NewYork City will join Culturae as
artists continue to prep for Art Basel and other art festivals.
Uncovering the best of Miami and Ft. Lauderdale nightlife from art walks to
hot spots where the best music and clubs can be found, to refreshing bars
and restaurants, we uncover all the places that will warrant an entire night
out.
A look back on the year and Culturae gathers a list of favorite places,
things, recipes, artists, musicians, restaurants, and much more just in time for
the holidays.