Improve your geek skills : Blogging
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The document discusses blogging best practices for businesses. It covers who should blog, why businesses should blog, what topics to cover in blogs, how to format and publish blogs, when blogs should be published, and how to promote blogs on social media and other channels. The goal of blogging is to attract new customers and generate leads through inbound marketing strategies. Regular blogging, using relevant keywords and sharing useful content, is recommended to engage customers and drive traffic to a business website.
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Improve your geek skills : Blogging
- 1. Building Up Your Geek Skills: Blog Your Way to New Customers Sandi Sturm Alaskarama Marketing Manager Wayne Sturm Alaskarama Sales Manager
- 4. What is Inbound Marketing? Get Found Convert Analyze
- 5. What is Inbound Marketing? Get Found Convert Analyze SEO Blogging Promote
- 6. What is Inbound Marketing? Get Found Convert Analyze SEO Blogging Promote Offers Calls to Action Landing Pages Lead Nurturing
- 7. What is Inbound Marketing? Get Found Convert Analyze SEO Blogging Promote Offers Calls to Action Landing Pages Lead Nurturing Everything! Marketing & Competitors
- 9. Topics for Today Every Business can benefit from blogging
- 11. Why Should You Blog? The bottom line is that blogging is like sex. You can’t fake it. You can’t fake passion. You can’t fake wanting to engage with the public. If you do, it will ultimately be an unsatisfying experience for both the blogger and their readers.” KEVIN ANDERSON FREELANCE JOURNALIST & FORMER BLOGS EDITOR FOR THE GUARDIAN “
- 12. Fact Blogs keep growing – in volume and value
- 13. Why you should blog
- 14. Why you should blog
- 15. Why you should blog
- 16. Why you should blog
- 17. Why you should blog
- 18. Why you should blog
- 19. Why you should blog
- 20. Fact Blogging can really move the needle.
- 21. Why you should blog
- 22. Why you should blog
- 23. Why you should blog
- 24. Why you should blog
- 25. Why you should blog
- 26. Why you should blog
- 27. Leads by Indexed Web Pages
- 28. Why should you blog? Ready to jump in?
- 30. Anatomy of a SERP Map and Location Based Website Preview News, videos, images, Social Media Posts, etc.
- 31. What to blog about Identify the best Keyword Phrases Google Keyword Search Tool GO
- 32. Get Into The Writing Mood Turn email communications into a blog article
- 33. Key Product Information Share key product information – what makes yours better?
- 35. Repurpose Data Repurpose company data
- 36. Lessons Learned Share lessons learned
- 37. Lists and Trends Create lists of thoughts and trends
- 38. Break Time
- 39. Plan a Mix of Posts
- 41. Nutrient Rich Opinion article that is well thought out that will position you as a thought leader.
- 42. Big Blog Projects Create ebooks with lots of links and information on a relevant topic
- 43. Fire Starters Make bold statements
- 44. Sweet Stuff Poke fun once in a while
- 45. What to blog about Find other blogs to follow and make comments AllTop Google blog search Google Real Time Google Alerts
- 46. What to blog about Step 1: use the keyword list you researched for your business Step 2: Identify five (5) relevant long-tail keywords with a difficulty ranking of <50. Step 43 Add those five (5) long-tail keywords under the "Keyword" column below (in this worksheet document). Using Long-tail Keywords: Blogging Worksheet 1. Long-tail Keyword Brainstorm Five Compelling Titles Using Keyword in Title 1) 2) 3) 4) 5) 2. Long-tail Keyword Brainstorm Five Compelling Titles Using Keyword in Title 1) 2) 3) 4) 5) 3. Long-tail Keyword Brainstorm Five Compelling Titles Using Keyword in Title 1) 2) 3) 4) 5) 4. Long-tail Keyword Brainstorm Five Compelling Titles Using Keyword in Title 1) 2) 3) 4) 5)
- 47. Break Time
- 49. How to blog Complete your blogging worksheet 1. Long-tail Keyword Brainstorm Five Compelling Titles Using Keyword in Title 1) 2) 3) 4) 5) 2. Long-tail Keyword Brainstorm Five Compelling Titles Using Keyword in Title 1) 2) 3) 4) 5) 3. Long-tail Keyword Brainstorm Five Compelling Titles Using Keyword in Title 1) 2) 3) 4) 5) 4. Long-tail Keyword Brainstorm Five Compelling Titles Using Keyword in Title 1) 2) 3) 4) 5)
- 50. How to blog Write a blog article
- 51. How to blog Add an image
- 52. How to blog Create keyword-rich anchor text links “ Today’s small businesses use inbound marketing methods instead of outbound methods of yesteryear.”
- 53. How to blog Add a Call to Action
- 54. How to blog Create key takeaways for each article
- 55. How to blog Create whitespace
- 56. How to blog Bold important and compelling text
- 57. How to blog Write a strong meta description Hawaii's Official Tourism Site -- Travel Info for Your Hawaii Vacation The People of Hawaii would like to share their Islands with you. The fresh, floral air energizes you. The warm, tranquil waters refresh you.
- 58. How to blog Tag the article
- 59. How to blog At least once per week Post only once per day
- 61. When to blog - Fact Bloggers are “morning people”
- 62. When to blog
- 63. When to blog
- 64. When to blog
- 65. When to blog
- 66. When to blog The Bottom Line: Blog Early & Often
- 67. Pick a Publishing Schedule Create
- 68. When you should blog Keyword phrase Blog Title M T W T F S S Date Published Author
- 70. Where to market your blog 35 ways to market your blog
- 71. Promote in Social Media
- 72. Contact Me With Any Questions
Notas del editor
- Before we get started I would like to review what inbound marketing consists of and how blogging fits into the equation.
- Part of getting found is having a lot of great content for your intended audience. You write to attract the personas you have identified. One way to do this is through blogging.
- Once they find you, there needs to be ways to convert them into leads and customers.
- We also need to analyze EVERYTHING to see what is working and what is not and make necessary adjustments along the way. A successful inbound marketing program that results in increased lead generation and a good ROI incorporates all these components. Lets look at Blogging and how important it is in this mix.
- Every business should blog.
- Every business should blog.
- Every business should blog.
- Every business should blog.
- Every business should blog.
- Every business should blog.
- Every business should blog.
- Every business should blog.
- Every business should blog.
- Every business should blog.
- Every business should blog.
- Every business should blog.
- Every business should blog.
- Every business should blog.
- Every business should blog.
- Every business should blog.
- Every business should blog.
- Every business should blog.
- This shows that the more pages you have indexed, the more leads you can get. The magic number is hovering someplace around 300. See the large increase?
- Anyone know what a SERP is?
- Top ten reasons to…. 3 ways to ….. 5 new trends for 2011…
- Every business should blog.
- Put time into them Don’t do too many Maybe once a month
- Lots of work Pick them well
- Be prepared to defend yourself You will get lots of comments and links Don’t post too many of these, it could lose trust
- April fool jokes Music videos Funny cartoons and images
- Toprank -
- Every business should blog.
- Every business should blog.
- Every business should blog.
- Every business should blog.
- Every business should blog.
- Every business should blog.
- Every business should blog.
- Every business should blog.
- Every business should blog.
- Every business should blog.
- Every business should blog.
- Every business should blog.
- Every business should blog.
- Every business should blog.
- Every business should blog.
- Every business should blog.
- Every business should blog.
- Stick to it If your goal is to increase traffic and leads, you need to blog more
- Every business should blog.
- Every business should blog.