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Name : Alexander Stuart Metcalfe
Candidate Number : 2704
Centre : 33435 Aquinas College
AS Media Studies
OCR G321: Foundation Portfolio

Brief from OCR Syllabus
Question 1 – Who would be the
audience for your media product?
People who watch…
People who spend money
on…

I aimed my
magazine at…

People who
wear…

People who are
influenced by…

Mainly boys aged
16-30 but girls may
also be interested.

People who
go to gigs &
festivals such
as…
People who
listen to…
The PRIMARY AUDIENCE for my magazine will be males aged
16-30. They will be people who will enjoy reading about upand-coming music bands and artists, but also enjoy reading
about recognisable music stars. They will be mainly interested in
the indie genre of music. I chose this group to be my primary
target audience as I think they make up a large percentage of
the people who listen to and are interested in indie music. I also
chose this age group as they are the most likely to go to gigs
and festivals to see music stars perform live, and will read the
magazine for enjoyment as well as looking at the tour sections
for information.
The SECONDARY AUDIENCE for my magazine may well be
women who are also interested in the indie genre, and people
from a different age group who may consume the same type of
media. I chose this as my secondary target audience as there
are some people other than males aged 16-30 who may be
interested in the Indie genre, this creates a wider audience and
more variety in my readers. The secondary audience may not
buy the magazine as the features may not appeal to them, but
they may flick through, or they may just read it as it is available
to them through other people they know. The secondary
audience is a different age group as they may be less likely to go
to gigs and festivals, and will just enjoy reading the magazine.
I created a MOOD BOARD to show
what my IDEAL READER for my
music magazine will be interested
in, what media they consume, and
what they are influenced by. The
mood board shows which music
stars from the indie genre my
reader will listen to and idolise,
and also shows what social media
they use, what television they
watch and what type of clothes
they wear.
The DEMOGRAPHIC for my
magazine would be people who are
generally interested in the main
stars of indie music and the next big
thing in terms of up-and-coming
bands and artists.
I have been looking at some of
the indie stars my reader may
idolise, these are people like Alex
Turner, Noel and Liam Gallagher
and Miles Kane. The audience will
want to see these people in the
magazine.
This will also link in the idea of a
sub genre for my magazine in
terms of fashion and status in
terms of dress sense. When the
audience see these stars, they
idolise them by wanting to be just
like them, so therefore they will
attempt to follow their style of
clothing.
These audience questionnaire results show that
my audience would like to see up-and-coming
bands and artists included in my magazine and
they would like to see interviews and reviews &
previews on these up-and-coming bands and
artists. This is similar to the style of NME, who
like to promote new bands and artists on the
indie scene. The audience for my magazine will
be similar to that of NME, the age and genre will
be the same, men and women aged 16-30.
Question 2 – How does your
media product represent
particular social groups?
These are some of the major music stars from the
indie genre that my readers may look to emulate
in terms of style and appearance, this creates a
particular social group of people who aim to
dress like these icons. They will try and dress like
them as they look up to them and believe that
they set some sort of trend for their social group.
Miles Kane : Mainstream Reputation
Hair is very neat
and smart.

Looking
directly at
audience in a
very personal
way.

Has a very relaxed posture,
hands at ease on the luxurious
chair, rings show he is quite
wealthy.

Wearing a very
smart shirt and
jacket, making it
seem his
appearance is
very important.

Very smart
outfit, dark
jacket and
jeans, almost
the definition of
cool.
Miles Kane : Niche Reputation
Long, messy
hair, this is
synonymous
with indie
stars.
Gaze in eyes
shows a
rebellious
attitude
towards
audience.
Black and
white image,
shows darker
side to
personality.

Casually holding a
cigarette, may give
him a bad look but
doesn’t look
bothered by it.

Interesting
style and
patterns on
shirt, perhaps
to make him
stand out and
different from
others.
On my front cover, I aimed to represent a
social group by making the cover stars the
same gender and around the same age as
the ideal reader, the actions of the cover
stars represent a confident but serious style,
this is shown through the way they stand
and the way they are staring at the reader,
by using a ‘gaze’. Also, the camera angle of
the shot is at eye level, which puts the
audience at the same level.
The dress sense of the cover stars
represents a particular social group of
young males who are inspired by music and
like to dress smart, each member of the
band is wearing a jacket of some sort with
gelled hair. This is the look that the readers
may attempt to copy.
The use of intertexuality within my
features creates a code that the audience
of my publication would understand, they
know that the band are new to the scene
and that they are attempting to become
very large and famous worldwide.
The features in my magazine
may represent a particular
social group of teenagers and
young adults who are known
for going to gigs and festivals,
my features include reviews
and previews of many gigs
and festivals.
I also use a promotional

advertisement that may
appeal to a social group of
musicians, who are interested
in music through listening to
music and also through
playing it as a form of
enjoyment.
My magazine also represents a certain social group of young musicians
attempting to become the next big thing, my magazine covers an up-and-coming
band, this will aspire to this type of social group, it may also aspire other young
teenagers to achieve greater things, not just in terms of music.

