SlideShare una empresa de Scribd logo
1 de 30
Descargar para leer sin conexión
Visual Rhetoric, Feb 18, 2013
Today
1)   Overview of projects
2)   All the pretty colors
3)   Activity: Redskin Tornado
4)   Activity: How to build a palette by sampling from images
5)   Activity: ACE color scheme testing
6)   Revising color palettes for ACE
7)   Homework
Changes
I just wanted to quickly remind you all of the changes we agreed to
last week in terms of our projects:
1.We added the video project, starting next week (with 3 weeks of
materials gathering and then 4 weeks of editing)
2.This will move the start of the web project, but only by a week (in
terms of the introduction). The video and web projects will overlap
significantly
3.The print projects will now be due on xx
The Joy of Infographics
Let’s start our consideration of color with a quick
tour of some really impressive infographics that
will allow us to condense some of our
knowledge and expand on a few interesting
ideas.
Visual Rhetoric, Feb 18, 2013
Visual Rhetoric, Feb 18, 2013
Visual Rhetoric, Feb 18, 2013
Visual Rhetoric, Feb 18, 2013
Visual Rhetoric, Feb 18, 2013
Visual Rhetoric, Feb 18, 2013
Soooo…
What does all of this tell us?

And how might we apply it?
Ripped from the headlines
  There is currently– once again– a debate over
  the identity of the Washington, DC NFL team,
  the Redskins.

  If you’ll recall, Miami had a similar dilemma in
  the 90s.
We can talk about…
  …if Washington SHOULD change their identity or
  not, if you’d like. Of note, of course, is the visual
  iconography and what it brings to mind.

  Recall Wysocki, Kress and Barthes: images carry
  elements of culture. Let’s look at the current
  Redskins gear/logos.
Visual Rhetoric, Feb 18, 2013
Visual Rhetoric, Feb 18, 2013
Visual Rhetoric, Feb 18, 2013
Activity:
  I did a little bit of research on the Redskins. They
  were the Boston Braves at one point, and
  previous to that they were the remains of the
  Newark Tornadoes.

  The Braves have the same basic issue as the
  Redskins, so…
Activity:
  I want you to pick a color scheme and font to go
  with the new “tornado” logo on the next slide
  (which I did some quick edits on, but is basically clip
  art). Think about everything we’ve learned about
  text and color in the last two weeks as you work. We
  will then put these on display and talk about why
  you did what you did.
  The logo as PNG file, as well as the images on the
  last few slides, are on Niihka in a zip called “skins”
Visual Rhetoric, Feb 18, 2013
BREAK
Activity:
  One of the best ways to put together a color
  palette is to sample colors from nature. It might
  sound sort of overly simple, but we want to see
  colors that go together naturally, and (of course)
  things that exist in nature naturally coordinate.
  A frog, for example, wouldn’t be the wrong
  colors for a frog.
Activity:
  To sample colors, you want to do a few things. One,
  you want to create a set of squares on a blank image
  (just use the shape tool). You can do splotches if you
  want, but I like to make sure mine look good.
  You then use the eyedropper to sample the colors
  you want, use the bucket to fill your square on the
  other image, and repeat as needed.
Visual Rhetoric, Feb 18, 2013
Visual Rhetoric, Feb 18, 2013
Visual Rhetoric, Feb 18, 2013
Activity:
  If you are struggling with your color choices,
  don’t be afraid to look at photos– or go take
  photos of things– to sample from.

  You can also, of course, also use a cool tool,
  like…
Visual Rhetoric, Feb 18, 2013
Next Activity:
  Equipped with the stuff we have learned today
  and the tools in the PowerPoint and your
  readings, I’d like you to do some analysis and
  stress-testing of the color schemes you’re
  planning to use for your ACE documents.
Next Activity:
  As you work, think about what changes you
  might make or changes you need to make.

  Also use this time to coordinate and talk through
  your progress. I will circulate to check in with
  your teams and answer any questions.
Homework:
 Because of our adjustments for the inclusion of
 the video project, we will not be starting the
 web project next week, but we will be starting
 our data gathering for the video project.

