Male Gaze Theory presentation

1. L A U R A M U L V E Y ’ S
MALE GAZE THEORY

2. WHAT IS THE
MALE GAZE
THEORY?
• Mulvey theorised that:
• Women are displayed
within the media as a
spectacle to be looked at.

3. Notice the very small product in the
bottom corner of these D&G
adverts? Does the actress in the
movie poster really need to be half
naked? Are Givenchy actually
advertising anything?
Women’s bodies are exhibited as
objects of desire.
Women are constructed as a
spectacle for voyeuristic
pleasure.