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Introduction.	
  
	
  
The	
  Lift-­‐Off	
  International	
  Festivals	
  run	
  at	
  four	
  locations;	
  London,	
  Liverpool,	
  Los	
  Angeles	
  
and	
  Las	
  Vegas.	
  Each	
  Lift-­‐Off	
  event	
  is	
  staggered	
  throughout	
  the	
  year	
  to	
  fall	
  exactly	
  3	
  
months	
  from	
  the	
  previous.	
  
	
  
The	
  motto	
  of	
  the	
  festival	
  is	
  to	
  “look	
  beyond	
  the	
  gloss”.	
  We	
  pride	
  ourselves	
  on	
  
showcasing	
  talent	
  that	
  has	
  the	
  root	
  of	
  the	
  story	
  at	
  the	
  forefront.	
  This	
  transatlantic	
  
exchange	
  is	
  the	
  first	
  of	
  its	
  kind.	
  We	
  champion	
  student	
  and	
  independent	
  filmmakers	
  and	
  
encourage	
  networking	
  across	
  the	
  water,	
  thus	
  creating	
  a	
  mini	
  film	
  network	
  of	
  our	
  own.	
  
	
  
Successes.	
  
	
  
Last	
  year	
  the	
  London	
  Lift-­‐Off	
  Festival	
  received	
  350	
  films	
  from	
  around	
  the	
  world	
  and	
  
catered	
  to	
  an	
  audience	
  of	
  300	
  over	
  three	
  days	
  at	
  the	
  prestigious	
  Tricycle	
  Cinema	
  in	
  
North	
  West	
  London.	
  
	
  
This	
  year	
  the	
  festival	
  has	
  already	
  received	
  600	
  films,	
  still	
  with	
  three	
  months	
  to	
  go	
  before	
  
the	
  event.	
  We	
  are	
  now	
  running	
  for	
  five	
  days	
  between	
  two	
  venues,	
  the	
  Tricycle	
  and	
  the	
  
extremely	
  well	
  respected	
  Soho	
  Curzon	
  in	
  central	
  London.	
  
	
  
From	
  it’s	
  own	
  merit	
  and,	
  with	
  hardly	
  any	
  outside	
  support	
  whatsoever,	
  the	
  festival	
  has	
  
been	
  able	
  to	
  grow	
  exponentially	
  within	
  a	
  short	
  space	
  of	
  time.	
  	
  
	
  
Reaching	
  the	
  public.	
  
	
  
We	
  reach	
  out	
  to	
  film	
  professionals	
  from	
  all	
  over	
  the	
  globe,	
  not	
  to	
  just	
  send	
  us	
  their	
  work	
  
but	
  also	
  to	
  engage	
  with	
  us	
  through	
  the	
  judging	
  stages	
  by	
  being	
  members	
  of	
  our	
  panel	
  
and	
  within	
  our	
  social	
  media	
  platforms.	
  
	
  
We	
  operate	
  a	
  very	
  rigid	
  and	
  proven	
  strategy	
  within	
  our	
  social	
  media	
  channels.	
  Facebook	
  
followers	
  has	
  increased	
  from	
  400	
  to	
  1400	
  likes,	
  and	
  twitter	
  is	
  in	
  the	
  region	
  of	
  500	
  
followers.	
  
	
  
Social	
  media	
  has	
  been	
  able	
  to	
  give	
  us	
  a	
  really	
  clear	
  idea	
  of	
  who	
  our	
  main	
  demographic	
  is.	
  
Fans	
  of	
  the	
  festival	
  go	
  beyond	
  the	
  filmmakers	
  and	
  audience;	
  they	
  are	
  a	
  worldwide	
  
community	
  of	
  independent	
  film	
  fans	
  that	
  support	
  our	
  message	
  globally.	
  	
  
	
  
Through	
  doing	
  a	
  simple	
  Facebook	
  search	
  we	
  can	
  see	
  that	
  there	
  are	
  still	
  many	
  more	
  
hundreds	
  of	
  thousands	
  of	
  people	
  we	
  still	
  have	
  the	
  potential	
  in	
  reaching.	
  	
  
	
  
Our	
  demographic.	
  
	
  
The	
  demographic	
  that	
  is	
  loyal	
  to	
  our	
  Lift-­‐Off	
  brand	
  is	
  split	
  70-­‐30	
  between	
  men	
  and	
  
women.	
  	