 Read: Read for class: Kimball & Hawkins
 Chapter7, Golombisky & Hagen Chapters 10 and
 11, and Chapter 11 in Lynch and Horton

Más contenido relacionado

La actualidad más candente

5. fmp pre production
5. fmp pre production5. fmp pre production
5. fmp pre productionMedia Studies
 
5. fmp pre production ip
5. fmp pre production ip5. fmp pre production ip
5. fmp pre production ipOliverFrost4
 
Week 1 mood board and thumbnails
Week 1 mood board and thumbnailsWeek 1 mood board and thumbnails
Week 1 mood board and thumbnailsVanessa562535
 
Type face artists 2 19th to 26th jan
Type face artists 2 19th to 26th janType face artists 2 19th to 26th jan
Type face artists 2 19th to 26th janmissfindlay
 
Visual Rhetoric, November 7, 2013
Visual Rhetoric, November 7, 2013Visual Rhetoric, November 7, 2013
Visual Rhetoric, November 7, 2013Miami University
 
Yr 10 gcse graphics type face
Yr 10 gcse graphics type face Yr 10 gcse graphics type face
Yr 10 gcse graphics type face missfcmay
 
Week 5 digital edits from original artwork
Week 5 digital edits from original artworkWeek 5 digital edits from original artwork
Week 5 digital edits from original artworkmissfindlay
 
Evaluation of logo designs
Evaluation of logo designsEvaluation of logo designs
Evaluation of logo designsNazish
 
Evaluation of logo designs
Evaluation of logo designsEvaluation of logo designs
Evaluation of logo designsNazish
 
Evaluation of Logo Designs
Evaluation of Logo DesignsEvaluation of Logo Designs
Evaluation of Logo DesignsNazish
 
Evaluation of logo designs
Evaluation of logo designsEvaluation of logo designs
Evaluation of logo designsNazish
 

La actualidad más candente (14)

5. fmp pre production
5. fmp pre production5. fmp pre production
5. fmp pre production
 
5. fmp pre production ip
5. fmp pre production ip5. fmp pre production ip
5. fmp pre production ip
 
Planning booklet
Planning bookletPlanning booklet
Planning booklet
 
Week 1 mood board and thumbnails
Week 1 mood board and thumbnailsWeek 1 mood board and thumbnails
Week 1 mood board and thumbnails
 
Type face artists 2 19th to 26th jan
Type face artists 2 19th to 26th janType face artists 2 19th to 26th jan
Type face artists 2 19th to 26th jan
 
Visual Rhetoric, November 7, 2013
Visual Rhetoric, November 7, 2013Visual Rhetoric, November 7, 2013
Visual Rhetoric, November 7, 2013
 
Yr 10 gcse graphics type face
Yr 10 gcse graphics type face Yr 10 gcse graphics type face
Yr 10 gcse graphics type face
 
Planning booklet
Planning bookletPlanning booklet
Planning booklet
 
Week 5 digital edits from original artwork
Week 5 digital edits from original artworkWeek 5 digital edits from original artwork
Week 5 digital edits from original artwork
 
Evaluation of logo designs
Evaluation of logo designsEvaluation of logo designs
Evaluation of logo designs
 
Evaluation of logo designs
Evaluation of logo designsEvaluation of logo designs
Evaluation of logo designs
 
Evaluation of Logo Designs
Evaluation of Logo DesignsEvaluation of Logo Designs
Evaluation of Logo Designs
 
Evaluation of logo designs
Evaluation of logo designsEvaluation of logo designs
Evaluation of logo designs
 
Stamp artists
Stamp artistsStamp artists
Stamp artists
 

Similar a Visual Rhetoric, Feb 18, 2013

Visual Rhetoric, September 23, 2013
Visual Rhetoric, September 23, 2013Visual Rhetoric, September 23, 2013
Visual Rhetoric, September 23, 2013Miami University
 
Monday Night, Feb 10th Visrhet
Monday Night, Feb 10th VisrhetMonday Night, Feb 10th Visrhet
Monday Night, Feb 10th VisrhetMiami University
 
Visual Rhetoric, Feb 3rd, Late Show (with snow day make-up)
Visual Rhetoric, Feb 3rd, Late Show (with snow day make-up)Visual Rhetoric, Feb 3rd, Late Show (with snow day make-up)
Visual Rhetoric, Feb 3rd, Late Show (with snow day make-up)Miami University
 
WRA 150 Week 11 In-Class Activity
WRA 150 Week 11 In-Class ActivityWRA 150 Week 11 In-Class Activity
WRA 150 Week 11 In-Class ActivityMiami University
 
The Grid Reflections
The Grid ReflectionsThe Grid Reflections
The Grid ReflectionsShaniceYates
 
Visual Rhetoric, Feb 11, 2013
Visual Rhetoric, Feb 11, 2013Visual Rhetoric, Feb 11, 2013
Visual Rhetoric, Feb 11, 2013Miami University
 
