Alex Guibord shares essential facts about mobile applications.

1. Mobile App Essentials
Media Strategist | Alex.Guibord@Gmail.com
Alex Guibord

2. Mobile Apps: Not All Phones
Created Equal
Apple
Android
≠ ≠
BlackBerry

3. Mobile Apps: Defined
Mobile app: a software application designed to run natively
on a mobile operating system for smartphones, tablet
computers and other portable devices
o There is no cross pollination in ‘native’ applications
o Applications assess several functions and information from
the handset including:
- GPS
- Address book for e-mail SMS
- Calendar
- Map
- Accelerometer
- Camera

4. App User Demographics
Source: Pew Internet

5. Where Does Mobile Marketing Fit?
PROS
o Allows deeper engagement with
brands
o Loyalty strategy can be implemented
o Offer consumers immediate access to
your brand
o Allow for continued communication
(e.g. push notifications)
CONS
o Needs to be installed
o Instalment strategy is essential
(click to download, SMS, social)
o Development team needed to
continuously update with new OS
o Submission and approval required
for distribution via app stores

6. App Business Models
o Free: Distributing apps—both basic and full
versions—free of charge
o Premium: The upgraded version of an app (with
advanced features) offered at a cost
o “Freemium”: Giving away a digital product or
service, but a premium is charged for advanced
features, functionality or virtual goods (e.g. lite vs. pro
versions)

7. Web Applications on Mobile
o Web applications are often referred to as ‘thin’ or
‘shallow’
o A thin application is software coded in a browser-
supported programming language (such as
JavaScript)
o Reliant on a common web browser to render the
application executable
o Many applications used today are not in fact
applications — but rather a combination of
native/open

8. @AlexGuibord