  The	
  main	
  UK	
  demographic	
  is	
  the	
  film	
  school	
  graduate	
  male,	
  22-­‐35,	
  alternative	
  
lifestyle,	
  Guardian	
  reader	
  and	
  readit	
  subscriber.	
  Monthly	
  disposable	
  income	
  around	
  
£400-­‐£500.	
  Living	
  in	
  the	
  South-­‐East,	
  	
  Manchester	
  and	
  Liverpool	
  areas	
  predominantly.	
  
	
  
	
  
                               2	
  Streatley	
  Road,	
  London,	
  England,	
  NW6	
  7LH.	
  
                                             www.londonlift-­‐off.com	
  
                                             info@londonlift-­‐off.com	
  
 
	
  
The	
  future	
  of	
  the	
  festival.	
  
	
  
We	
  aim	
  to	
  grow	
  in	
  our	
  current	
  form.	
  By	
  2013	
  we	
  aim	
  to	
  receive	
  1000	
  films	
  for	
  each	
  
festival,	
  (4000	
  films	
  a	
  year	
  in	
  total),	
  we	
  aim	
  to	
  be	
  reaching	
  out	
  to	
  around	
  5000	
  
individuals	
  who	
  are	
  interested	
  in	
  filmmaking	
  and	
  watching	
  independent	
  cinema.	
  	
  
	
  
At	
  the	
  three	
  year	
  mark	
  we	
  will	
  set	
  up	
  a	
  live	
  out	
  door	
  camping	
  event	
  over	
  three	
  days.	
  
Talks	
  with	
  event	
  management	
  companies	
  have	
  already	
  started.	
  Here	
  we	
  will	
  create	
  the	
  
UK’s	
  first	
  Film	
  Festival	
  that	
  is	
  organised	
  much	
  like	
  the	
  USA’s	
  Sundance,	
  where	
  we	
  plan	
  to	
  
cater	
  for	
  twelve	
  thousand	
  young	
  people	
  from	
  across	
  Europe.	
  
	
  
The	
  London	
  Lift-­‐Off	
  Foundation.	
  
Bringing	
  the	
  power	
  of	
  film	
  through	
  cultural	
  education.	
  
	
  
The Lift-Off Foundation is a UK not for profit organisation that focuses on education
and access to filmmaking in some of the most viciously war-torn countries on the
planet. We want to travel to places where the film culture output has literally hit 0%.
We give the people the power to make their own films. We want to teach them to
prepare, shoot, edit, and deliver narratives about whatever they want. We want give
them equipment, to keep and the platform potential to show their films to the world
via the Lift-Off Film Festivals.	
  

Before 2016 The Lift-Off Foundation aims to travel to 6 war torn destinations, and
supply local schools and colleges with the equipment and expertise to make festival
entry potential work.
	
  
Why	
  become	
  a	
  Lift-­‐Off	
  Film	
  Festival	
  Sponsor?	
  
	
  
     • Brand	
  exposure	
  to	
  an	
  audience	
  of	
  over	
  500	
  filmmakers	
  and	
  fans	
  locally	
  
        with	
  the	
  potential	
  for	
  global	
  exposure	
  too.	
  
     • Alignment	
  with	
  a	
  rapidly	
  growing	
  film	
  festival.	
  
     • Opportunities	
  for	
  screener	
  adverts.	
  
     • Press	
  mentions.	
  
     • Social	
  media	
  and	
  viral	
  potential	
  exposure.	
  
	
  
Sponsorship	
  Opportunities	
  for	
  each	
  festival.	
  
	
  
Drinks	
  Sponsor.	
  
If	
  you	
  are	
  a	
  drinks	
  company	
  then	
  a	
  donation	
  for	
  our	
  after	
  party	
  would	
  get	
  you	
  a	
  
mention	
  in	
  all	
  print	
  material	
  and	
  an	
  official	
  drinks	
  sponsor	
  association	
  on	
  all	
  
online	
  and	
  social	
  media	
  channels.	
  
	
  
	
  
	
  
	
  
	
  
                              2	
  Streatley	
  Road,	
  London,	
  England,	
  NW6	
  7LH.	
  
                                            www.londonlift-­‐off.com	
  
                                            info@londonlift-­‐off.com	
  
 
	
  
	
  
Sponsorship	
  Opportunities	
  for	
  each	
  festival…	
  (con’t)	
  
	
  
Raffle	
  Prize	
  Donation	
  for	
  the	
  Lift-­‐Off	
  Foundation.	
  
At	
  the	
  night	
  of	
  the	
  after	
  party	
  we	
  will	
  be	
  raffling	
  prizes	
  in	
  aid	
  for	
  the	
  lift-­‐off	
  
foundation,	
  as	
  explained	
  above.	
  If	
  you	
  wish	
  to	
  donate	
  a	
  prize	
  for	
  this	
  then	
  please	
  
get	
  in	
  touch.	
  
