Evaluation question 5 Music Magazine

1. Q5: How did you attract/address your
audience?

2. The survey showed that a lot of readers like to participate in music events. This is why
you can find a plug on the contents page announcing the possibility to win tickets for
the Leeds festival.
As the majority of the audience lives in the north and north-east of the UK it is
important to promote events close to the residential area.
With Leeds and Manchester being two biggest cities in the north/north-east of the UK
it attracts a lot of young people aged between 15 and 25 who are the target audience
for LIVE!.
Concerts
Festivals
North
North-East

3. Interviews
Covering a variety of different artists
Articles about current music events
Advertisement for music venues
Freebies
Competitions
The survey showed
what the average
reader expects
from the LIVE!
magazine.
Specialisation on certain artists

4. The main article covers the specialisation on a
certain artist as well as the desire for an
interview. Here though the interview is
presented wrapped up in a narrative text. This
relaxes the firm structure of just an interview
text which can be sometimes boring and stops
readers from finishing the whole article.
The contents page shows what the magazine
offers. This means the reader sees the full range
which expects them in this issue. The audience is
satisfied as their desire for a variety of different
artists is fulfiled.
The featured artists are in the age group 15 to 25
what represents the target audience and creates
a sense of belonging.
The front cover announces that this issue
contains free posters which answers the
audience’s request for freebies.

5. So each page (front cover, contents page and double spread page) has a different
function and everyone of them helps to attract readers by fulfilling their expectations
they have towards a music magazine.
The front cover is the most important
page as it is the one the consumer views
at first and has to stand out from the
other magazines in a store. The main
heading “New and Hot” announces that
this issue contains sensational, current
news no one should miss. The idea of
being the first one to know about this
new artist appears attractive to the
audience and lures readers into
purchasing the magazine.
Also the word “Exclusive” printed in red
and emphasized by an exclamation mark
promises a content you will not find in
other magazines.
As the front cover offers specials and
new information but also announces to
cover familiar artists like Paramore and
Rihanna the reader’s needs for the latest
information and information about their
favourites are equally answered.