1. With SmartRM you control who uses your
files and how
Aleksandar Smiljanić

2. Your super secret document
It’s yours, right?

3. Yeah right!
.... until you ...

4. ... click that SEND button

5. ... and your friend just doesn’t
understand the meaning of
CONFIDENTIAL

6. If you ever thought
“It would be a mess if Bob read
this document”
you should have used SmartRM

7. What can SmartRM do for you?
With SmartRM you control who uses your files
Note - You can invite new people to SmartRM as well

8. What can SmartRM do for you?
… and how

9. With SmartRM the SECURITY
travels WITH the INFORMATION

10. Business Related Stuff

11. Bringing DRM to the masses
Size Market
Proprietary, non $1B 2009
interoperable $2B 2013 Top
solutions (18% CAGR)
Frost & Sullivan, 2007
SME
Huge untapped SOHO
docTrackr
market
Consumers

12. How are we different?
Lower the entry barrier for DRM
Bring the infrastructure to the cloud
The system must be in the sweet spot where it’s EASY to
Sign up
No upfront cost
Share Use
No upfront complexity
Invite

13. Business Model
Freemium with monthly subscription
Free
software download
license services
self service enrollment
up to 5 docs/month protection
$20 / month subscription if you want to
protect more than 5 docs / month

14. How do we get to customers?
a.k.a. marketing
The product is intrinsically viral
If I’m protecting a document, it’s because I want to share it with
someone
Invitations/referrals are the main growth
driver (+ SEM/SEO)
Initial users/customers
SEM/SEO
Knocking doors
Vertical niches (i.e. law firms)
Cloud storage
Proprietary formats/tools (manufacturing CAD/CAM)

15. Wrapping it up
Keywords: UBIQUITY & STEALTH
We are not there yet, but when we get there, you won't
even notice it 

16. Thank you!
Keep on sharing – do it the Smart way
You can preview a BETA at
www.smartrm.com
Aleksandar Smiljanić
@smartrm
founders@smartrm.com