	
  
Prize	
  Donations.	
  
Donating	
  a	
  prize	
  to	
  our	
  filmmakers,	
  will	
  get	
  you	
  a	
  mention	
  at	
  our	
  award	
  show	
  and	
  after	
  
party,	
  your	
  product	
  into	
  the	
  hands	
  of	
  a	
  very	
  vocal	
  member	
  of	
  our	
  extremely	
  specific	
  
demographic	
  and	
  the	
  chance	
  to	
  spread	
  your	
  message	
  through	
  all	
  of	
  the	
  social	
  media	
  
channels	
  concerned.	
  
	
  
Screentime.	
  
An	
  advert	
  on	
  screen	
  before	
  a	
  selection	
  of	
  screenings.	
  (30-­‐45	
  Seconds)	
  
(If	
  you	
  require	
  some	
  excellent	
  filming	
  for	
  your	
  brand	
  then	
  look	
  no	
  further	
  than	
  
www.shinesquad.com	
  who	
  will	
  be	
  able	
  to	
  make	
  you	
  the	
  advert.)	
  
	
  
1	
  screening	
  of	
  the	
  advert	
  at	
  	
  	
  
the	
  beginning	
  of	
  1	
  screening	
  	
  
day	
  at	
  1	
  festival.	
  
£400	
  
	
  
2	
  screenings	
  of	
  the	
  advert	
  
across	
  two	
  screening	
  days.	
  	
  
£600	
  
	
  
Your	
  advert	
  screened	
  at	
  
The	
  beginning	
  of	
  EVERY	
  Screening.	
  
£700	
  
	
  
Brochure	
  Advertising.	
  
A	
  full	
  colour	
  advert	
  in	
  the	
  festivals	
  brochure.	
  
(If	
  you	
  require	
  some	
  excellent	
  graphic	
  design	
  for	
  your	
  brand	
  then	
  look	
  no	
  further	
  than	
  
www.shinesquad.com	
  who	
  will	
  be	
  able	
  to	
  make	
  you	
  the	
  advert.)	
  
£250.	
  
	
  
Goodie	
  Bag	
  Sponsors.	
  
	
  
Product	
  donation	
  .	
  (@500	
  volume)	
  
(With	
  this	
  you	
  will	
  be	
  able	
  to	
  insert	
  any	
  promotional	
  material	
  into	
  all	
  of	
  the	
  goodie	
  bags.	
  And	
  will	
  
receive	
  a	
  mention	
  on	
  our	
  website)	
  
	
  
	
  
	
  
	
  
                                   2	
  Streatley	
  Road,	
  London,	
  England,	
  NW6	
  7LH.	
  
                                                 www.londonlift-­‐off.com	
  
                                                 info@londonlift-­‐off.com	
  
 
	
  
	
  
	
  
Festival	
  Partner	
  Packages.	
  
	
  
Supporter.	
  
Includes	
  1	
  advert	
  screening.	
  Brochure	
  Advert	
  and	
  Logo	
  on	
  all	
  artwork.	
  
£1000	
  
	
  
Sponsored	
  by.	
  
Includes	
  2	
  advert	
  screenings.	
  Brochure	
  advert,	
  logo	
  and	
  artwork	
  on	
  all	
  material	
  
and	
  an	
  official	
  mention	
  at	
  the	
  beginning	
  of	
  all	
  screenings	
  and	
  at	
  the	
  after	
  party.	
  
£1500	
  
	
  
In	
  Association	
  with.	
  
Includes	
  an	
  advert	
  at	
  every	
  screening.	
  1	
  Brochure	
  advert,	
  logo	
  and	
  artwork	
  on	
  all	
  
material	
  including	
  the	
  advert	
  running	
  in	
  TimeOut	
  London,	
  an	
  official	
  mention	
  at	
  
the	
  beginning	
  of	
  all	
  screenings	
  and	
  the	
  after	
  party,	
  forefront	
  association	
  with	
  the	
  
festival	
  throughout.	
  Including	
  social	
  media	
  referrals,	
  and	
  website	
  promotion.	
  
£3000	
  
	
  
We	
  hope	
  that	
  by	
  supporting	
  the	
  festival	
  you	
  will	
  be	
  able	
  to	
  give	
  us	
  the	
  
opportunity	
  to	
  reach	
  higher	
  audience	
  figures,	
  higher	
  submissions,	
  and	
  higher	
  
brand	
  value.	
  We	
  know	
  that	
  by	
  linking	
  with	
  a	
  good	
  company	
  we	
  will	
  grow	
  to	
  the	
  
sort	
  of	
  level	
  to	
  rival	
  that	
  of	
  the	
  big	
  players	
  like	
  AFI	
  and	
  Sundance.	
  These	
  are	
  our	
  
aims	
  and	
  with	
  the	
  right	
  connections	
  early	
  on	
  we	
  will	
  build	
  on	
  our	
  previous	
  
successes	
  and	
  fulfil	
  these	
  goals.	
  
