AVALINE Holding was established in 2004 and since then it is globally known for its focus in both high performance and rapid growth. From the very beginning, AVALINE Holding has been committed towards the continuous development and improvement. With offices across the MENA region, AVALINE Holding embraces diversified business interests worldwide in industries ranging from General Trading, Transport, Logistics, Telecommunication, Financial Services, and many other developing sectors.

1. COMPANYPROFILE

2. © 2013 Copyright AVALINE Holding Corporation
Statement of Confidentiality & Non-Disclosure
This document contains proprietary and confidential information. All data submitted to The Second
Partyis provided in reliance upon its consent not to use or disclose any information contained herein
except in the context of its business dealings with AVALINE Holding Corporation. The recipient of this
document agrees to inform its present and future employees and partners who view or have access to
the document's content of its confidential nature. The recipient agrees to instruct each employee that
they must not disclose any information concerning this document to others except to the extent those
matters are generally known to, and are available for use by, the public. The recipient also agrees not to
duplicate or distribute or permit others to duplicate or distribute any material contained herein without
AVALINE HoldingCorporationexpress written consent.

3. © 2013 Copyright AVALINE Holding Corporation
AVALINE Holding - Overview
AVALINE Holding was established in 2004 and since then it is globally known for its focus in both high
performance and rapid growth. From the very beginning, AVALINE Holding has been committed towards
the continuous development and improvement. With offices across the MENA region, AVALINE Holding
embraces diversified business interests worldwide in industries ranging from General Trading, Transport,
Logistics, Telecommunication, Financial Services, and many other developing sectors.
The groupkeeps on adding value to its businesses by providing dynamic leadership and assistance in
project development, operation management, and investments, as well as in formulation and
implementation of corporate strategies and philosophies.
AVALINE Holding - Chairman’s Message
Welcome and thank you for your interest in AVALINE Holding.
Our group is focused on delivering competent solutions through our broad array of diversified
businesses. Our companies have been delivering outstanding results over the years in the UAE and in
the other countries across the Middle East and North Africa. Our capabilities are acknowledged with
significant gratitude from our international partners and associates.
We are building on our history of success by working to enhance the value we provide to our partners.
AVALINE Holding is experiencing continuous growth and it will be diversifying its resources and projects
in dedicated and progressive endeavors.
At AVALINE Holding, we embrace innovation and promote creative ways to approach challenges. This
allows us to pass nothing but benefits to our employees and customers - this is our definition of Success.
Kind regards,
Alex G. Tannous
Chairman
AVALINE Holding
AVALINE Holding - Mission, Vision & Philosophy
Mission:To provide the best and professional services.
Vision:To build solid and sustainable businesses.
Philosophy: Together we can achieve.

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AVALINE Holding - Sectors
General Trading
Nowadays the world of trading is changing rapidly. Today what matters the most is expansion and
international presence. Over the years AVALINE Holding invested in diversified trading areas. Our
philosophy is to build strong and profitable relationship for both parties in the long run, though
facilitating the procurement process based on a single supplier to allow our customers to focus on their
core business.
We offer range of products and services designed and procured with the sole aim of achieving 100%
customer satisfaction. That's one reason we are now known as the one stop shop for our esteemed
clients. Our large number of suppliers enables us to quickly source commodities and products. For
quality products and competitive prices, we deal only with well trusted and reputed partners. From
electronics to automotive, construction materials and many more, AVALINE Holding has always targeted
potential markets and it is constantly looking for new opportunities for trade and investments.
Food & Beverage
AVALINE Holding got its success in the Food & Beverage business in the GCC region due to high quality
standards and reliable delivery schedules. We are constantly expanding our product line, distribution
network and geographical territories in order to meet the market demand. One of our companies is
strategically located in Jebel Ali Free Zone (JAFZA), Dubai to take advantage of the seaboard's
infrastructure and on the spot presence among many international companies.
Our operations include the distribution of various imported products (ranging from lifestyle drinks to
convenience food items) to the food service and retail markets; distribution through supermarkets and
convenience stores as well as full service catering.
Ava Lin Trading
Ava Lin Trading FZE, located in Jebel Ali Free Zone, Dubai (UAE) is an integral part of AVALINE Holding.
Ava Lin Trading is a recognized leader in sales, marketing and distribution of food and beverages in the
MENA region, furthermore we have built up a reputation for trading with the ability to deliver our
products on time and with the highest quality. We are constantly expanding our product line,
distribution network and geographical territories in order to meet the market demand.
Avalana brand is our flagship and encompasses fine selection of gourmet foods and beverages ranging
from various flavors of jam and marmalade, oil-preserved and canned foods, pastes and sauces including
tomato paste, pure, ketchup, mayonnaise, pepper puree, spaghetti and pizza sauce, as well as liquids
such as rose water, blossom water and vinegar. All of our products have exactly the same requirements -
to offer the highest value and quality ingredients: wholesome, delicious and full of life.

