4. #UVASocial
Upping the Engagement
● Align with overall marketing strategy
● Understand your followers
○ Follow the Trends:
■ Google Alerts
■ Google Trends
■ Industry leaders
● Engage
● Less is more Example
10. #UVASocial
Pinterest
● Great for Google rankings
● Optimize boards and pins
○ Add a description to each board
○ Use keywords
○ Use the occasional hashtag
● A little secret about gaining
followers...
13. #UVASocial
Takeaways
● Add all social profile links to
Facebook and Google+
● Listen and share content your
followers would enjoy
● Always post a video or picture
● Use bit.ly for all shared links
● Know when to post
● Simplify posts (Example)
18. #UVASocial
About the presenter
Feel free to get in touch at alexandra.katzen@gmail.com or on social!
Alex (CLAS’ 12) is a freelance social media and public relations consultant. Previously, she served as
the Public Relations Manager for search engine marketing agency, Search Mojo, in Charlottesville.
Alex is a member of the Public Relations Society of America and holds certificates in AP Style and
Business Theory from the McIntire School. You can catch her tweeting, uploading photos to Pinterest,
or blogging at Cookie Dough Katzen.