The masthead links
with the main image of
the band to create a
code that the audience
of my publication
would understand, in
the image they have
the world in their
hands, but the
underlining message is
that they are going to
be huge worldwide and
have the control of
their own future.
My product represents particular social groups through the use of SOCIAL
MEDIA. The social group my magazine appeals to will use social networking
sites such as : Facebook, Twitter and Instagram. This will be because they
are mainly teenagers and young adults and will use social media platforms
on a daily basis to communicate and to gain information. My product will
also represent social groups through having its own website and app so my
target audience of teenagers and young adults can access my magazine by
using the internet or by visiting the app on their mobile device, which is
something they keep close and use daily, this creates an easier access to the
magazine by using multiple media platforms, it also represents modern
technology.
Here is an example of a media
product with a media platform
in terms of a website - http://www.nme.com/
Question 3 – What kind of media
institution might distribute your
media product and why?
My magazine is going to be published monthly, which
allows me to put a months worth of music news and
features into one magazine, my magazine will go
against the mainstream ‘once a week’ magazine and
goes for a more niche ‘once a month’ to gain an
emphasis on quality rather than trying to force it into
the face of the audience. The price will be £1.40, which
I believe is a reasonable price for a magazine, it may
have been more or less expensive if my magazine was
weekly as it would have an effect on how often the
audience will purchase the magazine.

My magazine would be a sister publication for NME
magazine and would be published and distributed by IPC
Media, this would be because the magazines are very
similar in terms of target audiences and genre. However,
NME is different to my magazine as it is published
weekly rather than monthly.
How is my brand easy for the audience
to access?
I will also include an app so the audience can
subscribe to the magazine and read it on their
handheld device rather than having to actually
go out and buy the magazine, the subscription
will have a cost, and so will the app, so it’s not
being read for free, but it makes the magazine
more accessible for the audience, and they
can browse it with ease. Downloading the
app, subscribing, ‘liking’ the page on Facebook
or ‘following’ the page on Twitter and
Instagram creates brand loyalty. The audience
are able to access the magazine on more than
one media platform, this also increases the
size of the brand.

On my contents page, I give the
audience more ways to access my
magazine other than print, I use the
side of social media in terms of
Facebook, Twitter and Instagram,
where they can go online and look at
news on the magazine and on indie
music without having to buy the
magazine, the audience can ‘like’ or
‘follow’ to gain the latest information.
Also, since my target audience use
these social networking sites daily, it
will almost become like a habit for
them to see the magazine’s page.
They will go on the page to look for
things to entertain them in terms of
the magazine’s information and
lifestyle choices.
Distribution of my Media Product
Re-Wired
Online
Radio

Re-Wired
Facebook
Page
Re-Wired
Twitter
Page

RW

Re-Wired
Website

Sponsored
Hastags

Subscription

Re-Wired
Instagram
Page

Re-Wired
App

These are some of the ways
for the audience to find my
product.
Print

Gigs,
Tours &
Festival
Stages
Music
channels
on TV
Re-Wired
Merchandise
IPC Media’s NME Website
The Brand identity
is shown clearly on
the website.

The website offers you the chance to subscribe to read the latest
issue of the magazine, by reading the digital edition. It also gives
you the choice of logging in to the website, or registering as a
member. It also uses a search bar option so the audience can
browse the website for whatever they please.

The website has different tabs in which the audience can click on to look at what they
like, they also have film & TV, which widens the brand’s reach, as well as most read and
most shared so the audience can see what is popular at the moment. Videos are also
included which the audience would not be able to access through print, this is why it is
important that there are several media platforms, such as a website and an app, the
app uses a symbiotic relationship with Spotify, they both promote each other through
music.
I researched NME to get a good idea of the different conventions and institutions
that would help me in developing and distributing my magazine, I believed this
would be a good idea as the magazines are very similar in terms of indie music and
target audience.
The brand statement for NME is ‘Continuing to bring you the very best in new
music’ this suggests that the magazine are very consistent and that the give the
audience everything they want in terms of new indie music in their weekly issues.
There are no facts in the statement such as ‘the best selling’ or ‘the number one’
they just give their opinion on what they are trying to give to the audience every
week. My brand statement reads ‘Music Revamped’ this is short and simple and
works well with the title ‘Re-Wired’ it basically states that we are taking music up
a notch with the magazine.

IPC Media (an upmarket group that produces over 85 iconic media brands ) are
also the publishers of NME magazine and Uncut magazine which are sister
publications. These two magazines being published by IPC media would help
Re-Wired magazine as it would increase the general indie music brand identity
that all the magazines have.