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Ava Lin Trading is also an exclusive GCC agent of Superman TM Energy Drink. The manufacturing of
Superman TM Energy Drink takes place in a state-of-the-art facility in Europe and all of the ingredients
used in our stock formulas have been assessed for both safety and quality.
Our Vision in Ava Lin Trading is to become the most trusted provider in FMCG segment, providing
superior taste, value, diversity and unique packaging of our products. We see ourselves as a liaison to
reputable sources of quality products that meet our consumer’s requirements.
Ava Lin Trading clientele includes, catering companies, hotels, restaurants, food chains, bakeries,
hospitals, as well as popular retails chains and airlines. We offer customized solutions suited to the
individual needs and thereby provide high satisfaction to our clients. We believe that our clients
deserve best possible service; therefore we are dedicated to excellence which is reflected in high quality
standards that we set, meet and surpass.
Through continuous delivery of the highest level of products and service, we have developed strong,
long term relationships with our valued clients and partners. Geographically our main focus remains on
the Middle East and North Africa countries.
Transport and Logistics
As a result of long existence and professional experience in the trading business, AVALINE Holding has
expanded its area of interest and initiated its own logistics business. We focus on learning customers’
exact objectives with regards to their internal and external requirements and therefore providing high
quality services.
Our subsidiary company is taking care of the transportation by all channels of sea, land and sky.
Furthermore it is supporting warehousing, packaging, inspections and compliance processes as well as
clearances internationally and in coordination with many different import/export companies. All our
divisions have a 'can do' attitude originated from years of experience and we take pride in our
achievements.
Healthcare
AVALINE Holdingis committed to provide professional and reliable expertise to hospitals and healthcare
institutions across Middle East and Africa. The group is devoted to develop turn key projects in the
healthcare industry from concept design to operation and management. Moreover, the group is
professionally affiliated with a number of local and international organizations that provide professional
health management support.
Thinking regionally, we seek to support innovative healthcare providers that can address the burgeoning
unmet demand for quality care, whether in partnership or management consultancy. Demand for
reliable quality care is accelerating worldwide and AVALINE Holding investment strategists seek ways to
support best-in-class solutions in Middle East and Africa.

