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Rising Stars vs. Standard IAB
    Phase 2 Study Results
logistics




            7 Ad Units
            5 Publishers
            4 Advertisers
            5 Agencies
            4 Ad Serving Partners
            4 Million Impressions



1
ad formats studied | publishers | advertisers




    Rising Stars      IAB Standard              Publishers   Advertisers

      Portrait            300x250

       Slider              728x90

      Sidekick

      Billboard

      Filmstrip

     Pushdown
     (not tested)



2
ad formats studied | publishers | advertisers




       Agencies                       Ad Serving
                                                   Analytics
                                       Partners




3
standard iab interactivity metrics




            Standard Interaction Metrics

the percent of users who purposely enter the frame of an ad for
more than 0.5 seconds
Universal Interaction Rate


the average amount of time users spent on the ad
Universal Interaction Time




4
standard iab | 300x250




300x250 | Jeep            300x250 | Westin Hotels   300x250 | AT&T




 5
standard iab | 728x90




    728x90 | Jeep




    728x90 | Westin Hotels




    728x90 | Axe




6
rising stars | filmstrip




    300x600 | Jeep        300x600 | Westin Hotels   300x600 | AT&T




7
rising stars | sidekick



    300x600 | Jeep        Jeep | Expanded




8
rising stars | slider




    970x90
Collapsed



Expanded
     AXE




9
rising stars | portrait




                          300x1050        300x1050
                          Westin Hotels   Jeep




10
rising stars | billboard




         970x250
            Jeep




         970x250
     Westin Hotels




         970x250
            AT&T




11
universal interaction rate comparison




                 Rising Stars Outperform in Universal Interaction Rate




                              9.6%




                                                   3.9%




12
universal interaction time comparison




                 Rising Stars Outperform in Universal Interaction Time




                               5.8
                             seconds




                                                   3.9
                                                 seconds




13
universal interaction rate comparison




                    Best Rising Star vs Best 728x90 or 300x250




                              2.1X




14
universal interaction time comparison




                     Best Rising Star vs Best 728x90 or 300x250




                                2X




15
Heatmaps
standard iab | 300x250




300x250 | Jeep            300x250 | Westin Hotels   300x250 | AT&T




 17
standard iab | 300x250 heatmaps




300x250 | Jeep             300x250 | Westin Hotels   300x250 | AT&T




 18
standard iab | 728x90




     728x90 | Jeep




     728x90 | Westin Hotels




     728x90 | Axe




19
standard iab | 728x90




     728x90 | Jeep




     728x90 | Westin Hotels




     728x90 | Axe




20
rising stars | filmstrip




     300x600 | Jeep       300x600 | Westin Hotels   300x600 | AT&T




21
rising stars | filmstrip heatmaps




     300x600 | Jeep            300x600 | Westin Hotels   300x600 | AT&T




22
rising stars | sidekick



     300x600 | Jeep       Jeep | Expanded




23
rising stars | sidekick heatmaps



     300x600 | Jeep          Jeep | Expanded




24
rising stars | slider




     970x90
Collapsed



Expanded
     AXE




25
rising stars | slider heatmaps




     970x90
Collapsed



Expanded
     AXE




26
rising stars | portrait




                          300x1050        300x1050
                          Westin Hotels   Jeep




27
rising stars | portrait heatmaps




                            300x1050        300x1050
                            Westin Hotels   Jeep




28
rising stars | billboard




         970x250
            Jeep




         970x250
     Westin Hotels




         970x250
            AT&T




29
rising stars | billboard heatmaps




         970x250
            Jeep




         970x250
     Westin Hotels




         970x250
            AT&T




30
Iab rising starsphase2

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Iab rising starsphase2

  • 1. Rising Stars vs. Standard IAB Phase 2 Study Results
  • 2. logistics 7 Ad Units 5 Publishers 4 Advertisers 5 Agencies 4 Ad Serving Partners 4 Million Impressions 1
  • 3. ad formats studied | publishers | advertisers Rising Stars IAB Standard Publishers Advertisers Portrait 300x250 Slider 728x90 Sidekick Billboard Filmstrip Pushdown (not tested) 2
  • 4. ad formats studied | publishers | advertisers Agencies Ad Serving Analytics Partners 3
  • 5. standard iab interactivity metrics Standard Interaction Metrics the percent of users who purposely enter the frame of an ad for more than 0.5 seconds Universal Interaction Rate the average amount of time users spent on the ad Universal Interaction Time 4
  • 6. standard iab | 300x250 300x250 | Jeep 300x250 | Westin Hotels 300x250 | AT&T 5
  • 7. standard iab | 728x90 728x90 | Jeep 728x90 | Westin Hotels 728x90 | Axe 6
  • 8. rising stars | filmstrip 300x600 | Jeep 300x600 | Westin Hotels 300x600 | AT&T 7
  • 9. rising stars | sidekick 300x600 | Jeep Jeep | Expanded 8
  • 10. rising stars | slider 970x90 Collapsed Expanded AXE 9
  • 11. rising stars | portrait 300x1050 300x1050 Westin Hotels Jeep 10
  • 12. rising stars | billboard 970x250 Jeep 970x250 Westin Hotels 970x250 AT&T 11
  • 13. universal interaction rate comparison Rising Stars Outperform in Universal Interaction Rate 9.6% 3.9% 12
  • 14. universal interaction time comparison Rising Stars Outperform in Universal Interaction Time 5.8 seconds 3.9 seconds 13
  • 15. universal interaction rate comparison Best Rising Star vs Best 728x90 or 300x250 2.1X 14
  • 16. universal interaction time comparison Best Rising Star vs Best 728x90 or 300x250 2X 15
  • 18. standard iab | 300x250 300x250 | Jeep 300x250 | Westin Hotels 300x250 | AT&T 17
  • 19. standard iab | 300x250 heatmaps 300x250 | Jeep 300x250 | Westin Hotels 300x250 | AT&T 18
  • 20. standard iab | 728x90 728x90 | Jeep 728x90 | Westin Hotels 728x90 | Axe 19
  • 21. standard iab | 728x90 728x90 | Jeep 728x90 | Westin Hotels 728x90 | Axe 20
  • 22. rising stars | filmstrip 300x600 | Jeep 300x600 | Westin Hotels 300x600 | AT&T 21
  • 23. rising stars | filmstrip heatmaps 300x600 | Jeep 300x600 | Westin Hotels 300x600 | AT&T 22
  • 24. rising stars | sidekick 300x600 | Jeep Jeep | Expanded 23
  • 25. rising stars | sidekick heatmaps 300x600 | Jeep Jeep | Expanded 24
  • 26. rising stars | slider 970x90 Collapsed Expanded AXE 25
  • 27. rising stars | slider heatmaps 970x90 Collapsed Expanded AXE 26
  • 28. rising stars | portrait 300x1050 300x1050 Westin Hotels Jeep 27
  • 29. rising stars | portrait heatmaps 300x1050 300x1050 Westin Hotels Jeep 28
  • 30. rising stars | billboard 970x250 Jeep 970x250 Westin Hotels 970x250 AT&T 29
  • 31. rising stars | billboard heatmaps 970x250 Jeep 970x250 Westin Hotels 970x250 AT&T 30