	
  
	
  
James	
  Alexander	
  &	
  Ben	
  Pohlman.	
  
Festival	
  Co-­‐Directors.	
  




                              2	
  Streatley	
  Road,	
  London,	
  England,	
  NW6	
  7LH.	
  
                                            www.londonlift-­‐off.com	
  
                                            info@londonlift-­‐off.com	
  

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Lift - Off International Film Festivals Sponsorship document

  • 1.       Introduction.     The  Lift-­‐Off  International  Festivals  run  at  four  locations;  London,  Liverpool,  Los  Angeles   and  Las  Vegas.  Each  Lift-­‐Off  event  is  staggered  throughout  the  year  to  fall  exactly  3   months  from  the  previous.     The  motto  of  the  festival  is  to  “look  beyond  the  gloss”.  We  pride  ourselves  on   showcasing  talent  that  has  the  root  of  the  story  at  the  forefront.  This  transatlantic   exchange  is  the  first  of  its  kind.  We  champion  student  and  independent  filmmakers  and   encourage  networking  across  the  water,  thus  creating  a  mini  film  network  of  our  own.     Successes.     Last  year  the  London  Lift-­‐Off  Festival  received  350  films  from  around  the  world  and   catered  to  an  audience  of  300  over  three  days  at  the  prestigious  Tricycle  Cinema  in   North  West  London.     This  year  the  festival  has  already  received  600  films,  still  with  three  months  to  go  before   the  event.  We  are  now  running  for  five  days  between  two  venues,  the  Tricycle  and  the   extremely  well  respected  Soho  Curzon  in  central  London.     From  it’s  own  merit  and,  with  hardly  any  outside  support  whatsoever,  the  festival  has   been  able  to  grow  exponentially  within  a  short  space  of  time.       Reaching  the  public.     We  reach  out  to  film  professionals  from  all  over  the  globe,  not  to  just  send  us  their  work   but  also  to  engage  with  us  through  the  judging  stages  by  being  members  of  our  panel   and  within  our  social  media  platforms.     We  operate  a  very  rigid  and  proven  strategy  within  our  social  media  channels.  Facebook   followers  has  increased  from  400  to  1400  likes,  and  twitter  is  in  the  region  of  500   followers.     Social  media  has  been  able  to  give  us  a  really  clear  idea  of  who  our  main  demographic  is.   Fans  of  the  festival  go  beyond  the  filmmakers  and  audience;  they  are  a  worldwide   community  of  independent  film  fans  that  support  our  message  globally.       Through  doing  a  simple  Facebook  search  we  can  see  that  there  are  still  many  more   hundreds  of  thousands  of  people  we  still  have  the  potential  in  reaching.       Our  demographic.     The  demographic  that  is  loyal  to  our  Lift-­‐Off  brand  is  split  70-­‐30  between  men  and   women.    The  main  UK  demographic  is  the  film  school  graduate  male,  22-­‐35,  alternative   lifestyle,  Guardian  reader  and  readit  subscriber.  Monthly  disposable  income  around   £400-­‐£500.  Living  in  the  South-­‐East,    Manchester  and  Liverpool  areas  predominantly.       2  Streatley  Road,  London,  England,  NW6  7LH.   www.londonlift-­‐off.com   info@londonlift-­‐off.com  
  • 2.     The  future  of  the  festival.     We  aim  to  grow  in  our  current  form.  By  2013  we  aim  to  receive  1000  films  for  each   festival,  (4000  films  a  year  in  total),  we  aim  to  be  reaching  out  to  around  5000   individuals  who  are  interested  in  filmmaking  and  watching  independent  cinema.       At  the  three  year  mark  we  will  set  up  a  live  out  door  camping  event  over  three  days.   Talks  with  event  management  companies  have  already  started.  Here  we  will  create  the   UK’s  first  Film  Festival  that  is  organised  much  like  the  USA’s  Sundance,  where  we  plan  to   cater  for  twelve  thousand  young  people  from  across  Europe.     The  London  Lift-­‐Off  Foundation.   Bringing  the  power  of  film  through  cultural  education.     The Lift-Off Foundation is a UK not for profit organisation that focuses on education and access to filmmaking in some of the most viciously war-torn countries on the planet. We want to travel to places where the film culture output has literally hit 0%. We give the people the power to make their own films. We want to teach them to prepare, shoot, edit, and deliver narratives about whatever they want. We want give them equipment, to keep and the platform potential to show their films to the world via the Lift-Off Film Festivals.   