NME
‘Continuing to bring you the
very best in new music’
Frequency – Weekly
Price - £2.30
Online – www.nme.com

Re-Wired
‘Music Revamped’
Frequency – Monthly
Price - £1.40
Online – www.rewired.com
Question 4 - In what ways does
your Media product use, develop or
challenge forms and conventions of
real media products?
My Media Product
My media product is a music magazine which is of an indie
genre. The target audience for my magazine are males aged
16-30. In my magazine there are many forms & conventions
that the audience expects to see. In many ways by producing
my media product I have used, developed and challenged
the forms and conventions of real media products that are
similar to mine in terms of being a music magazine and
being mainly indie based.
My Front Cover

On my front cover I wanted to use many different forms
and conventions from real life media products, for
example, I have used a colour scheme of red, white and
black. This is significant as these are the main colours of
the indie genre. I have also used recognisable music stars
and bands from the indie genre, the audience expects to
see big names in a music magazine. The masthead is
placed at the top of the front cover, with the tagline
placed just below. I have also included a date, issue
number, price and barcode as these are all of the usual
aspects of a magazine front cover. I have used a header
which allows me to inform the audience of what will be
inside the magazine. The main image of my front cover is
the biggest image on the page, it is the main feature in
the magazine which promotes a new up-and-coming
band from the indie genre, this is important as the
audience will always want to know what is the next big
thing. The cover line shows the name of the band in big
bold letters to stand out. I have also used a pull quote
from the feature, this allows the audience to know what
the feature could be about. I have also used many flash
images from gigs, Most indie genre style magazines
include images from gigs.
Comparing my Front Cover to Real Media Products
The colour scheme is very similar in terms of the red, white and
black, this is common in all indie genre magazines. In the real media
products, the cover line is big and bold and includes the name of a
famous artist or band from the indie genre, this is something I tried
to include in my front cover, on each of the real products, the main
cover star uses a ‘gaze’ to either look directly at the audience or look
away from them, this is again something I included in my front cover,
the ‘gaze’ can also show the personality of the band or a certain
person, which can give the audience an insight into the feature.
There are a few things I have developed
and challenged, the real media products
use few pugs, where as I have, there are
also very few flash images on the front
covers of the real media products, this is
something I attempted to change in
mine. There are a lot of features included
on the front covers, where as in mine I
didn’t use as many. I also include a free
gift which isn’t included in the other
media products, this could be the unique
selling point of my magazine.
My Contents Page

In my contents page I wanted to use many different
forms and conventions from real life media products.
For example, I have used a structured and blocked
layout, with headings for different features in the
magazine. The images are structured and include
page numbers, this is important as if the audience
like the image or recognise the music star in it, then
they know straight away which page to turn to. I have
included an editor’s message, this is something which
is common in all contents pages, the is a convention
of a contents page, it is something the audience
expects to see, it invites them into the magazine. I
have used page numbers in chronological order, so
the audience aren’t confused, and know what is on
each page of the magazine, the masthead is at the
top of the contents page, with the issue number and
date below. I have also included the website for the
magazine aswell as the accounts for Facebook,
Twitter and Instagram, this is important as it
encourages audience participation. I have also
included a promotional advertisement at the bottom
of the page that is related to the genre of the
magazine, this uses synergy by promoting another
company.
Comparing my Contents Page to Real Media Products
Once again, the colour scheme is very similar, it is important to keep a
consistent house style across the magazine. Like the real media products,
my contents page is blocked, ordered and structured in a way so that it is
not confusing for the reader to find the feature they want. My contents
page includes page numbers, which is also included in the real media
products, this is a very important aspect of a contents page and something
the audience expects to see. It allows them to find the feature they would
like to read about easily and quickly. There are a number of differences
however, as I have developed and challenged some of the forms and
conventions of real media products.
My contents page has a masthead which
reads ‘inside’ this is different as usually it will
read ‘contents’. Also, I have included an
editor’s message which is not used in any of
the real media products contents pages. The
real media products often only use one main
image in their contents page, whereas I have
challenged that by using 4 or 5 different
images, this is so I can give more of a variety
to the magazine, and it gives the reader
more of a choice on what feature to read.
My Double Page Spread

In my double page spread I wanted to
use many different forms and
conventions from real life media
products. For example, I have placed the
main image on one page with the text on
the other, this is so the audience can
look at who the feature is about, and
then if they recognise them or enjoy
their opinions then they will read the
feature, I have also used a secondary
image in the bottom right. I have cleverly
used the cover line and the main image,
with the cover line being ‘the world in
their hands’ and with the main image
including an actual globe. This is used to
entertain the reader. I have used a stand
first below the cover line, which gives
the audience an insight into what the
feature will include. I also use 2 pull
quotes, when the audience see this then
they will realise that both of these
quotes are in the interview. I have used a
pug in the top left to attract the readers’
attention to some important information
about the band.
Comparing my Double Page Spread to Real
Media Products
The colour scheme is continued onto the DPS, as so
to keep a constant house style. Each DPS has a main
cover line, which is usually made to link into the
feature, also in my double page spread and the real
double page spreads, the feature is stretched out
across both pages. The main image is the biggest
aspect of the DPS, with the text being much smaller.
There are some forms and conventions that I have
developed and challenged however, for example, my
DPS includes a main image and a secondary image,
this is not used in the real media products. All of
them use a stand first but my product includes pull
quotes, this is something that is not used in the real
media products. Also, I have used a pug in my DPS to
give information on the band, this is not used in the
real media products.

