Platoon is a network of creatives based in Berlin and Seoul that aims to promote collaboration and counter-culture. The document outlines Alessandra Busignani's work developing communication strategies and digital content for Platoon between 2013-2014. This included analyzing their 23 online channels, developing a new strategy to centralize content and better engage customers.

1. Disclaimer / Copyright
Unless otherwise indicated, all materials on these pages are copyrighted. No part of
these pages, either text or images may be used for any purpose other than personal
use, unless explicit authorization by Alessandra Busignani. Therefore, reproduction,
modification, storage in a retrieval system or retransmission, in any form or by any
means, electronic, mechanical, or otherwise, for reasons other than personal use, is
strictly prohibited without prior written permission.
Copyright © 2008-2014
Alessandra Busignani
All rights reserved

2. 06.2012 – 10.2012 "
IUAV Venice – Italy "
1st year MA Dissertation"
BERLIN "
THE STARTUP CITY:"
BUSINESS AND CREATIVTY"
On my own initiative, qualitative and quantitative researches have been assembled "
in a self-made Documentary about young creatives and the startup environment in Berlin. "
It contains interviews with founders of Readmill, Changers, Waymate, Goodbeans, "
Soundcloud, Berlin Geekettes, serial entrepreneurs and investors, creatives ad artists "
who talk about energy and lateral thinking which lives in an entrepreneur."
Both bright and darker sides of the scene have been expressed and deeply analyzed."

4. 08.2013 – 09.2013 "
Platoon Cultural Development – Berlin "
Re:make up-cycling Festival"
"
I was responsible for Communication, PR and Marketing "
for the 5 days festival “Re:make” in which 80 artists, partners "
and organizations were involved during more than 50 events."

8. 04.2013 – 09.2013 "
IUAV Venice – Italy "
Final MA Thesis"
Summa Cum Laude"
Within a team of five weʼve identified, through market researches, "
the business opportunity and developed a tech business inclusive"
of idea and concept - using service design, agile methods and "
business model canvas - UX design, integrated marketing "
campaign, budgeting and entry-into-market-protocol "
for the related App. "

9. Wireframes and Mock ups

11. 06.2013 – 12.2013 " "
Platoon Cultural Development – Berlin"
Advertisement and communication agency "
I was responsible for Content Management and Creation"
for Platoon.org: Reports and Interviews related to artists "
– part of Platoonʼs Network – were written "
in a form of Magazine."

13. 06.2013 – 12.2013 " "
Platoon Cultural Development – Berlin"
Advertisement and communication agency "
Through the analysis of PLATOONʼs Channels via Google Analytics, using SEO and SEM practices,
"Iʼve developed a Communication Strategy and Plan to optimize their web usage for 2014. "

14. PLATOONʼs COMMUNICATION "
DURING THE LAST 14 YEARS 23 CHANNELS HAVE BEEN OWNED "
"AND USED BY PLATOON: "
BEFORE"
"
"
TWITTER"
Dates/Events!
"
on KUNSTHALLE"
TEXT/PICS/VIDEO"
"
"
"
" FLICKR"
Dates/Events!
" on KUNSTHALLE"
PICTURES"
"
SOUNDCLOUD"
"
Dates/Events!
"
on KUNSTHALLE"
SOUND"
"
"
PLATOON KUNSTHALLE "
Dates/Events!
on KUNSTHALLE"
CALENDAR PROMOTION"
FB KUNSTHALLE/SEOUL"
Dates/Events!
on KUNSTHALLE"
PICTURES (ALBUM)"
And VIDEO"
NEWSLETTER"
Dates/Events!
on KUNSTHALLE"
PICTURE + TEXT"
"
PLATOON.ORG"
Q&A/INTERVIEW"
Reports and Interviews!
Platoon Network !
TEXT"
VIMEO"
Portrait and statements!
Platoon Network !
VIDEO"
PLATOON KUNSTHALLE"
Log.in session "
Platoon Network !
on KUNSTHALLE"
CALENDAR PROMOTION"
"
FB PLATOON"
Magazine global activities !
Platoon Network !
PICTURES + SHORT TEXT"

