Digital is not just about providing a web or mobile or commerce experience. It's about next generation smart customer experience . Listen to customer data and understand more than what your customer know about themselves. Surprise your customer by understanding need , remembering past experience and creating wow effect .
10. Listen to your customers without
asking questions.
Your
merchandise
return experience
was horrible.
Your
merchandise
selection doesn’t
match my taste.
Your prices are
too high.
Insight from Data And Analytics
11. A smart experience is not just
online.
Brick and mortar can enable
better smart experiences too.
13. What is Smart ?Understanding the past,predicting
the future, influencing the decision .. Reliably ?
You should know your customer.
You should know what your customer likes, dislike and orders.
You should know why customers are returning merchandise .
You should know your machines.
You should know when they need repair and servicing.
You should know why they breakdown .