In nearly all of the double page spreads, the
main image tells a lot about what they
feature will be about, this is a connotation of
a DPS, if they main stars are looking very
serious, like they are in most of the examples,
the feature may be a very serious one, if they
are relaxed or joking about, the feature will
be more relaxed.
Question 5 – How did you
attract/address your audience?
Masthead
Tagline
Pug
Direct mode
of Address
‘The Gaze’
Main Cover
Line
Features

Header

Repetitive
Feature
Pull Quote
Cover Stars +
Main Image

Anchored
Text
Flash Images
Gender, Age and Genre
Gender: My magazine is mainly aimed
primarily at males but could also target females
who like the same music. The cover stars are all
male and are all teenagers around the same
age. This is because my audience will most
likely be the same gender as them.

Age: My target audience will be males aged
around 16-30, the cover stars are within this
age range of young adults so the reader can
relate and be like them.
Genre: The genre of my magazine will be indie,
this is portrayed through the stars of the indie
genre in the magazine and through the clothes
and appearance of the cover stars, they are all
wearing jackets and have gelled hair.
The sample
CD gives the
audience an
incentive to
buy the
magazine,
also the
audience will
understand
that KOL
stands for
Kings Of Leon.

Fan sections attract my audience as
it gives them a say in the magazine
and their opinion on indie music,
they wouldn’t buy the magazine if it
was just all the opinion of one
person, they want a wide range of
opinions that they can debate on,
the fan sections also give the
opportunity to share images and
reviews of gigs the audience have
been to, so they can maybe advise
This also gives the audience an
people or inform them of whether
incentive to buy the magazine, so
they can enter the competition
to go to see certain bands or not.
to win tickets a major UK festival, The features at the bottom of the front
Leeds festival, in 2014 to see
cover attract the audience because of the
their favourite indie music stars
size of the stars included in the magazine,
perform live. This addresses my
they will instantly know who Miles Kane,
audience as it affects them
Johnny Marr and the Courteeners are,
directly through the use of
this gives them another incentive to buy
audience participation.
the magazine.
Colour, Artists and Features
Colour: The main colour scheme is red, white and
black, these colours are simple but effective in terms
of standing out and attracting the reader, these
colours of often used in other indie magazines such
as NME and Q.
Artists: The artists in my magazine are very
recognisable, bands such as Arctic Monkeys and the
Courteeners, as well as Miles Kane and Johnny Marr,
the audience will buy the magazine just to read
about them as they idolise them so much as they are
big stars in the indie genre. I also use up-and-coming
artists which the audience may be attracted to, they
will always want to know who is the next big thing.
Features: I have included a range of features such as
reviews, previews and interviews. These will attract
the audience to read these features about the music
stars the adore and idolise, they want to get the
latest information on them and the features in my
magazine allow them to do so. It is also important to
have a variety of features, as the audience won’t just
want to see interviews in the whole magazine.
The masthead immediately
attracts the reader as it is in big
bold white text and states what
will be inside the magazine in
this issue.

The ellipses is used
cleverly as it attracts
the reader by letting
them know that
everything they see
on the page will be
inside the magazine.

The contents is split
into 3 different
sections, which
makes it easier for
the reader to find
the feature they
want and directly
addresses the
audience by directly
telling them what is
in the magazine and
on which page.

The images on the contents page attract the eyes of the
audience as if they recognise the star in the photo they
will immediately turn to their feature in the magazine as
they are aware of the page number which is placed
within the picture.

The editor’s message
addresses the reader
directly as it welcomes
them into the magazine in a
friendly, relaxed way, it also
thanks them for buying the
issue.
Added information on the band
attracts the audience to become
more involved with them by
buying their new album.
The pug contains
important information on
the band the feature is
covering, as it is a red
circle, it will attract the
eyes of the reader to it as
it stands out on the page.

The word ‘hit’ suggests the songs are very
popular, and if the reader enjoys these
songs, they will buy the album.

The pull quote addresses the
audience as it lets them know
that these quotes will be in the
interview, they also give an idea
of what they will be talking
about in the feature.

