1. Unit 62 – Requirements of working to a brief
Structure of briefs
A brief is an outline form of all the aims and objectives of the product or service, the brief evolves as
communication between the client and employee ensues.
Contractual
A contractual brief is a brief between the client and employees. This brief explains the duties that
have to be done and how the company plans its work.
The brief also explains how much and what the employee will receive, this brief also includes what
the employee is agreeing to before signing it.
This brief must include general liability insurance.
Negotiated
A negotiated brief is when two different parties have different ideas but then they both come to a
decision by compromising and making sure that both parties are happy with and agree with the
decision that has been made between them.
Formal
A formal brief is a written document which contains specific and precise details about the goals and
objectives that need to be achieved. Formal briefs don’t contain any unnecessary details and will
always get straight to the point.
Formal briefs are usually aimed at businesses or groups of people rather than individuals and are not
always a legal document.
Informal
An informal brief is the opposite of a formal brief, this means that it will contain more unnecessary
details and will be less specific and precise. Informal briefs are aimed at individuals more than
businesses or groups. Informal briefs won’t be as strict but can also be a legal document.
Commission
A commission brief is when a TV broadcaster such as BBC or ITV employs an independent production
company to produce a programme for their schedule.
Tender
A tender brief is
Cooperative brief

2. A cooperative brief is
Competition
A competition brief is