1. Did The Google Panda And Penguin Squash Article Promotion ?
The Need for Google Panda so Penguin Update
Article marketing appears to have been the cornerstone of online Marketers SEO campaigns for
providing high quality backlinks with their intended money sites converting to high rankings in the the
search engines. However, the web has spotted a major influx of so-called Black Hat SEO techniques
that use advanced software programs to finally automatically generate backlinks. Most likely this
content is plagiarized so spammed to thousands of article submission sites at the push of a button.
Google regularly instills 2 innovative updates - the the search engine Panda update and the the
search engine Penguin update aimed at enhancing the quality of its position in search results. To
understand their effect on marketing with articles , we first need to understand the direction they
individually affect search engine rankings.
Google Panda Update Overview
The first of all Google Panda update would be introduced on February 24th, 2011. In a nutshell, it
looks at motor marketing factors that are based on the pages and posts of your website. It seeks to
target what Google deems thin sites - net websites with little or no value to finally visitors. These sites
are often subject farms, keyword stuffed so illegible. The big deal around the Google Panda update
simple fact that it is a site wide fee. Meaning that if a number of pages and posts on your website are
reckoned thin, your entire site is penalized.
The Google Panda upgrade effects article marketing indirectly. Situation your pages are keyword
stuffed , Google is not going to show up you so high, regardless of how a number of backlinks you
have coming in. From personal experience , I seem to get better ends up with articles and articles or
reviews that have around 2% key-phrases density as opposed to 3% or higher. I also notice articles
someplace I have my keywords principal most of the H2 and H3 tags are also ranked diminished -
even if the repetition is justified.
The other main Google Panda Update is affecting duplicate content. This is where any individual
takes your work and services it back to their site as their own. Of course many super affiliates spin
the original content firmly into 1002s of different versions to try to fool the search engines, an issue Im
not sure can ever come to be overcome by a computer formula.
Google Penguin Update Overview
Unlike the Google Panda upgrade , the Google Penguin upgrade deals with SEO factors wrong your
pages. Penguin focuses on this content you generate to build again back to your site.

2. Similar to the the search engine Panda update, Penguin deals with material considered to be spam
so keyword stuffing, but about the back links to your service. For example, if you submit story to
1,000 different article submission sites and they all have the comparable anchor text with your
keywords, this will be penalized by the Google Penguin update.
The Google Penguin update also focuses on get in touch relevancy, so if you have assortment
backlinks coming in from totally unrelated niche markets, Penguin will penalize your search rankings.
Google Panda/Penguin Update safest Practices
There are several basic measures we can follow to ensure a articles do not get detrimentally suffering
from either the Google Panda update or the Google Penguin update:
- Keep key-phrases density to around 2% , this seems to be a good really worth for my articles
- Dont spam keywords into H2 or H3 tags regardless its justified
- Only upload your work to reputable article submission sites , not those that have been higher than
spammed (most important!)
- regularly publish unique content that pronounces well
- Use a variety of anchortext when linking back to your blog posts or posts
- Only page to categories that are highly relevant to your market
Note, if you have been punished by either the the search engine Panda update or the search engine
Penguin update, you can get well. However, you will need to correct the difficulties (lowering keyword
density, clearing away articles, removing links and so on ) and wait for Google to finally re-index your
work before any rankings are restored. It happens to be far easier to follow the above plain guidelines
and not get punished in the first place!
About the Author
Stephanie Tully is a recognized online marketer and co-webmaster of the right way to Begin a
Website a site dedicated to helping others crank out quality and successful domains. Please see
Stephanie's service for her personal list of safest Article Directories with high Page Rank of the fact
that still yield great results nevertheless had comments the Panda and Penguin update.
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