20. Social Strategists struggle with relying on engagement data Source: Survey of Corporate Social Strategists, Altimeter Group, November 2010 We asked 140 Corporate Social Strategists: What measurements are most important to evaluating the success of your program?
43. Jeremiah Owyang Industry Analyst [email_address] web-strategist.com/blog Twitter: @jowyang Research team includes significant contributions from Christine Tran, and Charlene Li, Altimeter Group