2. THRESHOLDTHRESHOLD
• Facts and events that have the greatest effect on the audience the
most.
• The bigger the news the better because it will have a greater impact.
3. NEGATIVITYNEGATIVITY
• Bad news is good news.
• Constructive events less likely to feature than catastrophes or
violence.
• Ordinary is taken for granted, extraordinary is better.
5. PROXIMITYPROXIMITY
• ‘Closeness’ of an item to an audience.
• News consists of items relevant to region (local or national).
• Allows audience to become close emotionally.
8. CONTINUINITYCONTINUINITY
• Sometimes a story is newsworthy because its about an issue in the
public consciousness at the particular time.
• The public wants to know what happens next.