Visual Rhetoric, August 28th
Visual Rhetoric, August 28thVisual Rhetoric, August 28th
Visual Rhetoric, August 28thMiami University
 
Powerpoint op art
Powerpoint op artPowerpoint op art
Powerpoint op artTigs0102
 
Weekly diary the grid
Weekly diary the gridWeekly diary the grid
Weekly diary the gridStephen Royle
 
Podcast Storyboard
Podcast StoryboardPodcast Storyboard
Podcast Storyboarddisneypoor
 
Visual Rhetoric, Feb 14th 2013
Visual Rhetoric, Feb 14th 2013Visual Rhetoric, Feb 14th 2013
Visual Rhetoric, Feb 14th 2013Miami University
 
Programming methodology lecture11
Programming methodology lecture11Programming methodology lecture11
Programming methodology lecture11NYversity
 

Similar a Visual Rhetoric, Feb 18, 2013 (20)

Visual Rhetoric Feb 19th
Visual Rhetoric Feb 19thVisual Rhetoric Feb 19th
Visual Rhetoric Feb 19th
 
Visual Rhetoric, September 23, 2013
Visual Rhetoric, September 23, 2013Visual Rhetoric, September 23, 2013
Visual Rhetoric, September 23, 2013
 
Monday Night, Feb 10th Visrhet
Monday Night, Feb 10th VisrhetMonday Night, Feb 10th Visrhet
Monday Night, Feb 10th Visrhet
 
January 29th PowerPoint
January 29th PowerPointJanuary 29th PowerPoint
January 29th PowerPoint
 
Visual Rhetoric, Feb 21st
Visual Rhetoric, Feb 21stVisual Rhetoric, Feb 21st
Visual Rhetoric, Feb 21st
 
Visual Rhetoric, Feb 3rd, Late Show (with snow day make-up)
Visual Rhetoric, Feb 3rd, Late Show (with snow day make-up)Visual Rhetoric, Feb 3rd, Late Show (with snow day make-up)
Visual Rhetoric, Feb 3rd, Late Show (with snow day make-up)
 
WRA 150 Week 11 In-Class Activity
WRA 150 Week 11 In-Class ActivityWRA 150 Week 11 In-Class Activity
WRA 150 Week 11 In-Class Activity
 
The Grid Reflections
The Grid ReflectionsThe Grid Reflections
The Grid Reflections
 
Visual Rhetoric, Feb 11, 2013
Visual Rhetoric, Feb 11, 2013Visual Rhetoric, Feb 11, 2013
Visual Rhetoric, Feb 11, 2013
 
Task 1
Task 1Task 1
Task 1
 
Visual Rhetoric, August 28th
Visual Rhetoric, August 28thVisual Rhetoric, August 28th
Visual Rhetoric, August 28th
 
Task 7
Task 7Task 7
Task 7
 
Powerpoint op art
Powerpoint op artPowerpoint op art
Powerpoint op art
 
Weekly diary the grid
Weekly diary the gridWeekly diary the grid
Weekly diary the grid
 
Eg diary
Eg diaryEg diary
Eg diary
 
Eg diary
Eg diaryEg diary
Eg diary
 
Podcast Storyboard
Podcast StoryboardPodcast Storyboard
Podcast Storyboard
 
Visual Rhetoric, Feb 14th 2013
Visual Rhetoric, Feb 14th 2013Visual Rhetoric, Feb 14th 2013
Visual Rhetoric, Feb 14th 2013
 
Programming methodology lecture11
Programming methodology lecture11Programming methodology lecture11
Programming methodology lecture11
 
Ha3 evaluation 181213
Ha3 evaluation 181213Ha3 evaluation 181213
Ha3 evaluation 181213
 

Más de Miami University (20)

