Recomendados
Recomendados
Más contenido relacionado
La actualidad más candente
La actualidad más candente (20)
Similar a Powerhouse Of Marketing Tools & Capabilities
Similar a Powerhouse Of Marketing Tools & Capabilities (20)
Powerhouse Of Marketing Tools & Capabilities
- 1. POWERHOUSE OF MARKETING TOOLS & CAPABILITIES
- 2. Shut Out Guess Work STRATEGY & ANALYTIC CONSULTING Strategic Services Marketing Mix and Investment Justification Programme Strategies Implementation Road Maps Communications Playbooks Identification of Requirements and Design (Marketing Process, Data, Technology, Organisational Arrangement) Analytic-focused Services Marketing Opportunity Assessment Purchase Analysis & Customer and Prospect Profiling Customer and Prospect Segmentation Predictive Modelling Marketing Measurement and Analysis DATABASE SOLUTIONS LOYALTY MARKETING INTEGRATED COMMUNICATIONS EMAIL & DIGITAL TECHNOLOGY SOLUTIONS PROGRAMME ANALYSIS PROGRAMME STRATEGY
- 3. Design The Perfect Fit Customer Marketing Database Solutions Prospect Marketing Database Solutions Agility™ – Customer Data Integration Tools & Technology Integration/ Extension Analytic Tools Business Intelligence Tools Multi-Channel Campaign Management Tools Loyalty Platform Digital Platform Acquisition System Bespoke Client Applications STRATEGY & ANALYTIC CONSULTING DATABASE SOLUTIONS LOYALTY MARKETING INTEGRATED COMMUNICATIONS EMAIL & DIGITAL TECHNOLOGY SOLUTIONS PROGRAMME ANALYSIS PROGRAMME STRATEGY
- 4. Blend Technology And Strategy Beautifully Loyalty Marketing Technology Database & Infrastructure Design and Development Enrollment , Programme and Transaction Data Management Points Management Award Fulfillment Account/Liability Management External Relationships Interface Tools & Technology Integration/ Extension Real-Time/Batch Integration Channel Interface (web site, call centre, IVR/VRU, email, print) Campaign Management Tools Business Intelligence Tools Loyalty-Specific Datamart & Reporting Strategy & Analytic Consulting ProgrammeOptimisation Design and Road Map Members Engagement and Communications STRATEGY & ANALYTIC CONSULTING DATABASE SOLUTIONS LOYALTY MARKETING INTEGRATED COMMUNICATIONS EMAIL & DIGITAL TECHNOLOGY SOLUTIONS PROGRAMME ANALYSIS PROGRAMME STRATEGY
- 5. Embrace Marketing Complexity with Ease DMP (Distributed Marketing Platform) Centralised Marketing Communications & Campaign Development Management Solution Central Management of Access and Business Rules User-Specific Asset Management Marketing Collateral and List Databases Dynamic Content Assembly Local Campaign Development & Management Multi-Channel Marketing Communications Interface Cross-Channel Reporting & Measurement SONAR One-Stop Console to Create and Deliver a Single Message Fitting Different Channel-Specific Formats Dynamic Business Rules Engine Repository of Graphical & Textual Marketing Assets Real-Time Data & Multi-Channel Messaging Enabled STRATEGY & ANALYTIC CONSULTING DATABASE SOLUTIONS LOYALTY MARKETING INTEGRATED COMMUNICATIONS EMAIL & DIGITAL TECHNOLOGY SOLUTIONS PROGRAMME ANALYSIS PROGRAMME STRATEGY
- 6. Global Leader In Email Marketing Technology Solutions Email Platform Capabilities Campaign Preview & Mailbox Monitor Dynamic Content Content Management Automation Technology and Web Analytics Integration Global Management and Support Reporting Data Hygiene and Email List Filtering Deliverability Social Media Mobile Media Real-Time Messaging Surveys STRATEGY & ANALYTIC CONSULTING DATABASE SOLUTIONS LOYALTY MARKETING INTEGRATED COMMUNICATIONS EMAIL & DIGITAL TECHNOLOGY SOLUTIONS PROGRAMME ANALYSIS PROGRAMME STRATEGY
- 7. Trouble Boosting ROI? Programme Analysis Abandoned Cart Analysis Deliverability Analysis Email Programme Audits EASE Analysis (Email Activity Analysis) Multivariate Testing A/B Split Testing STRATEGY & ANALYTIC CONSULTING DATABASE SOLUTIONS LOYALTY MARKETING INTEGRATED COMMUNICATIONS EMAIL & DIGITAL TECHNOLOGY SOLUTIONS PROGRAMME ANALYSIS PROGRAMME STRATEGY
- 8. Smarter and Deeper Engagement? Not A Problem. Programme Strategy Welcome Programmes WinbackProgrammes Loyalty Programmes Conversion Programmes Landing Pages and Micro Sites etc STRATEGY & ANALYTIC CONSULTING DATABASE SOLUTIONS LOYALTY MARKETING INTEGRATED COMMUNICATIONS EMAIL & DIGITAL TECHNOLOGY SOLUTIONS PROGRAMME ANALYSIS PROGRAMME STRATEGY
- 9. Start the Customer Experience Call +61 2 9271 5454 Email aboyall@epsilon.com Visit www.epsilon.com/apac
Notas del editor
- In order to be successful in marketing today, you have to truly understand and anticipate your customer needs and behavior. Having the right customer data will point you in the right direction, but without insight and expertise, you won’t get very far.You must be able to identify, understand and act upon those moments of opportunity with precision and efficiency. And that’s what our Strategic and Analytic Consulting group does best.
