2. CHINA LEATHER
LUGGAGES &
HANDBAGS MARKET
REPORT
Beijing Zeefer Consulting Ltd.
October 2011

3. INTRODUCTION
This report discusses the leather luggages & handbags market in China
mainly from the following sections.
- Size of Leather Luggages & Handbags Market in China
Based on Zeefer's China Market Size Formula, by the analysis on China
leather luggages & handbags market size, industry sales revenue and
domestic leather luggages & handbags output in 2008 - 2010, this report
presents a picture of the real development of leather luggages & handbags
market in China and changes in the overall market size.
- Hot Areas of China Leather Luggages & Handbags Market
Based on the comparison and analysis on China's leather luggages &
handbags production and import in different provinces or cities, this report
points out those hot areas in China for leather luggages & handbags market
deserve most attention.
- Top 10 Enterprises in China Leather Luggages & Handbags Industry
Based on the comparison and analysis on top 10 leading enterprises in China
leather luggages & handbags industry in terms of sales revenue, market share
and number of employees, the report shows their positions in the leather
luggages & handbags market in China. Additionally, this report lists basic
contact information of the top 10 leading enterprises.
- Market Share and Market Structure of China Leather Luggages &
Handbags Market
This report analyzes the leather luggages & handbags market share
distribution in China by segments based on enterprises nature (leading
enterprises, foreign enterprises, state-owned and private enterprises), imports
of leather luggages & handbags product and regional markets in China in
terms of sale revenue, profitability, production volume, number of enterprises
and the value of imports... The report offers data on the market shares of
imported leather luggages & handbags products, foreign enterprises and

4. enterprises in other forms. It also offers a comparison of profitability by forms
of enterprise ownership, presents a picture of the market share of leading
enterprises and the distribution of major regional markets in China. In
addition, the report figures out the structure and concentration ratio of the
current leather luggages & handbags market in China by means of Bain's
Market Structure Classification and Index of CR4.
- Import and Export of Leather Luggages & Handbags Products
In this section, the report includes the main source countries / regions of
imported leather luggages & handbags products for China and their market
shares, the domestic destinations of imported leather luggages & handbags
products in China and shares for these destinations, major export destinations
(countries or regions) for Chinese produced leather luggages & handbags
products and shares of these destinations, major origins of the exported
leather luggages & handbags products and their shares.
- Leather Luggages & Handbags Industry Standards in China
The report lists relevant national standards and/or industrial standards
concerning leather luggages & handbags products generally accepted in the
leather luggages & handbags industry in China, including standard names
both in Chinese and English as well as their unified code numbers.
- Major Leather Luggages & Handbags Importers in China
The report lists 10 major importers for leather luggages & handbags products
in China and provides their contact information such as company name,
address, website, telephone number and fax number.
- Summary on Key Statistics of the Leather Luggages & Handbags
Industry in China
Based on the concise analysis on the sales revenue, production volume,
number of enterprises, total profit, total loss, total assets, return on the asset
and profit margin as well as other key statistics, China Leather Luggages &
Handbags Market Report presents the current situation, the growth rate and
profitability of the leather luggages & handbags industry in China.

5. DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer")
provide this report with the greatest possible care. Nevertheless, Zeefer makes
no guarantee whatsoever regarding the accuracy, utility, or certainty of the
information in this report. Further, Zeefer disclaims any and all responsibility
for damages that may result from the use or non-use of the information in this
report.
The information in this report may be incomplete and/or may differ in
expression from other information in elsewhere by other means. The
information contained in this report may also be changed or removed without
prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1
CHAPTER 2 MARKET SIZE ...................................................................................3
2.1 ANALYSIS ON THE LEATHER LUGGAGES & HANDBAGS MARKET
SIZE ...........................................................................................................................3
2.2 ANALYSIS ON THE CHANGES IN LEATHER LUGGAGES &
HANDBAGS PRODUCTION VOLUME IN RECENT YEARS........................5
2.3 AN OVERVIEW ON CHINESE ECONOMY................................................6
CHAPTER 3 HOT SPOTS FOR LEATHER LUGGAGES & HANDBAGS
PRODUCTS ACROSS CHINA .............................................................................10
CHAPTER 4 INDUSTRY OVERVIEW................................................................12
4.1 A SUMMARY ON THE INDUSTRY............................................................12
4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........13
CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................16
5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................16
5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF LEATHER
LUGGAGES & HANDBAGS PRODUCTS........................................................18
5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE
IMPORTED LEATHER LUGGAGES & HANDBAGS PRODUCTS............18
5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE
CHINA ................................................................................................................20
5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................21
5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................23
CHAPTER 6 THE MARKET SHARE...................................................................25
6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES
REVENUE ..............................................................................................................25
6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE
FROM LEADING ENTERPRISES ...................................................................25
6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10
ENTERPRISES WITH INDUSTRY AVERAGE..............................................27
6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE
MARKET SHARE..................................................................................................29
6.2.1 ANALYSIS ON CONCENTRATION OF REGIONAL SALES
REVENUE ..........................................................................................................29
6.2.2 ANALYSIS ON THE CONCENTRATION OF REGIONAL
PRODUCTION VOLUME................................................................................30
6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND
IN RECENT YEARS..............................................................................................32
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6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN
TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN
ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............32
6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN
ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES
OF OTHER OWNERSHIP ................................................................................34
6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON
WITH ENTERPRISES OF OTHER OWNERSHIP .........................................36
6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS
AND RELEVANT VARIATIONS IN RECENT YEARS ..................................38
CHAPTER 7 TOP 10 ENTERPRISES ...................................................................40
7.1 XIANGXING (FUJIAN) LUGGAGE CO., LTD. .........................................40
7.2 GUANGZHOU PANYU SHIMEN HANDBAG CO., LTD. .....................40
7.3 JIANGSU MEIDIYANG LEATHER GOODS CO., LTD............................41
7.4 GOLDLION (CHINA) CO., LTD. .................................................................42
7.5 LIYANG JUNRONG TRAVEL PRODUCTS CO., LTD.............................42
7.6 QINGYUAN CHENGTIAN LEATHER PRODUCTS CO., LTD..............43
7.7 LITAI (QINGYUAN) LEATHER PRODUCTS CO., LTD. ........................44
7.8 GUANGDONG APPLES INDUSTRIAL CO., LTD. ..................................44
7.9 ZHAOQING DAWANG DONGLING LEATHER PRODUCTS CO., LTD.
..................................................................................................................................45
7.10 XIAMEN DATONG LEATHER PRODUCES CO., LTD. ........................46
CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................47
CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................48
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CHAPTER 3
HOT SPOTS FOR LEATHER
LUGGAGES & HANDBAGS
PRODUCTS ACROSS CHINA
Figure 5 Nationwide distribution map of leather luggages & handbags mfg. enterprises
above designated size across China
Heilongjiang
Jilin
<4
Inner Mongolia
<4 Liaoning
Xinjian 8
Hebei Beijing
6
72 Tianjin
Shanxi 6
Ningxia Shandong
Qinghai 142
Gansu Henan Jiangsu
Shaanxi 30 Anhui 198
Tibet Shanghai
Hubei 49 115
Sichuan 6 Zhejiang
<4 5 479
Chongqing Jiangxi
Hunan
24 Fujian
Guizhou 8
290
1-3 1
4-5 Yunnan Guangdong 4
Guangxi
585
6-9 6 6
10-89 10
90-379 90
Hainan
380+ <4 380
Guangdong, Zhejiang and Fujian are the major production bases for leather
luggages & handbags in China. From Jan. to Nov. 2010, enterprises engaged
in leather luggages & handbags production above designated size in the
Beijing Zeefer Consulting Ltd. 10
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6.3 MARKET POSITION OF FOREIGN
ENTERPRISES AND THE TREND IN RECENT
YEARS
6.3.1 CHANGES IN THE SHARES OF FOREIGN
ENTERPRISES IN TERMS OF THE NUMBERS AND THE
COMPARISON OF FOREIGN ENTERPRISES AND
ENTERPRISES OF OTHER OWNERSHIP
Figure 18 Changes in the percentage of numbers of foreign leather luggages & handbags
mfg. enterprises across China and the comparison of foreign enterprises and enterprises
of other ownership
2008 2009 2010
Percentage of foreign enterprises Changes in the percentage 2037
of
全国 1629 1986
in term s of the num ber of num bers of foreign-funded
oreign-funded 770 833 803
enterprises in 2010 enterprises
e of ownership 1234
8% 8% 8%
Private 713 1% 973 1% 1%
1064rivate
oreign-funded 770 833 803 nded
ctively-owned 19 1742% 39%13
47%
Others 39.42% 127 163 157
Private
60.58% 44% 49% 52%
oreign-funded 47% 42% 39%
ctively-owned 1% 1% 1%
49% 52%
Others 8% 44% 8% 8%
2008 2009 2010
Private Foreign-funded
Foreign-funded Others type of ow nership Collectively-ow ned Others
In 2010, among the 2,037 leather luggages & handbags mfg. enterprises above
designated size across China, 803 are foreign enterprises, accounting for about
a share of 39.42% of all. In terms of the number of enterprises, there were 30
Beijing Zeefer Consulting Ltd. 32
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