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A Master Class in Hashtag Marketing Exemplified by Ralph Lauren
1. A Master Class
in
Hashtag Marketing
Exemplified
by
Ralph Lauren.
Copyright 2014 alex.twitter@hotmail.com
2. When I was working in the POLO Ralph Lauren store I
was delighted with the unique environment. I speak of a
special corporate atmosphere of team building, interior
design, promotional strategies, relationships with
customers and clothing design.
Copyright 2014 alex.twitter@hotmail.com
3. Today I’m going to tell you a fantastic story
about the #PINKPONYPROMISE
hashtag campaign of Ralph Lauren. It’s
about a secret that Ralph Lauren knows.
Copyright 2014 alex.twitter@hotmail.com
4. What is the PINK PONY FUND?
Copyright 2014 alex.twitter@hotmail.com
5. What is the PINK PONY FUND?
The Pink Pony Fund is The Polo Ralph
Lauren Foundation’s initiative dedicated
to supporting cancer care and prevention
and ensuring that treatment is made
available to medically underserved
communities.
Copyright 2014 alex.twitter@hotmail.com
6. What is the
#PINKPONYPROMISE?
Copyright 2014 alex.twitter@hotmail.com
7. What is the
#PINKPONYPROMISE?
#PINKPONYPROMISE is a special type
of campaign called a “hashtag campaign”,
which POLO Ralph Lauren corporation is
using this October.
Copyright 2014 alex.twitter@hotmail.com
9. How can anyone take part in the
#PINKPONYPROMISE
hashtag campaign?
Copyright 2014 alex.twitter@hotmail.com
10. You can promise:
-Have your baseline mammogram at age 40.
-Quit smoking.
-Eat more bright-colored berries.
-Replace soda with green or herbal tea.
-Take a yoga class.
-etc.
You can find more ideas on the official web site
of the Ralph Lauren corporation.
Copyright 2014 alex.twitter@hotmail.com
11. So, what is the secret of success of the
#PINKPONYPROMISE
hashtag campaign?
Copyright 2014 alex.twitter@hotmail.com
12. The secret is to connect closely with clients.
It helps to discover what your customers’
needs are beyond your brand.
For example, people want to be helpful
and useful to other people. Ralph Lauren
gives that chance to be helpful. He is a
sponsor of the human desire to be helpful.
The Social Media space is an ideal place to
realize such a project.
Copyright 2014 alex.twitter@hotmail.com
13. When you publish your promise on social media
your friends (your followers) can see it. Some of
them might decide to support the
#PINKPONYPROMISE campaign, too.
They also have followers, who may support it.
Copyright 2014 alex.twitter@hotmail.com
14. Thereby, the quantity of participants grows
with the help of word-of-mouth phenomenon.
Copyright 2014 alex.twitter@hotmail.com
15. Thereby, the quantity of participants grows
with the help of word-of-mouth phenomenon.
Copyright 2014 alex.twitter@hotmail.com
16. Thereby, the quantity of participants grows
with the help of word-of-mouth phenomenon.
Copyright 2014 alex.twitter@hotmail.com
17. Today it’s easy to calculate how many
#PINKPONYPROMISE hashtags were
used daily. As a result the Pink Pony Fund of
The Polo Ralph Lauren donates $10 to
cancer-related causes for each posted
#PINKPONYPROMISE hashtag.
Copyright 2014 alex.twitter@hotmail.com
19. Finally, what kind of extra benefits can we
find in the #PINKPONYPROMISE
hashtag campaign for people and for the
Ralph Lauren corporation?
Copyright 2014 alex.twitter@hotmail.com
20. 1. The #PINKPONYPROMISE hashtag campaign
helps to fight cancer.
Copyright 2014 alex.twitter@hotmail.com
21. 1. The #PINKPONYPROMISE hashtag campaign
helps to fight cancer.
2. The #PINKPONYPROMISE hashtag campaign
gives everyone an opportunity to feel they’re
significant in participating in the fight against
cancer.
Copyright 2014 alex.twitter@hotmail.com
22. 1. The #PINKPONYPROMISE hashtag campaign
helps to fight cancer.
2. The #PINKPONYPROMISE hashtag campaign
gives everyone an opportunity to feel they’re
significant in participating in the fight against
cancer.
3. The #PINKPONYPROMISE hashtag campaign
motivates and inspires people to start a more
healthy life-style.
Copyright 2014 alex.twitter@hotmail.com
23. 1. The #PINKPONYPROMISE hashtag campaign
helps to fight cancer.
2. The #PINKPONYPROMISE hashtag campaign
gives everyone an opportunity to feel they’re
significant in participating in the fight against
cancer.
3. The #PINKPONYPROMISE hashtag campaign
motivates and inspires people to start a more
healthy life-style.
4. The #PINKPONYPROMISE hashtag campaign
promotes the POLO brand with the help of word-of-
mouth.
Copyright 2014 alex.twitter@hotmail.com
24. May you have the good luck in your projects
that Ralph Lauren has had in his!!!
Copyright 2014 alex.twitter@hotmail.com