1. LANDSCAPE
SOCIAL MEDIA ON MOBILE
Italo Gani
italo@m-stars.net
Sunday, February 27, 2011

2. INDONESIA ON MOBILE
Sunday, February 27, 2011

3. INDONESIA ON MOBILE
SOCIAL MEDIA
Ubertwitter traffic 2011
No Country
1 US
2 Indonesia
!"#$%%&'()&**+#,,#-.&
3 UK /.0-.1)#(&)23)45#3156&&
4 Australia
789888&"#$15)&(:1.0#.$&
"#$%%&&-;#.1&4-++2.#<=&
$(<'15#.$&-.&>(.*877?&
!F8G&-E&/.0-.1)#(& @#A#&B#CA#9&/.0-.1)#(&D-2.<5=&"(.($15&&
H(413--A&2)15&#)& -E&"#$%%&
(441))#.$&<'52&
+-3#,1?&
I<1J'1.&K-,(.9&D-++154#(,&K#514<-5&
LE&H(413--A&M)#(&
Sunday, February 27, 2011

4. THE 3 MAIN INGREDIENTS OF
INDONESIA MOBILE GROWTH ?
1. The telco price war : The rate of mobile internet rate
is very low
2. The chinese industry revolution : internet-ready
handset is very affordable
3. The indonesian people behavior : for the indonesian
handphone is a social status, most of Indonesian owns
a internet-ready handset.
Sunday, February 27, 2011

5. THE SYNERGY BETWEEN
MOBILE AND SOCIAL MEDIA
Social behavior needs is
something that instant....
has to be now now and
now... Now Generation
Mobile manage people
We are the now generation
expectation for instant This is the now generation
This is the now generation
action …..
I want it I want it I want it
Fast internet
Stay connected in a jet
Wifi-podcast
Text me and I text you back
Check me on the ichat
Iʼm all about that http
You are a PC Iʼm a Mac
I want it
Sunday, February 27, 2011

6. CASE 1 :
Sunday, February 27, 2011

7. MOBILE SOCIAL MEDIA:
MIG33
43million+ globally
Indonesia contribute 23million (+/- 50%)
each month.. yes each month :
30billion chat message
4million virtual gift
1.5billion photo exchange
Sunday, February 27, 2011

8. MIG33 FEATURES
Chat & IM
Avatar
Group
Games
Virtual Gifts
Sunday, February 27, 2011

9. COMMUNITY CREATE THEIR
OWN T-SHIRT
Sunday, February 27, 2011

10. 2nd annual mig33 day on Jan 30,
2011 was a huge success with
8,000+ users from all over
Indonesia in attendance
Sunday, February 27, 2011

11. HOW ARE THEY ?
Income Range Distribution
Age Distribution
USD/month
45
35
40
30
35
25
30
20
25
15
20
10
15
10 5
5 0
0-99
100-199
200-299
300-399
400-499
500-599
600-699
700-799
800-899
900-999
1000-1099
1500-1599
1900-1999
2000-2099
2500-2599
2600-2699
3000-3099
3300-3399
4100-4199
5000-5099
6000-6099
8000-8099
0
11 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33
Sunday, February 27, 2011

12. CASE II
Sunday, February 27, 2011

13. CASE II
Sunday, February 27, 2011

14. RESEARCH ON
EKA RAMDANI’S PAGE:
First 5 minutes after comment : 66 comments
From Mobile : 83%
From PC/Laptop : 17%
The majority number of comment are generated on
the first 30 minutes an majority comment comes
from mobile
Sunday, February 27, 2011

15. CONCLUSION
Sunday, February 27, 2011

16. MOBILE AS A MEDIA
Mobile characteristic..
1. Mass media
2. Truly personal... each media represent one person.
3. A media that always carried along
4. A media that always on
5. A media that support interactivity
Sunday, February 27, 2011

17. 1. MOBILE AS MASS MEDIA
Mobile user in Indonesia : 160million
Mobile internet user : 40%
Mobile handset readiness : 80%
Mobile generate more internet user that PC or
laptop
Sunday, February 27, 2011

18. 2. MOBILE AS PERSONAL
MEDIA
Each mobile has their own profile... deliver the
marketing communication at the right person.
Mobile targeting track by handset type, telco data
profiling, etc.
Sunday, February 27, 2011

19. 3. A MEDIA THAT ALWAYS
CARRIED ALONG
Sunday, February 27, 2011

20. 4. A MEDIA THAT ALWAYS ON
Sunday, February 27, 2011

21. 5. A MEDIA THAT SUPPORT
INTERACTIVITY
Sunday, February 27, 2011

22. #KNOWYOURTARGERMARKET
1. #INDONESIAISAMOBILEMARKET
2. Make sure that your campaign are mobile-ready..
Sunday, February 27, 2011

23. MOBILE YOUR BRAND
@ITALOGANI
ITALO@M-STARS.NET
Sunday, February 27, 2011