Overview of Rococo's Local Social mobile proximity platform.

1. Tuesday 31 May 2011

2. Rococo Background
Tuesday 31 May 2011

3. Tuesday 31 May 2011

4. Java
Apps
JSR82
JVM / Platform
Handset
Tuesday 31 May 2011

5. VisionMobile Market Maps Distilling market noise into market sense www.100millionclub.com
Embedded software shipments (cumulative)
handsets shipped 100 million 500 million 1 billion
company product type HQ (million) 0 100M 200M 300M 400M 500M 600M 700M 800M 1B 2B 3B 4B 5B 6B
The 100 Million Club is the watchlist of Applications (embedded)
software companies whose products have
been embedded on more than 100 million 3 Quickoffice Mobile Office enterprise application USA 377 R
mobile handsets. The current edition
features cumulative shipments up to the
end of 2010. Browsers
Despite the apparent opportunity in the
one-billion-a-year handset market, very
4 ACCESS Netfront browser Japan 843 E
196M units shipped as
5 Myriad Group Browser browser Switzerland 2246 R
few software companies have managed to
overcome the commercial and technical
challenges inherent in the mobile industry.
6 Opera Opera Mobile browser Norway 172 E of Dec 2010
7 Various WebKit browser engine USA 515 E
Worldwide Handset Shipments in
2H10
780 million Middleware
Aricent Media EXP suite audio/video codecs USA 574 R
Key insights 8
9 ARM Mali-JSR184 graphics middleware UK 215 R
- Total handset shipments for the second
half of 2010 were 780 million, a 25% # BitFlash Mobile SVG graphics engine Canada 529 R
increase over the first half. A handful of
software products, like vRapid Mobile by # Carrier IQ Mobile Intelligence analytics module USA 136 R
Red Bend and CAPS by Scalado, managed
# HI CORPORATION MascotCapsule graphics engine Japan 675 E
to tap a sizable portion of this figure,
having more than 100 million shipments in # Ikivo SVG Player graphics engine Sweden 450 R
H2 2010 alone.
# Mimer Mimer SQL database engine Sweden 125 R
- WebKit continues to grow, fueled by the
accelerated rate of smartphone # Myriad Group Messaging client messaging middleware Switzerland 1182 R
penetration. Up to the end of 2010,
# Nuance VSuite speech recognition USA 500 R
WebKit-based browsers had been shipped
in more than half a billion handsets # NXP Software LifeVibes MxMedia multimedia middleware Netherlands 855 R
- Myriad Group is now the only company # PacketVideo CORE video codecs USA 454 R
to have 3 products with more than 100
million shipments, after Nuance merged # Red Bend Software vRapid Mobile firmware update USA 1010 R
two products into T9/XT9/T9Trace. With
# Rococo Impronto TLK bluetooth middleware Ireland 196 R
the products combined, cumulative
shipments have reached a staggering 10.5B # Scalado CAPS graphics engine Sweden 830 R
shipments.
Research notes
Kernel Components
Handset shipments refer to cumulative Micron Flash Data Integrator file system USA 1000 R
licensed units, which have been pre-loaded #
on handsets shipped by the end of 2H10.
# Open Kernel Labs OKL4 microkernel USA 1200 R
Input engines
# Nuance T9/XT9/T9Trace text input engine USA 6150 R
E=estimate R=reported by vendor
Published in April 2011. Licensed for use under a Creative Commons Attribution No Derivatives 3.0 license.VisionMobile believes the statements contained in this document to
Copyright VisionMobile. Some rights reserved. be based upon information that we consider reliable at the time of publication. The 100 million club is based on an original concept by Morten Grauballe.
H2 2010 Update v.2
Tuesday 31 May 2011

6. Powering Proximity
Tuesday 31 May 2011

7. we’re about proximity
Tuesday 31 May 2011

8. Tuesday 31 May 2011

9. BUSINESS
Proximity Zone
6 INCHES - 30 FEET
Tuesday 31 May 2011

10. apps that react when close to
“SOMETHING OF INTEREST”
HANDSET
BUSINESS
MEDICAL
TABLETS
LAPTOP
CAR
TAG
Tuesday 31 May 2011

11. But...
USING PROXIMITY IN APPS IS TOO HARD
We want to make it simple for
Developers to use Proximity in
their Apps
Tuesday 31 May 2011

12. Tuesday 31 May 2011

13. ARCHITECTURE
?")'%7( B%"C.( &"#'$%(
:*";'<'6+(
G$C6H(
!'-=7.>-(
,-.*"'.(
8"957*(
8"957*(
,-.*"'.(
3$4567*(
/2?@(
E7)5'67(
<+%"#$%5"#'$%F#"<( >-67*I$#7(I"*(
6H'*.(J$*6+(57*A'#7(
!'-=7.>-(
L$#7)""=(
!"#$%&"#'$%(!')*$*+( !"#$%&"#'$%(&7*A'#7(
39'M7*(
(/&012( !$56FI<(
,-.*"'.( &7*A7*( 8K(
(/$A$(D/2?@(
Tuesday 31 May 2011

14. LOCALSOCIAL PLATFORM : MOBILE
Library for Android, J2ME, ...
— manages proximity
— triggers alerts
LIBRARY
— set and lookup device tags
— messaging
Tuesday 31 May 2011

15. LOCALSOCIAL PLATFORM : CLOUD
OPEN API
LocalSocial Cloud Service LocalSocial
Service
— stores device information
— tag lookup/store services
— enables pre-canned
LIBRARY connections to popular
social networks
Tuesday 31 May 2011

16. Proximity Detection
WiFi, Bluetooth
Open APIs
Multiple Platforms
TAG Store
CORE FEATURES Simple Social Connect
Analytics
Scalable Cloud Architecture
Flexible Security Model
Developer Registration
Code, Tutorials, Exemplars
Tuesday 31 May 2011

17. www.mylocalsocial.com
Tuesday 31 May 2011

18. Tuesday 31 May 2011

19. Tuesday 31 May 2011

20. Tuesday 31 May 2011

21. Support for Analytics, Tags, Support for
J2ME & Android Social Wifi & Bluetooth
today Connections today
others coming and more NFC and others coming
Tuesday 31 May 2011

22. PERSON TO PERSON
Free Latte from JavaJoe
PERSON TO BUSINESS
Tuesday 31 May 2011

23. two PERSON-TO-PERSON of apps
1 broad categories
Tuesday 31 May 2011

24. 2 BUSINESS-TO-PERSON
Free Latte from JavaJoe
20 Loyalty points added to your
Fashion Store account!
Checked you in with FourSquare
at Bar1. You’re Welcome!
20% off at Pizza-Eat-A!
Tuesday 31 May 2011

25. DEMOS
Tuesday 31 May 2011

26. tagster
near
dowser buyers
Tuesday 31 May 2011

27. PERSON TO PERSON
Tag Devices Of Interest
Have your phone react to people, devices!
tagster Vibrate, Sounds, Alerts
Leave virtual Post-Its / messages
Share Social Streams
dowser Dynamic Sharing
Favourites
Tuesday 31 May 2011

28. PERSON TO BUSINESS
Business knows when customer is near
Track loyalty
Hyperlocal Deals and Offers
near
buyers
Social integration
Value - Add Services
Tuesday 31 May 2011

29. www.mylocalsocial.com
Tuesday 31 May 2011