At nasty
At nastyAt nasty
At nasty
 
Crap
CrapCrap
Crap
 
Rhetanal
RhetanalRhetanal
Rhetanal
 
Visual Rhetoric 4
Visual Rhetoric 4Visual Rhetoric 4
Visual Rhetoric 4
 
Visual Rhetoric 3
Visual Rhetoric 3Visual Rhetoric 3
Visual Rhetoric 3
 
Capstone Day 3
Capstone Day 3Capstone Day 3
Capstone Day 3
 
Capstone Day 4
Capstone Day 4Capstone Day 4
Capstone Day 4
 
Capstone Day 2
Capstone Day 2Capstone Day 2
Capstone Day 2
 
Capstone Day 1
Capstone Day 1Capstone Day 1
Capstone Day 1
 
Visual Rhetoric 2
Visual Rhetoric 2Visual Rhetoric 2
Visual Rhetoric 2
 
Visual Rhetoric 1
Visual Rhetoric 1Visual Rhetoric 1
Visual Rhetoric 1
 
224 summerfinal
224 summerfinal224 summerfinal
224 summerfinal
 
Dr philleval211
Dr philleval211Dr philleval211
Dr philleval211
 
211 finalreview
211 finalreview211 finalreview
211 finalreview
 
Week 2
Week 2Week 2
Week 2
 
Brief Video Game History
Brief Video Game HistoryBrief Video Game History
Brief Video Game History
 
Dungeons & Dragons history
Dungeons & Dragons historyDungeons & Dragons history
Dungeons & Dragons history
 
Rhetoric of Advertising
Rhetoric of AdvertisingRhetoric of Advertising
Rhetoric of Advertising
 
Logos
LogosLogos
Logos
 
411 Personal Logo PowerPoint
411 Personal Logo PowerPoint411 Personal Logo PowerPoint
411 Personal Logo PowerPoint
 

Visual Rhetoric, Feb 18, 2013

  • 2. Today 1) Overview of projects 2) All the pretty colors 3) Activity: Redskin Tornado 4) Activity: How to build a palette by sampling from images 5) Activity: ACE color scheme testing 6) Revising color palettes for ACE 7) Homework
  • 3. Changes I just wanted to quickly remind you all of the changes we agreed to last week in terms of our projects: 1.We added the video project, starting next week (with 3 weeks of materials gathering and then 4 weeks of editing) 2.This will move the start of the web project, but only by a week (in terms of the introduction). The video and web projects will overlap significantly 3.The print projects will now be due on xx
  • 4. The Joy of Infographics Let’s start our consideration of color with a quick tour of some really impressive infographics that will allow us to condense some of our knowledge and expand on a few interesting ideas.
  • 11. Soooo… What does all of this tell us? And how might we apply it?
  • 12. Ripped from the headlines There is currently– once again– a debate over the identity of the Washington, DC NFL team, the Redskins. If you’ll recall, Miami had a similar dilemma in the 90s.
  • 13. We can talk about… …if Washington SHOULD change their identity or not, if you’d like. Of note, of course, is the visual iconography and what it brings to mind. Recall Wysocki, Kress and Barthes: images carry elements of culture. Let’s look at the current Redskins gear/logos.
  • 17. Activity: I did a little bit of research on the Redskins. They were the Boston Braves at one point, and previous to that they were the remains of the Newark Tornadoes. The Braves have the same basic issue as the Redskins, so…
  • 18. Activity: I want you to pick a color scheme and font to go with the new “tornado” logo on the next slide (which I did some quick edits on, but is basically clip art). Think about everything we’ve learned about text and color in the last two weeks as you work. We will then put these on display and talk about why you did what you did. The logo as PNG file, as well as the images on the last few slides, are on Niihka in a zip called “skins”
  • 20. BREAK
  • 21. Activity: One of the best ways to put together a color palette is to sample colors from nature. It might sound sort of overly simple, but we want to see colors that go together naturally, and (of course) things that exist in nature naturally coordinate. A frog, for example, wouldn’t be the wrong colors for a frog.
  • 22. Activity: To sample colors, you want to do a few things. One, you want to create a set of squares on a blank image (just use the shape tool). You can do splotches if you want, but I like to make sure mine look good. You then use the eyedropper to sample the colors you want, use the bucket to fill your square on the other image, and repeat as needed.
  • 26. Activity: If you are struggling with your color choices, don’t be afraid to look at photos– or go take photos of things– to sample from. You can also, of course, also use a cool tool, like…
  • 28. Next Activity: Equipped with the stuff we have learned today and the tools in the PowerPoint and your readings, I’d like you to do some analysis and stress-testing of the color schemes you’re planning to use for your ACE documents.
  • 29. Next Activity: As you work, think about what changes you might make or changes you need to make. Also use this time to coordinate and talk through your progress. I will circulate to check in with your teams and answer any questions.
  • 30. Homework: Because of our adjustments for the inclusion of the video project, we will not be starting the web project next week, but we will be starting our data gathering for the video project. Read: Read for class: Kimball & Hawkins Chapter7, Golombisky & Hagen Chapters 10 and 11, and Chapter 11 in Lynch and Horton