The word ‘exclusive’ attracts the reader
as it suggests that this feature will not be
seen anywhere else, only my magazine
has access to a band a lot of other
magazines would like to interview, this is
a unique selling point of my magazine.

The stand first
addresses the
audience as it gives
them an insight
into the feature, it
is the first aspect
of the feature they
will read.
The colour scheme is consistent throughout, with red, white and black prominent on each page, the
colours are very bright and eye catching to the reader and the red and white work well together in
terms of standing out. The red, white and black have connotations of danger, below is a example of
the colour scheme of Q magazine.
I have used the same
colour scheme as Q
magazine with the red,
white and black, these are
the main colours of the
indie genre of magazine.
Question 6 – What have you
learnt about technologies from
the process of constructing this
product?
Use of Photography
This photo shows all four
members on different
levels, with one crouched
down and one jumping on
another member. This
shows the personality of
the group in the sense that
they like to joke around,
photography can give a key
impression such as this.
The image was taken in
front of a green screen.

This photo is a close up of the four
members with them all being on the same
level, ‘the gaze’ is being used here, with
three looking directly at the camera and
one looking away, this is an important
technique to show the character of the
members. The photo is again taken in
front of a green screen.

This photo is a
This photo is a medium medium close up
close up of one person from the waste
who has a good stance upwards with all four
and posture, they are
members looking
looking right into the
straight at the camera
camera and also give a with a direct mode of
very relaxed feel. The
address. I have learnt
photo was taken behind that is important to
a white screen, the
use the camera skills
lighting is very good in
well to connect with
this image.
the audience.
Use of Photoshop in constructing my full product

For my main image on my front cover, I changed the
brightness and contrast as well as the vibrance and
the colour balance, these tools allowed me to create
an image that stands out a lot more on the page and is
more striking to the eyes of the reader. I learnt that
these tools are important in creating a professional
image.
Use of Photoshop in constructing my full product

I wanted to make my main cover line on my front
cover stand out more as it was not very readable
against the background, I used black and grey shapes
that are dark and bold, I learnt these tools are very
useful and helped me to create an effectiveness on
the page.
Use of Photoshop in constructing my full product

I used the magic wand tool to remove the green
background on the image quickly, and then the crop tool
to make it look like the band members weren’t just
floating in mid-air, I also enlarged the image using the
selection tool. I learnt that these tools make creating a
perfect image for my front cover much easier.
Use of Photoshop in constructing my full product
I used placement cleverly to move the layers so the head
of one of the band members is in front of the masthead, it
is a convention of magazines that usually the masthead is
covered slightly.
I used the type tool to create text
for my contents, I was then able
to change the colour of the page
numbers easily by selecting a text
colour. I was able to rearrange
the text with the selection tool,
and either making the text
smaller or larger to fit onto the
page. I was also able to change
the font of the text to anything I
pleased, I wanted to use Bodoni
MT as it was quite a dark and
bold text, following this I
changed the sharpness of the
text so it would stand out more,
these tools helped me create the
perfect text for my contents.

I moved and rotated the guitar so it would fit
in the strap line by using the selection tool.
Question 7 – Looking back at your
preliminary task (Aquinas Magazine) what
do you feel you have learnt in the
progression to the full product?
My Preliminary Task Front Cover

My Full Product Front Cover

I feel that over the two front covers my photoshop skills have progressed, as I have
learnt more and understand more about the conventions of a magazine front cover,
which is reflected on the front cover of my full product. My full product is less detailed
but is more focused, especially in terms of colour and sharpness.
I feel that the main image on my front
cover has improved from my preliminary
task, the lighting is much better, and the
image stands out more to the eyes of the
reader. I learnt that by using four people
instead of just one I could fill out the page
much more.
I believe my masthead has progressed, I
learnt from the preliminary task that it is
important the masthead is clear and
readable, so on the full product, I made it
much bolder, and experimented with sharper
fonts to use.

I learnt that the main cover line had to be effective and work
with the main image, this is something I attempted to
progress from the preliminary task to the full product. I
thought that my original was slightly basic and that it needed
to be more complex to catch the reader’s attention. I used
the word ‘introducing’ to give a mode of address and also use
anchorage with the image above. I also included a grey/black
background in my full product to stand out more as I thought
my original from a distance looked hard to read.
I changed the colours of my strap lines and headers, as I
learnt that it was important to make key information in the
magazine stand out, I believed the red and white scheme
was more effective than the yellow and black. I also made
the text much more snappier and quick fire for the reader
through using the plus sign and the dashes.
My Preliminary Task Contents Page

My Full Product Contents Page

I feel that my over my two contents pages the quality has improved vastly, the
colour scheme to the front cover is much better and I have ordered it in a much
more suitable way compared to the preliminary task, it looks a lot more like the
contents of magazine.
I thought that my
contents has progressed
in the sense that it is
much more structured
and ordered with the use
of headers, I also
changed it so it became
all one straight column, I
also made the text much
bolder, I learnt that it was
important to make my
contents as good as
possible as it is the most
important aspect of the
page.