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Telecommunication
Telecom is the fifth largest and fastest growing industry in the world. In present times it is playing a vital
role in the world's economy. AVALINE Holding is an international telecommunication systems vendor
operating in the Middle East and Africa. The Company employs highly-skilled professionals creating the
new environment needed to address the constantly changing and evolving telecommunication scene.
AVALINE Holdingprovides through its subsidiary unified communications, contact centers, data solutions
and related services directly and through its channel partners to leading businesses and organizations
around the world. Enterprises of all sizes depend on our state of art telecommunication solutions that
improves efficiency and customer service. Dedication to R&D and commitment to technology innovation
is at the foundation of the Company's business strategy.
Education and Training Consultancy
We are long into providing customized corporate Training solutions that successfully transforms people
and organizations. Guided by a resolute commitment to quality, ethics, teamwork and a service culture,
AVALINE Holding is equipped to pitch the level of support by way of HR interventions, as per the
requirement of the client. Our training solutions create a high performance environment, boost
productivity and performance and of course helps improving the bottom line. Our educational services
are endorsed by globally recognized accrediting organizations in the sectors of project management &
quality conformance.
AVALINE Holding also offers consultancy services in the areas of:
Recruitment & Selection
Strategic, Performance & Crises Management
Online Education Solutions
Psychometric Assessments
As an objective third party, AVALINE Holding can assist an organization by playing a larger role. Post
training follow up and support from us would yield long term results.
Financial Services and Investments
Our division for financial services & investment stands for quality, sustainability and customer
satisfaction.
Extraordinary quality standards are components of all our financial consultancy solutions. In the past
years the financial market has been marked with tangled rage of dissatisfying offers, making it difficult
for the costumers to find the most suitable for their needs. Making the right choice indicates a huge
amount of specialized knowledge and future-oriented market-overview. AVALINE Holding Finance
provides all this by combining responsibility, expertise and professionalism.
AVALINE HoldingFinance's core competency lies in independent, specific and holistic financial
counseling. We provide the best possible advice and know-how to our clients as well as to our
consultants. Long-term collaborations with industry's reputed players enable us to provide an
interesting solution portfolio.

7. © 2013 Copyright AVALINE Holding Corporation
The primary principle of our company's philosophy is: independent, specific and holistic financial
consulting tailored to the client's specific needs.
Agriculture
Demand for agricultural commodities is rising rapidly as the world's population grows. Agriculture's
deep connections to the world economy, human societies and biodiversity make it one of the most
important frontiers for conservation around the globe.
AVALINE Holding is engaged in the research, development, production and sale of various types of
agricultural products in the MENA region. A team of nutritionists formulate our agricultural products in
line with the latest research and development, constantly updating our range so that there is a brand
which will exactly meet your requirements. We are proud of growing & supplying fresh agricultural
products to our customers the in best quality & price.
Energy Resources
AVALINE Holding is engaged in the research, development, production and sale of various types of
agricultural products in the MENA region. A team of nutritionists formulate our agricultural products in
line with the latest research and development, constantly updating our range so that there is a brand
which will exactly meet your requirements. We are proud of growing & supplying fresh agricultural
products to our customers the in best quality and price.
We are well recognized throughout the energy industry for our innovative and original solutions.
AVALINE Holdingbeliefs in the value of relationships and the sharing of risks and benefits, while up
keeping a positive working relationships. We offer the knowledge and experience necessary to
accomplish economic savings and associated benefits essential in this constantly changing industry.
AVALINE Star
AVALINE Star represents a group of companies carrying diversified business operations in fields of
Trading, Telecommunication, Education and Training Consultancy. AVALINE Star delivers Design and
Turnkey services and consultation to a wide variety of clientele across MENA region. We offer a broad
selection of specialized services including Interior Design, Furnishing, IT Communication and Support
Services. These services add up to our range of comprehensive turn-key Design and Build solutions.
We offer services to the following markets:
- Corporate End Users
- Retailers
- Residential End Users
- Property Developers/Building Owners
AVALINE Star offers global best practices solutions in relation to the designing and building of interiors,
managed through a project management framework that mitigates time frame and budget risk for our
clients. Our design services range from creative design, incorporating the latest in system furniture
through to custom made furniture. Our proven track record of delivering excellence to our enviable list

