What is conversion? Conversion to me means turning prospects into customers and customers into evangelists or raving fans. To turn a suspect into a prospect means to get an opt-in. This is when someone gives you their name and email address. Turning a prospect into a customer means they’re buying something from you. Then to turn them into a raving fan means they keep buying again and again, which raises their lifetime value. Boosting productivity with conversion involves three incredible and uniquely simple questions, which make good websites great.

1. WEBSITE CONVERSION
Conversion How do you boost your productivity with
means website conversion?
turning What is conversion? Conversion to me means turning prospects into
prospects customers and customers into evangelists or raving fans.
into To turn a suspect into a prospect means to get an opt-in. This is when
someone gives you their name and email address.
customers
and Turning a prospect into a customer means they’re buying something
from you. Then to turn them into a raving fan means they keep buying
customers again and again, which raises their lifetime value.
into
Boosting productivity with conversion involves three incredible and
evangelists uniquely simple questions, which make good websites great.
or raving
fans G Question #1: What do I want my first-time visitors to
do first?
That’s an important question. It’s not only what I want them to do, but
what I want them to do first. This is so I know the sequence of the
process they’re going through.
1
© 2010 Heritage House Publishing, Inc.

2. If you go to my blog squeeze page, which is AlexMandossianToday.com,
I want you to opt-in. That’s where my article traffic goes. That’s where
my Twitter traffic goes. That’s where my Facebook traffic and other
The first traffic, both offline and online, go so that I can build my list.
thing you So the first thing I want first-time visitors to do is to say yes to me by
want to get opting in.
a first-time
visitor to do G Question #2: What do I want my return visitors to do
first?
is to say yes
A return visitor typically will come to AlexMandossian.com, and
to you by
what I want them to do first is read a blog post.
opting in
I have fresh content each week. The blog posts are interesting.
They’re in the area of entrepreneurship.
By getting them to read the content, I’ll have them click around some
more and hopefully seduce them by having them live into other
content on the site.
This way they get to know, like and trust me.
They will understand and believe me, and hopefully, it’ll be the right
time so they will ultimately buy something from me.
2
© 2010 Heritage House Publishing, Inc.

3. G Question #3: How do I keep them coming back?
The simple answer is to have fresh content. If you have fresh content,
visitors will keep coming back because there’s always something new.
If you have
fresh On my blog and my Facebook fan page at ProductiveToday.com, I get
them to keep coming back, which means giving them something new to
content, keep consuming again and again.
visitors will
You really need to do these three things to increase your conversion.
keep coming
Now, conversion isn’t the only thing that’s important. It’s really about
back your value per visitor.
because
I have a special gift for you. If you go to VPVCalculator.com, what you
there’s will find is a spreadsheet that I helped develop years ago on how to get
always the VPV or value per visitor of your web traffic.
something For example, let’s say you have 100 people come to your website, and you
new have a $10 offer with a 5% conversion rate. That means that five out of
100 people say yes. Then we multiply the 5 sales times $10, the price of
your offer, which means that you made $50 from 100 visitors. That’s a
$.50 VPV — $50 divided by 100 visitors.
Now let’s say you have a $100 offer that you’re making available on your
website, and you have a 1% conversion rate. One percent is nowhere
near 5%, but it’s a $100 offer. And 1% conversion means one out of 100
3
© 2010 Heritage House Publishing, Inc.

4. people are saying yes to you. So you’re getting $100 out of 100 visitors.
That’s a $1 VPV, which is twice as much as $.50 even though the
conversion is lower with the second offer. It’s because your offer is more
You need to expensive and more valuable.
know your This is better for affiliate marketing, better for you, better for your
value per pocketbook and better for your bank account.
visitor on So focus on VPV. Remember, a great way to calculate that is to simply
your website go to the website VPVCalculator.com as a special gift for you. I hope you
make good use of it.
because a
higher “I wouldn’t give a fig for simplicity on this side of
complexity, But I would give my life for simplicity
conversion on the other side of complexity.”
rate is not - Oliver Wendell Holmes
necessarily That’s what the VPV calculator will do for you; it will give you
better than a simplicity on the far side of complexity. If you remember the three
questions to increase your conversion and value per visitor, you will get
more
more done and make more money faster, better and easier.
valuable
My name is Alex Mandossian, and I hope our paths cross often.
offer
4
© 2010 Heritage House Publishing, Inc.

5. EXPERTS ARE RAVING ABOUT ALEX
“I've interviewed many experts, but there's nobody better at the teleseminar format
than Alex Mandossian. He takes a typical seminar with some educational
information, turns it into a multi-dimensional experience.”
Martin Wales
“I’ve learned so much from Alex’s strategies and have applied those to my business.
Now I make a lot of money every month with teleseminars alone. So be sure to listen
to everything Alex says.”
Alexandria Brown
“I have never been more impressed by a marketing consultant in knowing what
needs to be done to reach precisely the clients… Our clients now really are clients
for life, through Alex’s principles.”
Joel Bauer
5
© 2010 Heritage House Publishing, Inc.