What Would Google Do? A Book Visualization
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Imaginary book trailer that summarizes the big ideas discussed in this best-selling, important new book by blogger Jeff Jarvis. Visualized by Alan Brody for vizipress.com Music: From Stardust To Sentience by High Places www.myspace.com/hellohighplaces.com
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What Would Google Do? A Book Visualization
- 2. rules VS.
- 3. New Relationship Give the people control, we will use it
- 4. New relationship Your worst customer is your best friend Your best customer is your partner
- 5. New Architecture 1 The link changes everything Do what you do best - link to the rest
- 6. New Architecture 2 Join a network / Be a platform Think distributed
- 7. New Publicness 1 If you’re not searchable, you won’t be found Everybody needs a little Search Engine Optimization
- 8. New Publicness 2 Life is public, so is business
- 9. New Publicness 3 Your customers are your Ad Agency
- 10. New Society Elegant organization —Mark Zuckerberg
- 11. The New (Google) Economy 1 Manage abundance (not scarcity) The mass market is dead—long live the mass of niches
- 12. The New (Google) Economy 2 Join the open-source, gift economy Google commodifies everything
- 13. New Business Reality Atoms are a drag Middlemen are doomed Free is a business model Decide what business you’re in
- 14. New Attitude There is an inverse relationship between control and trust —David Weinberger Trust the people Listen VS.
- 15. New Ethic Make mistakes well Life is a beta Be honest Be transparent Collaborate Don’t be evil
- 16. New Speed Answers are instantaneous Life is live Mobs form in a flash
- 17. New Imperatives Beware the cash cow in the coalmine Encourage and protect innovation Simplify, Simplify Get out of the way —Craig Newmark
- 18. ruled the earth If
- 19. Media The Google Times— Newspapers, post-paper Googlewood— Entertainment, opened up GoogleBooks— Killing the book to save it
- 20. Retail Google Eats— Diners vote on the Menu Google Shops— A company built on people
- 21. Utilities Google Power & Light— Google technology empowers GT&T— What Google should do as a cable company - run it the customers way
- 22. Manufacturing The Googlemobile— From secrecy to sharing: Opening up the design process Google Cola— Design your own drink?
- 23. Service Google Air Social marketplace of customers: Airline become a publisher for wise crowd?
- 24. Service Google Real Estate— Information is power Eliminating the middlemen — or making them add real value
- 25. Money Google Capital— Money makes networks The Googliest job The First Bank of Google— Markets without middlemen Open Bank, the transparent institution, the only bank you can trust
- 26. Public Welfare St. Google’s Hospital— The benefits of publicness Google Mutual Insurance— The business of cooperation
- 27. Public Institutions Google U— Opening education The United States of Google— Geeks rule
- 28. Exceptions PR and lawyers— Hopeless God and Apple— Beyond Google? Is Apple the great exception or is it Googley?
- 29. Generation
- 30. Generation Google and the impact on: Friendship— We stay linked forever Publicness— Is privacy over?
- 31. Generation Google and the Impact on: Thought— Does the internet make us smarter? Politics and government— Is this the transparent administration? Talent— This is the creation generation
- 33. Visualizations by Alan Brody ViziPress.com Music: From Stardust to Sentience by High Places http://www.myspace.com/hellohighplaces www.buzzmachine.com/what-would-google-do/ On sale now