1. 188,000 finance professionals in 168 countries
Direct
Mail 2012
Media Pack
www.cimaglobal.com/commercial

2. DIRECT MAIL: MeDia Pack
clients
Direct Mail
oVerVieW CIMA can work with you to create direct mail campaigns for specific
segments of our membership, and can create lists that are designed to achieve the
best possible match between our members and your business requirements.
What are the benefits of using Direct Mail? Data anD targeting
CIMA will work with you to make sure that your direct mail We have made significant investments in the database systems that
campaign: maintain the quality of our membership information, and keep our
lists up to date – so we can offer rapid turnaround on your require-
n Is aimed at the right people, using detailed selection criteria ments, often providing a quote within 24 hours.
n Is cost effective by only selecting the right recipients
n Can be sent to home addresses to maximise impact of your mes- To help you target our audience effectively and efficiently you can
sage and avoiding clutter in the office profile our membership by using the following selection criteria:
n Uses the size and format of mailing you want n Geography
n Maximises response rates by including multiple means of reply n Qualification level
n Years of experience
n Job title
n Company size
rates n Industry sector
contact
hilton Young MAILshoTs (posTAL) - £275 pER 1,000 nAMEs
Commercial Account Director Direct mail count request — no charge
CIMA Media
T +44 (0)20 7775 5511
E: hilton.young@cimaglobal.com EMAIL - £425 pER 1,000 nAMEs
(setup fee of £200 per campaign will be applied)
alex baird
Account Manager * prices and availability are subject to change at any time by CIMA without notice.
CIMA Media
T +44 (0)20 7775 5550 CIMA’s e-Dm campaigns are impressive with an average
E: alex.baird@cimaglobal.com open rate of 28.5% and click through rates of 6%*
www.cimaglobal.com/commercial

3. DIRECT MAIL: MeDia Pack
ciMa locations
Purchase Decision-Making
of ciMa MeMbers
44%
seltit boJ
number of members: 26721 IT software
20648 34% Recruitment services
20041 33% IT hardware
19433 32% Banking services
noisiced esahcrup
gnikam
18219 30% payroll
18219 30% Training solutions
17004 28% Consultancy services
13968 23% Compensation and benefits 21%
12753 21% E-commerce solutions
12753 21% Business travel
12146 20% Company/fleet cars
ynapmoc fo ezis
l Locations of CIMA offices worldwide
*Source: CIMA internal campaign data
www.cimaglobal.com/commercial