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Getting your web video program
rolling: pun intended
Alex Winkfield
Videographer: College of Wooster
@AlexWinkfield
#WCS2
BACKGROUND:
- I’m Alex.
- I have a B.A. in Film Studies from THE Ohio State University.
- I interned with the Columbus Blue Jackets doing web video in college.
- I’m really into cycling.
- I married WAY up.
- I have been a dad for a month (book on perfect parenting drops in June).
Getting your web video program rolling: pun intended
Getting your web video program rolling: pun intended
Image credit to
cxmagazine.com
Image credit to
cxmagazine.com
“It doesn’t get any easier, you just go faster.” –Greg LeMond
I. Get started
Photo credit:
Elca.org
A. What are you willing to spend?
Photo Credit:
fineartamerica.com
-Camera
- Microphones
- Tripod
- Lighting
- Editing software
Camera
-Things to look for:
-HD video capabilities
-Audio monitoring
-DSLR  Canon 7D New: $1,500 (body), starter kits on www.bhphotovideo.com sub
$2k (requires plug-in for audio monitoring).
-Want to upgrade? 5D Mark III $3,500 (body).
Photo: fdtimes.com
Microphones
- Shotgun and LavalierSennheiser MKE 400 $200
-Sennheiser ew100 series lavalier $800
Photo: bhphotovideo.com
Tripod
- Things to look for:
-Large range of height
-Leveling ball
Photo: bhphotovideo.com
- Magnus VT-4000 $150
Lighting
-Things to look for:
-Three-point lighting kit
Photo: bhphotovideo.com
-Lowell Basically 3 kit $934
-I have it, I don’t love it.
-Lowell Blender 3 kit $1,500
-Weighs a lot less
-Adjustable light settings
*Chair not included
Editing Software
-Things to look for:
-Customizable settings
-Works with multiple codecs (H.264 very important)
Photo: bhphotovideo.com
-Adobe Premier $750 for Mac, $734 for PC
-Works very smoothly with other programs in Adobe Suite
-Final Cut X  :-(
-It’s fancy iMovie
-Apple leaving professional-grade behind
So let’s do the math
-Camera: $1,500-$2k
-Microphones: $1k
-Tripod: $150
-Lighting: $1k
-Editing Software: $750
-Other:
-Computer: $2k
-Employee: $30-50k/year
Photo: farisyakob.typepad.com
So let’s do the math
-Camera: $1,500-$2k
-Microphones: $1k
-Tripod: $150
-Lighting: $1k
-Editing Software: $750
-Other:
-Computer: $2k
-Employee: $30-50k/year
Photo: farisyakob.typepad.com
Total: $7,000
II. I have a video, now what?
Photo: commons.wikimedia.org
A. Hosting your video
Photo: play.google.com
Why YouTube?
-It’s free
-Your audience is familiar with it
-Lots of storage space
-Accepts lots of file types
-Easy to embed on your website
-Easy to caption
-Awesome analytics
-It’s free
B. Sharing your video
Image: esotech.org
III. How to Measure Success
A. Find the right cocktail
Photo: cuhkacs.org
This is the perfect cocktail. Always.
-Can you be successful without going “viral”?
-How big is your target audience?
-How does it compare to other projects?
Things to consider…
-Can you be successful without going “viral”?
-How big is your target audience?
-How does it compare to other projects?
Things to consider…
-Average view duration
-Analytics are your friend!
How to Measure Success
Getting your web video program rolling: pun intended
Getting your web video program rolling: pun intended
Getting your web video program rolling: pun intended
What Works?
-We have had success with…
-Videos to based on specific marketing goals
-Student life
-Outcome stories
What Works?
-We have had success with…
-Videos to based on specific marketing goals
-Student life
-Outcome stories
-We have had less success with…
-Profiling faculty
-Videos about unique classes
-Videos over 2:30
Resources
-Bare Bones Camera Course For Film and Video by Tom Schroeppel
-Covers film/video basics
-Is totally awesome
-Editing training books
-Use programs affiliated with software company
-Look at what others are doing!
-Woman on Campus at Simmons
Thank you!
Questions, comments,
character assassinations:
- awinkfield@gmail.com
- @AlexWinkfield

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Getting your web video program rolling: pun intended

