There Are 4 Different Approaches To Online Reputation by which you repair n manage your internet reputation.

1. Call On: 1300 760 363
There Are 4 Different Approaches
To Online Reputation Management.
Which One Are You Following?

2. Call On: 1300 760 363
▪ Online reputation management is a strategy (or process) that a business
should resort to, when it needs to recover from a disaster, meaning, when a
negative review goes viral and affects the sales, or even worse, when
something from the past comes back to haunt. – This is what most of the
businesses think of ORM. But is it true? Is managing your reputation
online only about undoing the damage already done, or is there another
side to it? There is.

3. Call On: 1300 760 363
▪ Let’s take an example, and try to figure how different businesses may perceive it.
Customer: You guys serve amazing coffee. If only you had some
coffee table books as well. I mean, some people do like to read,
just saying!
Selective perception: The part where the customer talks of something negative
and/or gives a suggestion may be completely ignored.
Approach: A thank you note –We are glad to know that you like our coffee. Do come back!

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Ignorance is bliss: If you do not have a website, you don’t have to worry about
online reviews. Website reputation? Now, what’s that?
Approach: We hardly use the Internet. Which
site did you submit the review on?

5. AIDA: Taking advantage of the review(s) for:
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1. attracting more customers,
2. evoking their interest,
3. convincing them that they have a strong desire to come back, and
4. asking them to act upon this desire
Approach: Thank God, you pointed it out. We have arranged for 100+ coffee table books,
including some of the bestsellers, for YOU, and our other valuable customers. Hope, you
pay us a visit soon. And yes, did we tell you, we now also serve coleslaw sandwiches? They
taste best with latte. Do try them, when you are here!.

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Retaliation: Getting back at the customers; losing cool; making an attempt to prove
them wrong.
Approach: We think you are mistaken. We
don’t run a library here, do we? Why do you
expect to see books? We serve the best coffee
in town, and that should do!

7. Call On: 1300 760 363
▪ It’s interesting to note how some businesses turn a blind eye, while others conveniently
forget that Customer is very much the King, and has always been. But, the question is:
what should you do, when faced with a similar situation?
Should you retaliate, or should you look on the bright side, or would it better for you to simply
give up on the idea of internet reputation repair, because hey, you run a brick-and-mortar store?
▪ NO! Online reputation management should entail seeing an opportunity in adversity – if
the customer is not happy, try and find out why, and get there – in fact, give them another
reason to come back to you!

8. Website URL:
http://webcircle.com.au/
Contact: 1300 760 363
Email- ID:
sales@webcircle.com.au
Getting in touch