Before 2016 The Lift-Off Foundation aims to travel to 6 war torn destinations, and supply local schools and colleges with the equipment and expertise to make festival entry potential work.   Why  become  a  Lift-­‐Off  Film  Festival  Sponsor?     • Brand  exposure  to  an  audience  of  over  500  filmmakers  and  fans  locally   with  the  potential  for  global  exposure  too.   • Alignment  with  a  rapidly  growing  film  festival.   • Opportunities  for  screener  adverts.   • Press  mentions.   • Social  media  and  viral  potential  exposure.     Sponsorship  Opportunities  for  each  festival.     Drinks  Sponsor.   If  you  are  a  drinks  company  then  a  donation  for  our  after  party  would  get  you  a   mention  in  all  print  material  and  an  official  drinks  sponsor  association  on  all   online  and  social  media  channels.             2  Streatley  Road,  London,  England,  NW6  7LH.   www.londonlift-­‐off.com   info@londonlift-­‐off.com  
  • 3.       Sponsorship  Opportunities  for  each  festival…  (con’t)     Raffle  Prize  Donation  for  the  Lift-­‐Off  Foundation.   At  the  night  of  the  after  party  we  will  be  raffling  prizes  in  aid  for  the  lift-­‐off   foundation,  as  explained  above.  If  you  wish  to  donate  a  prize  for  this  then  please   get  in  touch.     Prize  Donations.   Donating  a  prize  to  our  filmmakers,  will  get  you  a  mention  at  our  award  show  and  after   party,  your  product  into  the  hands  of  a  very  vocal  member  of  our  extremely  specific   demographic  and  the  chance  to  spread  your  message  through  all  of  the  social  media   channels  concerned.     Screentime.   An  advert  on  screen  before  a  selection  of  screenings.  (30-­‐45  Seconds)   (If  you  require  some  excellent  filming  for  your  brand  then  look  no  further  than   www.shinesquad.com  who  will  be  able  to  make  you  the  advert.)     1  screening  of  the  advert  at       the  beginning  of  1  screening     day  at  1  festival.   £400     2  screenings  of  the  advert   across  two  screening  days.     £600     Your  advert  screened  at   The  beginning  of  EVERY  Screening.   £700     Brochure  Advertising.   A  full  colour  advert  in  the  festivals  brochure.   (If  you  require  some  excellent  graphic  design  for  your  brand  then  look  no  further  than   www.shinesquad.com  who  will  be  able  to  make  you  the  advert.)   £250.     Goodie  Bag  Sponsors.     Product  donation  .  (@500  volume)   (With  this  you  will  be  able  to  insert  any  promotional  material  into  all  of  the  goodie  bags.  And  will   receive  a  mention  on  our  website)           2  Streatley  Road,  London,  England,  NW6  7LH.   www.londonlift-­‐off.com   info@londonlift-­‐off.com  
  • 4.         Festival  Partner  Packages.     Supporter.   Includes  1  advert  screening.  Brochure  Advert  and  Logo  on  all  artwork.   £1000     Sponsored  by.   Includes  2  advert  screenings.  Brochure  advert,  logo  and  artwork  on  all  material   and  an  official  mention  at  the  beginning  of  all  screenings  and  at  the  after  party.   £1500     In  Association  with.   Includes  an  advert  at  every  screening.  1  Brochure  advert,  logo  and  artwork  on  all   material  including  the  advert  running  in  TimeOut  London,  an  official  mention  at   the  beginning  of  all  screenings  and  the  after  party,  forefront  association  with  the   festival  throughout.  Including  social  media  referrals,  and  website  promotion.   £3000     We  hope  that  by  supporting  the  festival  you  will  be  able  to  give  us  the   opportunity  to  reach  higher  audience  figures,  higher  submissions,  and  higher   brand  value.  We  know  that  by  linking  with  a  good  company  we  will  grow  to  the   sort  of  level  to  rival  that  of  the  big  players  like  AFI  and  Sundance.  These  are  our   aims  and  with  the  right  connections  early  on  we  will  build  on  our  previous   successes  and  fulfil  these  goals.       James  Alexander  &  Ben  Pohlman.   Festival  Co-­‐Directors.   2  Streatley  Road,  London,  England,  NW6  7LH.   www.londonlift-­‐off.com   info@londonlift-­‐off.com