  • 1. Getting your web video program rolling: pun intended Alex Winkfield Videographer: College of Wooster @AlexWinkfield #WCS2
  • 2. BACKGROUND: - I’m Alex. - I have a B.A. in Film Studies from THE Ohio State University. - I interned with the Columbus Blue Jackets doing web video in college. - I’m really into cycling. - I married WAY up. - I have been a dad for a month (book on perfect parenting drops in June).
  • 6. Image credit to cxmagazine.com “It doesn’t get any easier, you just go faster.” –Greg LeMond
  • 7. I. Get started Photo credit: Elca.org
  • 8. A. What are you willing to spend? Photo Credit: fineartamerica.com
  • 9. -Camera - Microphones - Tripod - Lighting - Editing software
  • 10. Camera -Things to look for: -HD video capabilities -Audio monitoring -DSLR  Canon 7D New: $1,500 (body), starter kits on www.bhphotovideo.com sub $2k (requires plug-in for audio monitoring). -Want to upgrade? 5D Mark III $3,500 (body). Photo: fdtimes.com
  • 11. Microphones - Shotgun and LavalierSennheiser MKE 400 $200 -Sennheiser ew100 series lavalier $800 Photo: bhphotovideo.com
  • 12. Tripod - Things to look for: -Large range of height -Leveling ball Photo: bhphotovideo.com - Magnus VT-4000 $150
  • 13. Lighting -Things to look for: -Three-point lighting kit Photo: bhphotovideo.com -Lowell Basically 3 kit $934 -I have it, I don’t love it. -Lowell Blender 3 kit $1,500 -Weighs a lot less -Adjustable light settings *Chair not included
  • 14. Editing Software -Things to look for: -Customizable settings -Works with multiple codecs (H.264 very important) Photo: bhphotovideo.com -Adobe Premier $750 for Mac, $734 for PC -Works very smoothly with other programs in Adobe Suite -Final Cut X  :-( -It’s fancy iMovie -Apple leaving professional-grade behind
  • 15. So let’s do the math -Camera: $1,500-$2k -Microphones: $1k -Tripod: $150 -Lighting: $1k -Editing Software: $750 -Other: -Computer: $2k -Employee: $30-50k/year Photo: farisyakob.typepad.com
  • 16. So let’s do the math -Camera: $1,500-$2k -Microphones: $1k -Tripod: $150 -Lighting: $1k -Editing Software: $750 -Other: -Computer: $2k -Employee: $30-50k/year Photo: farisyakob.typepad.com Total: $7,000
  • 17. II. I have a video, now what? Photo: commons.wikimedia.org
  • 18. A. Hosting your video Photo: play.google.com
  • 19. Why YouTube? -It’s free -Your audience is familiar with it -Lots of storage space -Accepts lots of file types -Easy to embed on your website -Easy to caption -Awesome analytics -It’s free
  • 20. B. Sharing your video Image: esotech.org
  • 21. III. How to Measure Success
  • 22. A. Find the right cocktail Photo: cuhkacs.org This is the perfect cocktail. Always.
  • 23. -Can you be successful without going “viral”? -How big is your target audience? -How does it compare to other projects? Things to consider…
  • 24. -Can you be successful without going “viral”? -How big is your target audience? -How does it compare to other projects? Things to consider… -Average view duration -Analytics are your friend!
  • 25. How to Measure Success
  • 29. What Works? -We have had success with… -Videos to based on specific marketing goals -Student life -Outcome stories
  • 30. What Works? -We have had success with… -Videos to based on specific marketing goals -Student life -Outcome stories -We have had less success with… -Profiling faculty -Videos about unique classes -Videos over 2:30
  • 31. Resources -Bare Bones Camera Course For Film and Video by Tom Schroeppel -Covers film/video basics -Is totally awesome -Editing training books -Use programs affiliated with software company -Look at what others are doing! -Woman on Campus at Simmons
  • 32. Thank you! Questions, comments, character assassinations: - awinkfield@gmail.com - @AlexWinkfield

Notas del editor

  1. DOES ANY ONE KNOW WHO THIS IS? THIS IS AMERICA’S GREATEST CYCLIST
  2. THE WEB IS ALWAYS CHANGING, WE MUST ADAPTI have learned a lot, and I want to share it with you!
  3. We will discuss:EquipmentResourcesIdeasChannels for release
  4. Anything worth doing, is worth doing wellNot cheap, but solutions are out there
  5. DSLRs offer flexibility of lensesMore affordable than many HD cameras that use tapesNo buying and storing tapes!New too expensive? Look at refurbished, can save a few hundred dollarsDrawback to DSLR  audio inputs
  6. Shotgun microphones are directionalHelp eliminate ambient noiseGreat for on the spot interviewsLavalier better for formal interviews as ambient noise is almost totally eliminated
  7. -Necessary for formal, sit-down style interviews-Cameras reveal flaws in lighting because they are not as adaptable as our eyes-Who decided that was a good chair to include in the promo photo?
  8. -This is a LOW estimate.-Wooster gave me more than that, if you need the number to take to a superior, email me
  9. -Where is your audience?-Embed on key pages-Prospies twitter, FB, email-Parents  email-Alumni  email and facebook
  10. -Can you be successful without going “viral”?-Clicks vs. Views-Average view duration-Analytics are your friend!
  11. -YouTube great for analytics
  12. -GO TO VIDEO BEFORE NEXT SLIDE!!
  13. -Use analytics to decide if videos are “successful”-Use them to help shape future projects
  14. -A cappella project-Scot Center-DORMS!
  15. -Faculty vidsunexpected benefit-Sustainable Ag at Wooster