My flash images have
become much more
focused, I learnt that it
was important to have the
main feature as the
biggest image, this is
I believe the masthead of my contents has improved
something that wasn’t
vastly, I made it more interesting by putting ‘inside’
clear in my preliminary
instead of just ‘contents’. I learnt that this was quite
task. The images are also
unique and clever as it lets the reader know everything of a much better quality,
they see on the page will be inside the magazine. The
and the white page
ellipses also leads them on to want to find out what is
numbers works better
exactly inside, I have also included social media sites, I
with the images than the
learnt that it is important that the reader is connected to red.
the magazine on many different media platforms.

My editor’s message
is a lot shorter and
snappier, and the
image is a lot closer, I
learnt that this
creates more of a
connection between
the editor and the
reader, I thought the
first was too far away.
When choosing my masthead, I
wanted one which would stand out
on the page and that really
signified the type of impact I was
trying to create with my magazine.
I drew up some choices and
decided on this idea as it was the
most darkest and boldest of the 7
options. I also chose this as it links
to the logo of Nirvana, a famous
band known for their loud and ‘in
your face’ style of music, this is the
impression I wanted to give with
my masthead. I have learnt
through drawing up these options
that preparation and having
creative ideas is important, this is
something maybe I didn’t think
about with the preliminary task.
I feel that when taking pictures for my preliminary
task, I wasn’t really aware of how to take a good
image, the lighting must be of an excellent quality,
the background must be good, and the posture
must also be just right. These are some of the
factors which meant that my first images weren't
as good as they could have been, they were taken
in front of just a wall and were in hindsight, too far
away. This is something I wanted to change when
it came to making the full product. I ticked the
image that I thought would be best to use in my
magazine.
I believe my photo taking skills have progressed
through to the full product, the lighting is vastly
improved, the people in the images are much
easier to see. The posture is also much better,
there are a lot more gestures and facial
expressions. These images were taken against a
white screen with a top quality camera, this
meant I was more likely to gain some excellent
pictures which I could use in my magazine. I
have felt I have learnt a lot more about what
makes a good picture. I ticked the image that I
though was the best in terms of lighting,
posture and distance.