15. STRENGHTS
INSIGHTS
AND
TRUST
FROM
ARTISTS/CREATIVES
BE
RECOGNISED
AS
THE
SUB-­‐URBAN
HUB
OF
BERLIN
/
SEOUL
WEAKNESS
NO
CLEAR
ADVANTAGE
IN
PEOPLES
MIND
VAGUE
AND
UNPUNCTUAL
LACK
OF
CONTENTS
CONSISTENCY
SUPERFICIAL
ENGAGEMENT
LACK
OF
CREDIBILITY
OPPORTUNITIES
TREATS

16. AFTER
PLATOON
IS
THE
NETWORK
OF
CREATIVES.
WE
BELIEVE
COUNTERCULTURE
AND
COLLABORATION
ARE
MANDATORY
TO
CHANGE
THE
WORLD
WE
LIVE
IN.
OUR
MISSION
IS
TO
BRAKE
RULES,
IMPROVISE,
MIX,
DISCUSS
AND
MOVE
FURTHER.
HERE,
YOU
ARE
WELCOME
TO
BE
YOURSELF.

17. CUSTOMER JOURNEY AND TOUCH POINTS!
NEWSLETTER"
Portraits of the week!
Global news!
Dates on KUNSTHALLE"
Topic of the week!
TWITTER"
Special news on her !
performance!
New team partners!
PICTURE + TEXT"
"
FB KUNSTHALLE/SEOUL"
PROFILE + TOPIC"
Who is she!
What/who she needs!
What is she doing/skills!
PICTURES (ALBUM)"
VIMEO"
FEAUTURE MEMBER "
PROJECT"
TEXT/PICS/VIDEO"
"
FLICKR"
Her visuals!
outcome performance"
@ PLATOON"
PICTURES"
Portrait and statements!
VIDEO"
RELEVANT !
CONTENT!
AND CLEAR!
ADVANTAGES:!
!
THE CREATIVES!
ARE NOW !
AT THE CENTRE!
PLATOON.ORG"
Q&A/INTERVIEW"
Personal questions on !
past/present/future Projects!
TEXT"
SOUNDCLOUD"
Her sound or!
Performance recorded !
@ PLATOON"
SOUND"
FB PLATOON"
PLATOON KUNSTHALLE "
Her performance /!
art showcase @ PLATOON"
CALENDAR PROMOTION"
What she has done !
on global grounds!
PICTURES + SHORT TEXT"

18. 10.2013 – 11.2013"
Concept and Web Page"
(Conceptual Work)"
"
A Vinyl market where "
private sellers, record "
labels and record stores"
create an off-line "
community of "
like-minded people with "
focus on underground "
music. Plus lectures, "
documentaries and "
programs for kids are "
developed and offered. "
"

19. Shape
and
design of
a Vinyl >>"
Shape and design "
of Headphones"
Shape and design "
of a Record Cover"

20. 11.2013"
Nuove idee, nuove imprese 2013 – San Marino, Italy "
Research and Presentation"
The Startup Global Boom:
Berlin the European Model,
San Marino the Micro Hub.
"
I was invited at the Innovation Forum “Nuove idee, nuove imprese” 2013 in San
Marino to present my researches on the global development of Startup Hubs with a
focus on the Berlin Model. The concept, strategy and promotion plan for the related
international micro hub of San Marino was done by my own initiative. This has been
highly appreciated from a political, social, economic and educational perspective. It is
now in practical development."

21. Berlin: the city of opportunities,
where ideas become reality.!
San Marino: the land of freedom,
where ideas take form.!
A scalable model which consolidate "
in a form of a Campus where "
team of high class talents from around the globe "
work together with mentors and industry experts, "
big companies and investors, towards "
the creation – in beta test labs – of practical solutions "
to be presented and developed on external markets. "

22. Alessandra Busignani!
"
Conceptor and Digital Strategist, "
Marketer and PR Professional."
"
Master of Arts with Honours"
in Communication, "
Management and New Media"
"
Specialization: Entrepreneurship"
"
Born: 04/02/1984"
"
Reichenberger Strasse, 35"
D-10999 Berlin"
"
Mobile 0049 151-681 208 86"
"
alessandra.busignani@googlemail.com"