- We had 14 Marketing Databases Launched in 2009 and 23 in 2010. There are now circa 150 Marketing Databases Under our Management. From large marketing solutions with almost 1 billion records to smaller solutions with complex, real-time data integration requirements, Epsilon Marketing Technology flawlessly implements and operates these systems for our clients. We combine our database expertise with cross-channel, real-time contact strategies, to develop and host the most robust multi-channel database marketing solutions in the industry.Agility – In today’s world, businesses must measure their marketing initiatives against consumers’ ever-increasing expectations. And what consumers expect is for you to instantly recognize them and recall every interaction they’ve ever had with your brand. In order to do that, you need a data quality and integration strategy that can meet or exceed customer demands. You need Agility™.Agility™ is Epsilon’s proprietary Customer Data Integration (CDI) solution. This solution provides you a current, accurate and complete view of your customer across marketing channels to enhance strategies and increase return on investment. Agility is an easy-to-use, real time solution that ensures marketing data is viable and accurate and can effectively generate strong returns across all marketing programs. Agility solution combines traditional hygiene components and works in conjunction with Epsilon’s broader multichannel solution set creates a real time environment for the management of data, allowing synchronization of the cadence of email, print mail.
- Epsilon’s Loyalty Solutions team is the global leader in helping companies build deeper customer relationships. Our full-service solution utilizes best-of-breed technologies to support all aspects of loyalty marketing – and we customize our solutions to your needs for market flexibility, scalability and measurability.
- Marketers compete in an marketplace that’s changed more in the last 5 years than the previous 50 years. Media proliferation has made it ineffective to market using a single channel or even a combination of loosely related channels.Marketing has become more science than art – there are more interaction points generating more data than marketers know what to do with:- Consumers can move seamlessly between identifiable and anonymous behavior across physical and digital channels in their path to purchase;Time compression is putting pressure on marketing planning, interaction management, and measurementDMP and Sonar were developed specifically to help marketers managing the mounting complexity in marketing, and creating meaningful dialogues that appear seamless across all marketing channels.DMP Distributed Marketing Platform (often known as Grand Central internally) is an Epsilon proprietary Multi-Channel Campaign Management Tool. Grand Central is a Real-time Consumer Data Management product, as well provides Data Model and Data Management Services. Through Grand Central, corporate marketing can support local marketing, field sales and partners to create, store, localise, manage, distribute and measure marketing communications across all marketing channels.Sonar – is a customer experience enabler. This dynamic customer communications solution that delivers dynamic, targeted and real-time messages on multiple consumer interfaces, creating an integrated and personalised experience for each individual customer.
- (Business Stats: In 2010 we had 44 New Email Client Systems came on board, and conducted 550 Ad Hoc Digital Solution Projects.)As part of a larger customer experience marketing strategy, email marketing is increasingly becoming more complex. Despite ongoing changes across various industry segments, the tactic remains one of the most effective digital marketing mechanisms to engage customers in real-time. It has become an essential communications tool for marketers to connect with customers faster than any other vehicle. In addition to email, the changing landscape is prompting marketers to consider deploying social media and mobile media strategies. As such, marketers are increasingly changing their approach to focus more on customer relationships and to build loyalty. But to achieve an optimal and relevant customer experience, marketers need insight, strategy, segmentation, compelling creative and data integration. That’s where Epsilon can help. Why should you consider Epsilon? As a global company, we operate across four continents and employ more than 2,700 associates worldwide. We are the world’s largest global permission-based email provider that we deliver over 40 billion permission-based emails annually. We specialize in handling highly complex, technical and integrated projects. And with our world-class deliverability team, ensuring your emails reach your intended recipients.There’s no project too large or too small. Epsilon has the knack to get the job done right the first time. Learn how you can boost your email clicks and resonate with customers using Dynamic Content. See how Epsilon can help you use the right tools to preview emails and test delivery before deploying your next email campaign. Understand the importance of automation in triggered messaging and how Epsilon can support your various campaign needs. From Automation to Reporting, we help clients achieve their email marketing goals like no other and ensure messages are sent to the right recipients, at the right time. See how Epsilon’s top-notch capabilities can help clients realize higher Deliverability rates than industry standards. Learn whether the worlds of Social Media and Mobile Media are right for your brand and how you can be part of the growing momentum. Understand the power of Real-Time Messaging and how it can assist you with trigger-based messages based on real life customer activity. These are just a few of the many examples of what Epsilon can do for you.
- As your company places greater emphasis on email marketing and ROI, predicting consumer behavior has become more important than ever. We offer a range of program strategy services to help you understand your customers, their activity and how to translate that insight into actionable email results. We have the tools to help you get your program off on the right foot with a Welcome Program, or energize an existing program with Winback Programs. Retailers looking to retain long term customers can take advantage of our Loyalty Programs. Need help invigorating Landing Pages and Micro Sites or decision how to run a Conversion Program? Not a problem. Let Epsilon show you some of the magic behind its success.