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Evaluation questions

  • 1. Name : Alexander Stuart Metcalfe Candidate Number : 2704 Centre : 33435 Aquinas College AS Media Studies OCR G321: Foundation Portfolio Brief from OCR Syllabus
  • 2. Question 1 – Who would be the audience for your media product?
  • 3. People who watch… People who spend money on… I aimed my magazine at… People who wear… People who are influenced by… Mainly boys aged 16-30 but girls may also be interested. People who go to gigs & festivals such as… People who listen to…
  • 4. The PRIMARY AUDIENCE for my magazine will be males aged 16-30. They will be people who will enjoy reading about upand-coming music bands and artists, but also enjoy reading about recognisable music stars. They will be mainly interested in the indie genre of music. I chose this group to be my primary target audience as I think they make up a large percentage of the people who listen to and are interested in indie music. I also chose this age group as they are the most likely to go to gigs and festivals to see music stars perform live, and will read the magazine for enjoyment as well as looking at the tour sections for information. The SECONDARY AUDIENCE for my magazine may well be women who are also interested in the indie genre, and people from a different age group who may consume the same type of media. I chose this as my secondary target audience as there are some people other than males aged 16-30 who may be interested in the Indie genre, this creates a wider audience and more variety in my readers. The secondary audience may not buy the magazine as the features may not appeal to them, but they may flick through, or they may just read it as it is available to them through other people they know. The secondary audience is a different age group as they may be less likely to go to gigs and festivals, and will just enjoy reading the magazine.
  • 5. I created a MOOD BOARD to show what my IDEAL READER for my music magazine will be interested in, what media they consume, and what they are influenced by. The mood board shows which music stars from the indie genre my reader will listen to and idolise, and also shows what social media they use, what television they watch and what type of clothes they wear.
  • 6. The DEMOGRAPHIC for my magazine would be people who are generally interested in the main stars of indie music and the next big thing in terms of up-and-coming bands and artists. I have been looking at some of the indie stars my reader may idolise, these are people like Alex Turner, Noel and Liam Gallagher and Miles Kane. The audience will want to see these people in the magazine. This will also link in the idea of a sub genre for my magazine in terms of fashion and status in terms of dress sense. When the audience see these stars, they idolise them by wanting to be just like them, so therefore they will attempt to follow their style of clothing.
  • 7. These audience questionnaire results show that my audience would like to see up-and-coming bands and artists included in my magazine and they would like to see interviews and reviews & previews on these up-and-coming bands and artists. This is similar to the style of NME, who like to promote new bands and artists on the indie scene. The audience for my magazine will be similar to that of NME, the age and genre will be the same, men and women aged 16-30.
  • 8. Question 2 – How does your media product represent particular social groups?
  • 9. These are some of the major music stars from the indie genre that my readers may look to emulate in terms of style and appearance, this creates a particular social group of people who aim to dress like these icons. They will try and dress like them as they look up to them and believe that they set some sort of trend for their social group.
  • 10. Miles Kane : Mainstream Reputation Hair is very neat and smart. Looking directly at audience in a very personal way. Has a very relaxed posture, hands at ease on the luxurious chair, rings show he is quite wealthy. Wearing a very smart shirt and jacket, making it seem his appearance is very important. Very smart outfit, dark jacket and jeans, almost the definition of cool.
  • 11. Miles Kane : Niche Reputation Long, messy hair, this is synonymous with indie stars. Gaze in eyes shows a rebellious attitude towards audience. Black and white image, shows darker side to personality. Casually holding a cigarette, may give him a bad look but doesn’t look bothered by it. Interesting style and patterns on shirt, perhaps to make him stand out and different from others.
  • 12. On my front cover, I aimed to represent a social group by making the cover stars the same gender and around the same age as the ideal reader, the actions of the cover stars represent a confident but serious style, this is shown through the way they stand and the way they are staring at the reader, by using a ‘gaze’. Also, the camera angle of the shot is at eye level, which puts the audience at the same level. The dress sense of the cover stars represents a particular social group of young males who are inspired by music and like to dress smart, each member of the band is wearing a jacket of some sort with gelled hair. This is the look that the readers may attempt to copy. The use of intertexuality within my features creates a code that the audience of my publication would understand, they know that the band are new to the scene and that they are attempting to become very large and famous worldwide.
  • 13. The features in my magazine may represent a particular social group of teenagers and young adults who are known for going to gigs and festivals, my features include reviews and previews of many gigs and festivals. I also use a promotional advertisement that may appeal to a social group of musicians, who are interested in music through listening to music and also through playing it as a form of enjoyment.
  • 14. My magazine also represents a certain social group of young musicians attempting to become the next big thing, my magazine covers an up-and-coming band, this will aspire to this type of social group, it may also aspire other young teenagers to achieve greater things, not just in terms of music. The masthead links with the main image of the band to create a code that the audience of my publication would understand, in the image they have the world in their hands, but the underlining message is that they are going to be huge worldwide and have the control of their own future.
  • 15. My product represents particular social groups through the use of SOCIAL MEDIA. The social group my magazine appeals to will use social networking sites such as : Facebook, Twitter and Instagram. This will be because they are mainly teenagers and young adults and will use social media platforms on a daily basis to communicate and to gain information. My product will also represent social groups through having its own website and app so my target audience of teenagers and young adults can access my magazine by using the internet or by visiting the app on their mobile device, which is something they keep close and use daily, this creates an easier access to the magazine by using multiple media platforms, it also represents modern technology. Here is an example of a media product with a media platform in terms of a website - http://www.nme.com/
  • 16. Question 3 – What kind of media institution might distribute your media product and why?
  • 17. My magazine is going to be published monthly, which allows me to put a months worth of music news and features into one magazine, my magazine will go against the mainstream ‘once a week’ magazine and goes for a more niche ‘once a month’ to gain an emphasis on quality rather than trying to force it into the face of the audience. The price will be £1.40, which I believe is a reasonable price for a magazine, it may have been more or less expensive if my magazine was weekly as it would have an effect on how often the audience will purchase the magazine. My magazine would be a sister publication for NME magazine and would be published and distributed by IPC Media, this would be because the magazines are very similar in terms of target audiences and genre. However, NME is different to my magazine as it is published weekly rather than monthly.
