Akamon Entertainment Ltd, the international online social gaming company specialising in traditional games and leader in Spain, has incorporated Marc Vicente as Marketing Director, who until February was director of e-commerce at the recently defunct Spanish airline Spanair.

1. Akamon takes on Marc Vicente as Marketing
Director
The executive, formerly with Spanair, will be responsible for acquisition,
affiliation and client retention programs
The company plans to increase its workforce by 50% in 2012 with highly
specialised profiles in online marketing
Barcelona 8th March 2012 – Akamon Entertainment Ltd, the international online
social gaming company specialising in traditional games and leader in Spain, has
incorporated Marc Vicente as Marketing Director, who until February was director of
e-commerce at the recently defunct Spanish airline Spanair.
Vicente, who will be responsible for client management programs, has developed his
expertise in the area of business development in the field of online business and travel,
in companies such as Spanair, Lastminute.com and AVG Technologies. In his most
recent position, from May 2011 until the closure of Spanair in February of this year,
Vicente was responsible for e-commerce (the company’s direct sales channel),
additional revenue (optional services, excess baggage, advertising etc) and commercial
project management throughout the organisation.
Based in Akamon’s Barcelona office, Vicente will take on and meet the objectives for
customer acquisition and retention, as well as loyalty schemes, Premium Client
programs and brand reputation. As he himself explains: ‘The main short-term objective
is to strengthen and guarantee a positive return on marketing investment, and expand
Akamon’s network of associates in order to generate up to 40% of revenue and
optimise SEO so that revenues exceed 45% of all sales.’
Vicenç Martí, CEO of Akamon, stresses that ‘Marc’s experience in online customer
management will allow us to successfully handle the significant rise in the number of
users from our expansion into France this month, as well as into new countries in Latin
America in the coming months.’
The addition of Marc Vicente follows the recent hiring of Ignasi Faus – in charge of
business intelligence, who previously worked in Microsoft’s user experience program –

2. and is part of Akamon’s strategy to attract talent from international online social
gaming companies. Over the course of 2012, Akamon plans to double its workforce
which currently stands at 40 employees divided between the company’s offices in
Malta, Barcelona, Valencia and Sao Paulo, with profiles highly specialised in online
marketing and business intelligence.
With its strong company policy in internal talent management, Akamon aspires to
become one of the top companies in the ranking of best companies to work for
worldwide.
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About Akamon
Akamon Entertainment Limited is an online social gaming company specialising in
traditional games, operating in the south of Europe and Latin America via local portals
such as the market leading Mundijuegos.com in Spain, Mundijeux.fr in France and
Ludijogos.com in Brazil. These sites will be supplemented in 2012 with the company’s
expansion into Italy, Argentina and Mexico.
With its headquarters in Malta, Akamon has a development team based in Valencia
and a business intelligence team in Barcelona, and has a total of 40 employees who are
highly specialised in the online sector.
Akamon’s portfolio consists of 29 traditional local casino-based social games, such as
Parchís, Chinchón, Buraco, Mus, Poker and Dominó. All the games incorporate social
features and give players the opportunity to be part of a global gaming community
where they are online together and share their gaming experience, whether it be via
Akamon’s international portals, those of its partners or Facebook. Currently, eight of
the games are on Facebook and the company is working to introduce three new games
onto the social network each month, with the goal of broadening the gaming
community and so offering an even better online social experience.
***
For more information, visit http://akamon.com or contact:
Georgina Rifé i Domènech: 902 999 343
press@akamon.com / Twitter @AkamonLTD