1. Nation Branding
Barcelona’s Case
So
Albert Llorens Albareda
Boston 17 April 2013 - Emerson College

2. What is Nation Branding?
3 main views
1 Absolutists Nation = Product
2 Moderates Adding Value
3 Royalists Holistic / Nature view

3. Who Brands a nation?
Government Corporations
Politics & Institutions
Citizens
#BostonStrong

4. ABC city competitiveness

5. About Barcelona Global
30 of the most
Independent important
Non – Profit business in
Private Barcelona

6. About Barcelona Global
International
Commitment Council
Influence
Power Business
230
members
“Let’s make it happen”
“Let’s make it happen”

7. Taking action

8. Thank you! Gràcies!
@Albertllor
@ albertllorens87@gmail.com
www.barcelonaglobal.com