2. CHINA WATCH &
CLOCK MARKET
REPORT
Beijing Zeefer Consulting Ltd.
September 2011

3. INTRODUCTION
This report discusses the watch & clock market in China mainly from the
following sections.
- Size of Watch & Clock Market in China
Based on Zeefer's China Market Size Formula, by the analysis on China watch
& clock market size, industry sales revenue and domestic watch & clock
output in 2008 - 2010, this report presents a picture of the real development of
watch & clock market in China and changes in the overall market size.
- Hot Areas of China Watch & Clock Market
Based on the comparison and analysis on China's watch & clock production
and import in different provinces or cities, this report points out those hot
areas in China for watch & clock market deserve most attention.
- Top 10 Enterprises in China Watch & Clock Industry
Based on the comparison and analysis on top 10 leading enterprises in China
watch & clock industry in terms of sales revenue, market share and number of
employees, the report shows their positions in the watch & clock market in
China. Additionally, this report lists basic contact information of the top 10
leading enterprises.
- Market Share and Market Structure of China Watch & Clock Market
This report analyzes the watch & clock market share distribution in China by
segments based on enterprises nature (leading enterprises, foreign enterprises,
state-owned and private enterprises), imports of watch & clock product and
regional markets in China in terms of sale revenue, profitability, production
volume, number of enterprises and the value of imports... The report offers
data on the market shares of imported watch & clock products, foreign
enterprises and enterprises in other forms. It also offers a comparison of
profitability by forms of enterprise ownership, presents a picture of the
market share of leading enterprises and the distribution of major regional
markets in China. In addition, the report figures out the structure and

4. concentration ratio of the current watch & clock market in China by means of
Bain's Market Structure Classification and Index of CR4.
- Import and Export of Watch & Clock Products
In this section, the report includes the main source countries / regions of
imported watch & clock products for China and their market shares, the
domestic destinations of imported watch & clock products in China and
shares for these destinations, major export destinations (countries or regions)
for Chinese produced watch & clock products and shares of these destinations,
major origins of the exported watch & clock products and their shares.
- Watch & Clock Industry Standards in China
The report lists relevant national standards and/or industrial standards
concerning watch & clock products generally accepted in the watch & clock
industry in China, including standard names both in Chinese and English as
well as their unified code numbers.
- Major Watch & Clock Importers in China
The report lists 10 major importers for watch & clock products in China and
provides their contact information such as company name, address, website,
telephone number and fax number.
- Summary on Key Statistics of the Watch & Clock Industry in China
Based on the concise analysis on the sales revenue, production volume,
number of enterprises, total profit, total loss, total assets, return on the asset
and profit margin as well as other key statistics, China Watch & Clock Market
Report presents the current situation, the growth rate and profitability of the
watch & clock industry in China.

5. DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer")
provide this report with the greatest possible care. Nevertheless, Zeefer makes
no guarantee whatsoever regarding the accuracy, utility, or certainty of the
information in this report. Further, Zeefer disclaims any and all responsibility
for damages that may result from the use or non-use of the information in this
report.
The information in this report may be incomplete and/or may differ in
expression from other information in elsewhere by other means. The
information contained in this report may also be changed or removed without
prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1
CHAPTER 2 MARKET SIZE ...................................................................................3
2.1 ANALYSIS ON THE WATCH, CLOCK & TIMING INSTRUMENTS
MARKET SIZE.........................................................................................................3
2.2 PRODUCTION VOLUME OF MAJOR PRODUCTS IN RECENT YEARS
....................................................................................................................................5
2.3 AN OVERVIEW ON CHINESE ECONOMY................................................6
CHAPTER 3 HOT SPOTS FOR WATCH, CLOCK & TIMING
INSTRUMENTS PRODUCTS ACROSS CHINA .............................................10
CHAPTER 4 INDUSTRY OVERVIEW................................................................12
4.1 A SUMMARY ON THE INDUSTRY............................................................12
4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........13
CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................16
5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................16
5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF WATCH,
CLOCK & TIMING INSTRUMENTS PRODUCTS ..........................................18
5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE
IMPORTED WATCH, CLOCK & TIMING INSTRUMENTS PRODUCTS 18
5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE
CHINA ................................................................................................................20
5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................21
5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................22
CHAPTER 6 THE MARKET SHARE...................................................................24
6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES
REVENUE ..............................................................................................................24
6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE
FROM LEADING ENTERPRISES ...................................................................24
6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10
ENTERPRISES WITH INDUSTRY AVERAGE..............................................26
6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE
MARKET SHARE..................................................................................................28
6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND
IN RECENT YEARS..............................................................................................30
6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN
TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN
ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............30
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6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN
ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES
OF OTHER OWNERSHIP ................................................................................32
6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON
WITH ENTERPRISES OF OTHER OWNERSHIP .........................................34
6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS
AND RELEVANT VARIATIONS IN RECENT YEARS ..................................36
CHAPTER 7 TOP 10 ENTERPRISES ...................................................................38
7.1 FUJIAN WIDEPLUS PRECISION INSTRUMENTS CO., LTD. ...............38
7.2 YANTAI BOKANG WATCH CO., LTD. .....................................................38
7.3 LEDELI CLOCK (SHENZHEN) CO., LTD..................................................39
7.4 TIANJIN SEA-GULL WATCH GROUP CO., LTD. ...................................40
7.5 ZHONGSHAN CHEUNG KONG WATCH CRYSTAL CO., LTD..........40
7.6 ZHAOQING LIHENG PLASTIC HARDWARE ELECTRONICS
FACTORY ..............................................................................................................41
7.7 FOSHAN NANHAI SOUTH CHINA METAL GEM CRAFT CO., LTD.
..................................................................................................................................42
7.8 ZHONGSHAN JINYUAN PRECISION TECHNOLOGY CO., LTD.......42
7.9 PUTIAN HANJIANG DISTRICT XINDACHANG ELECTRONIC CO.,
LTD..........................................................................................................................43
7.10 TIANWANG ELECTRONIC (SHENZHEN) CO., LTD. .........................44
CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................45
CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................46
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CHAPTER 3
HOT SPOTS FOR WATCH,
CLOCK & TIMING
INSTRUMENTS PRODUCTS
ACROSS CHINA
Figure 5 Nationwide distribution map of watch, clock & timing instruments mfg.
enterprises above designated size across China
Heilongjiang
Jilin
Inner Mongolia
Liaoning
Xinjian 7
Hebei Beijing
<4
5 Tianjin
Shanxi 8
Ningxia Shandong
Qinghai 20
Gansu Henan Jiangsu
Shaanxi <4 Anhui 8
Tibet Shanghai
Hubei <4 11
Sichuan 4 Zhejiang
<4 6 55
Chongqing Jiangxi
Hunan
< 4 Fujian
Guizhou <4
<4 73
1-3 1
4-7 Yunnan Guangdong 4
Guangxi
200
8-79 <4 8
80+ 80
Hainan
<4
Guangdong, Fujian and Zhejiang are the major production bases for watch,
clock & timing instruments in China. From Jan. to Nov. 2010, enterprises
engaged in watch, clock & timing instruments production above designated
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6.3 MARKET POSITION OF FOREIGN
ENTERPRISES AND THE TREND IN RECENT
YEARS
6.3.1 CHANGES IN THE SHARES OF FOREIGN
ENTERPRISES IN TERMS OF THE NUMBERS AND THE
COMPARISON OF FOREIGN ENTERPRISES AND
ENTERPRISES OF OTHER OWNERSHIP
Figure 17 Changes in the percentage of numbers of foreign watch, clock & timing
instruments mfg. enterprises across China and the comparison of foreign enterprises and
enterprises of other ownership
2008 2009 2010
Percentage of foreign enterprises Changes413
in the percentage of
全国 406 413
in term s of the num ber of num bers of foreign-funded
oreign-funded 225 217 204
enterprises in 2010 enterprises
e of ownership 209
14% 14% 13% 204 nded
oreign-funded 225 217
3% 3% 3%
Private 113 128 143rivate
ctively-owned 13 28% 12
31%
12
35%
Others 55 56 54
50.61% 49.39%
oreign-funded 55% 53% 49%
Private 28% 31% 35%
ctively-owned 3% 55%
3%
53% 3%
49%
Others 14% 14% 13%
2008 2009 2010
Foreign-funded Private
Foreign-funded Others type of ow nership Collectively-ow ned Others
In 2010, among the 413 watch, clock & timing instruments mfg. enterprises
above designated size across China, 204 are foreign enterprises, accounting
for about a share of 49.39% of all. In terms of the number of enterprises, there
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