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of clients is the result of our operation through rigorously tested business model built around global
best practices.
AVALIE Star consists of: Interior Design, Landscaping, Furniture, Electro Mechanical (MEP), IT Solutions,
and Telecommunication.
Interior design
AVALINE Star provides Interior design, Consultancy Services and Turnkey Installations for varied type of
projects including corporate and housing sectors. We offer a wide and flexible range of modern
concepts and solutions.
We believe work environments grow organically from the culture of the client. Our focus is on
identifying and understanding that culture and translating it into pragmatic terms. We give strong
consideration to the economic and social forces that are transforming the way people work and live.
One of the traits behind our success is never to compromise on quality both in terms of products,pre
and after sale services. In this regard we keep our focus on craftsmanship right from the start till end to
ensure sophistication and elegance.
Being true to our brand of design, AVALINE Star aims to provide the best through the vision of our
clients. Professionalism and honesty is on top of our priorities. We believe in excellent client liason for
effective collaboration through good communication and engagement that will in turn build a strong
working relationship with our clients.
Electro Mechanical (MEP)
AVALINE Star's MEP division is one of the well-established contractors in the MENA in sector for
maintenance. Our activities including system design & total solution for control, protection &
distribution system.
We possess vast experiences of our carefully selected personnel that have the pleasure of a long
professional record national and overseas markets in the fields of Mechanical Systems, Design,
Installation, Maintenance and Repairing, etc.
AVALINE Star provides engineering and designs solutions for power, control and protection. We
specialize in installation testing and commissioning of electromechanical work of substation and power
station. We also do MEP infrastructure of new urban cities, hotels and industrial sector.
Our motto is to give a priority to customer satisfaction and preference to our suppliers. AVALINE Star
has laid down for itself quality guidelines in order to maintain its edge in a highly competitive market.
Landscaping
AVALINE Star success in landscaping sector is largely due to the fact that we are able to serve our clients
from the very beginning of a project through all phases of design, planning, construction and
maintenance to insure the design vision is achieved and sustained.We provide complete landscapes
solutions from start to finish, from designing to excavation to a completed landscape.

9. © 2013 Copyright AVALINE Holding Corporation
Our "water effects solutions" sets us apart from our competitors and become an excellent addition to
any house.
The philosophy we follow on every project is virtually identical. Design and construct ecologically
sensitive and functional outdoor living spaces.
Our broad range of services makes life easy by providing a single point of contact for our customer's
landscaping needs. We are able to ensure best value is delivered on projects whether working directly
with clients or through our contractors and architects. It is our goal to provide a unified and balanced
relationship between people and the environment while achieving the needs and desires of each entity.
IT Solutions
AVALINE Star provides diversified global software development and IT outsourcing services that gives
both offshore and onshore technological solutions to business enterprises around the region. Through
product and service excellence combined with outstanding value we have established ourselves as a
primary IT solutions provider.
We have proven expertise in encompassing low cost, but high quality and reliable software solutions
and services in areas like IT consulting, web development and business applications including e-
commerce, e-learning, finance and many other business systems.
Our strength lies in our management and outstanding model of project execution that makes it possible
for the timely delivery of the most complicated and advanced software and IT solutions to the clients.
Supported by a talented pool of experienced software engineers we offer dedicated service at all stages
of the project-right from the initial specification to the final delivery and maintenance, with a round the
clock support.
Furniture
Since its inception,AVALINE Star has supplied quality custom furniture for residential and corporate
sectors. We work with leading architects and designers worldwide.
Our innovative approach enables us to significantly increase the efficiency and remain competitive in
today's ever-changing marketplace. We have built an unequaled reputation for excellence. We are
widely known for our complex veneered and inlaid furniture, which spans a spectrum of periods and
styles.
We offer case goods, consisting of bedroom, dining room, and living room wood furniture; stationary
upholstery products, consisting of sofas, loveseats, sectionals, and chairs; motion upholstered furniture,
consisting of recliners and sleep sofas; occasional furniture, accent pieces, home entertainment centers,
and home office furniture, and decorative accessories and accent pieces.
AVALINE Star has developed a domestic and international customer base and sells its furniture mainly
through independent sales representatives to independent furniture stores, interior designers, and
smaller specialty retailers.

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References
www.avalineholding.com
https://www.facebook.com/Avaline.llc
www.linkedin.com/company/avaline-holding
www.youtube.com/user/avalineholding
https://twitter.com/Avalineholding