2. Generate Leads with Content Marketing • Generating leads is time consuming… • Generating leads can be expensive… • Generating leads is puzzling...
3. Blogging • 66% of B2B marketers blog • FIRST in social media space • Fast, Cheap, Easy to Master • Effective!
4. Social Media • 64% of B2B Marketers Use Social • Social in B2B is different than in B2C • B2B Marketers favor LinkedIn • Fast, effective, efficient
5. Case Studies • 64% of B2B Marketers use case studies • Customer success stories Build Trust • Trust Builds CREDIBILITY • Credibility leads to ENGAGEMENT
6. White Papers • 55% of B2B Marketers use white papers • Facts say white papers remain RELEVANT • B2B & white papers COMPLEMENT each other... • ... help explain COMPLEX products/services • Decision makers PREFER white papers
7. Press Releases • 51% of B2B Marketers use Press Releases • Old-school technique that WORKS • Short, fact-filled, ANNOUNCEMENTS
8. Your Content Strategy • How did you do in 2014? • Did you use the Top 5 formats? • Did your content marketing work? • Did you get the Bang for your Buck?
10. Alex Milo, B2B Copywriter & Consultant “Helping generate leads for transportation & logistics companies” Alex is a professional B2B copywriter and is certified in SEO copywriting. He consults and writes B2B marketing content. Connect with Alex on: LinkedIn Google+ www.b2bcopywriting-alexmilo.com</div>