2. Everyday, thousands of patients arrive at Emergency Room facilities all
across the U.S. without any form of personal identification …other than
that which might reside on their smartphone.
One of the first things a medical professional will do is attempt to
identify you and contact family members. If your smartphone is
“locked,” there is no way for your first responders to identify you, make
family contact, or learn anything about your health history. Information
as basic as whether or not you are allergic to penicillin or have a
pacemaker is impossible for them to ascertain.
In an emergency, Alert.MD allows medical professionals to
have access to your contacts and medical information
directly from your locked mobile device.

3. Did You Know?
It takes an average of 6 hours to notify next of kin that
their family member is in the hospital. (IOM,2011)
There are between 50-100k deaths due to medical errors
per year (Society of Actuaries, 2000)
Medication errors cost insurers and health care providers in the
nation up to $77 billion each year. (IOM, 2006)

4. Step One: The Solution
Sign up for free via our website or
application. Input your emergency Step Three:
contacts and medical information such In the event of an emergency an
as allergies medication, medical approved medical provider will
conditions, and insurance. enter that number into our
Step Two: website and have access to your
Alert.MD then provides you with emergency contacts and medical
a unique ID number that you information instantly.
place on your screensaver of
your mobile device.

5. Applications Screenshots

6. Provider Web View of a Member Profile

7. Our Customer
Patients Medical Professionals Payers
Our primary target market is Medical providers need to increase Ultimately the biggest financial
any person with a smart phone productivity, reduce costs and better engage beneficiary of Alert.MD will be
in the U.S., or an estimated 137 patients in 2013 and beyond. Alert.MD the payers, because Alert.MD
million people in 2013. We are provides a convenient, easy to use life saving lowers the total cost of health
all patients and any person with platform that providers will want to use to care. Alert.MD eliminates
a Smartphone is a prospective reduce frustrations and streamline their waste and inefficiency, reduces
subscriber. trauma response. medical mistakes and errors,
and promotes wellness and
the timely sharing of patient
health information.

8. The Market Size
Top Down Stats
• Mobile Healthcare and medical App
downloads will reach 44 million in 2012,
Rising to 142 Million in 2016
(Juniper 2012)
• 84% of doctors use tablets – 74% iPad,
10% other (MobiHealthNews, April 2012)
• The number of hospitals using health
information technology has more than
doubled in the last two years (HHS, 2012)
• McKinsey projects opportunities in global
mHealth to be $60 billion

9. How We Make Money
Direct Sales Collaboration
Hospitals
Physicians Practices
Subscriptions Ambulance Companies
Fire Departments Insurance
Paramedics
EHR vendors Companies
Health Information
Exchange Nonprofit
Organization
Data Analytics
Clinical Trials

10. What Have We Accomplished?
• We have a working web site with database backend.
• We have released our first mobile app for the iPhone
Milestones • Currently patent pending in the U.S.
Reached • Featured in a recent article published by Smart Phone Health
Care titled “Five Essential Apps for Medical Emergencies”
Up and • Near Field Communication
Coming • EMR Integration
• Patient Engagement Features
Features

11. The Alert.MD Team
Crystal Ice Dale Taylor M.D. Steven Spencer Turner Dean Jeffrey Ice
Chief Executive Chief Medical Chief Technology VP of Business Technology
Officer Officer Officer Development & Advisor
Strategy

12. Contact Info
Crystal Ice, CEO
Crystal@alert.md
www.alert.md