  • 18. How is my brand easy for the audience to access? I will also include an app so the audience can subscribe to the magazine and read it on their handheld device rather than having to actually go out and buy the magazine, the subscription will have a cost, and so will the app, so it’s not being read for free, but it makes the magazine more accessible for the audience, and they can browse it with ease. Downloading the app, subscribing, ‘liking’ the page on Facebook or ‘following’ the page on Twitter and Instagram creates brand loyalty. The audience are able to access the magazine on more than one media platform, this also increases the size of the brand. On my contents page, I give the audience more ways to access my magazine other than print, I use the side of social media in terms of Facebook, Twitter and Instagram, where they can go online and look at news on the magazine and on indie music without having to buy the magazine, the audience can ‘like’ or ‘follow’ to gain the latest information. Also, since my target audience use these social networking sites daily, it will almost become like a habit for them to see the magazine’s page. They will go on the page to look for things to entertain them in terms of the magazine’s information and lifestyle choices.
  • 19. Distribution of my Media Product Re-Wired Online Radio Re-Wired Facebook Page Re-Wired Twitter Page RW Re-Wired Website Sponsored Hastags Subscription Re-Wired Instagram Page Re-Wired App These are some of the ways for the audience to find my product. Print Gigs, Tours & Festival Stages Music channels on TV Re-Wired Merchandise
  • 20. IPC Media’s NME Website
  • 21. The Brand identity is shown clearly on the website. The website offers you the chance to subscribe to read the latest issue of the magazine, by reading the digital edition. It also gives you the choice of logging in to the website, or registering as a member. It also uses a search bar option so the audience can browse the website for whatever they please. The website has different tabs in which the audience can click on to look at what they like, they also have film & TV, which widens the brand’s reach, as well as most read and most shared so the audience can see what is popular at the moment. Videos are also included which the audience would not be able to access through print, this is why it is important that there are several media platforms, such as a website and an app, the app uses a symbiotic relationship with Spotify, they both promote each other through music.
  • 22. I researched NME to get a good idea of the different conventions and institutions that would help me in developing and distributing my magazine, I believed this would be a good idea as the magazines are very similar in terms of indie music and target audience. The brand statement for NME is ‘Continuing to bring you the very best in new music’ this suggests that the magazine are very consistent and that the give the audience everything they want in terms of new indie music in their weekly issues. There are no facts in the statement such as ‘the best selling’ or ‘the number one’ they just give their opinion on what they are trying to give to the audience every week. My brand statement reads ‘Music Revamped’ this is short and simple and works well with the title ‘Re-Wired’ it basically states that we are taking music up a notch with the magazine. IPC Media (an upmarket group that produces over 85 iconic media brands ) are also the publishers of NME magazine and Uncut magazine which are sister publications. These two magazines being published by IPC media would help Re-Wired magazine as it would increase the general indie music brand identity that all the magazines have. NME ‘Continuing to bring you the very best in new music’ Frequency – Weekly Price - £2.30 Online – www.nme.com Re-Wired ‘Music Revamped’ Frequency – Monthly Price - £1.40 Online – www.rewired.com
  • 23. Question 4 - In what ways does your Media product use, develop or challenge forms and conventions of real media products?
  • 24. My Media Product My media product is a music magazine which is of an indie genre. The target audience for my magazine are males aged 16-30. In my magazine there are many forms & conventions that the audience expects to see. In many ways by producing my media product I have used, developed and challenged the forms and conventions of real media products that are similar to mine in terms of being a music magazine and being mainly indie based.
  • 25. My Front Cover On my front cover I wanted to use many different forms and conventions from real life media products, for example, I have used a colour scheme of red, white and black. This is significant as these are the main colours of the indie genre. I have also used recognisable music stars and bands from the indie genre, the audience expects to see big names in a music magazine. The masthead is placed at the top of the front cover, with the tagline placed just below. I have also included a date, issue number, price and barcode as these are all of the usual aspects of a magazine front cover. I have used a header which allows me to inform the audience of what will be inside the magazine. The main image of my front cover is the biggest image on the page, it is the main feature in the magazine which promotes a new up-and-coming band from the indie genre, this is important as the audience will always want to know what is the next big thing. The cover line shows the name of the band in big bold letters to stand out. I have also used a pull quote from the feature, this allows the audience to know what the feature could be about. I have also used many flash images from gigs, Most indie genre style magazines include images from gigs.
  • 26. Comparing my Front Cover to Real Media Products The colour scheme is very similar in terms of the red, white and black, this is common in all indie genre magazines. In the real media products, the cover line is big and bold and includes the name of a famous artist or band from the indie genre, this is something I tried to include in my front cover, on each of the real products, the main cover star uses a ‘gaze’ to either look directly at the audience or look away from them, this is again something I included in my front cover, the ‘gaze’ can also show the personality of the band or a certain person, which can give the audience an insight into the feature. There are a few things I have developed and challenged, the real media products use few pugs, where as I have, there are also very few flash images on the front covers of the real media products, this is something I attempted to change in mine. There are a lot of features included on the front covers, where as in mine I didn’t use as many. I also include a free gift which isn’t included in the other media products, this could be the unique selling point of my magazine.
  • 27. My Contents Page In my contents page I wanted to use many different forms and conventions from real life media products. For example, I have used a structured and blocked layout, with headings for different features in the magazine. The images are structured and include page numbers, this is important as if the audience like the image or recognise the music star in it, then they know straight away which page to turn to. I have included an editor’s message, this is something which is common in all contents pages, the is a convention of a contents page, it is something the audience expects to see, it invites them into the magazine. I have used page numbers in chronological order, so the audience aren’t confused, and know what is on each page of the magazine, the masthead is at the top of the contents page, with the issue number and date below. I have also included the website for the magazine aswell as the accounts for Facebook, Twitter and Instagram, this is important as it encourages audience participation. I have also included a promotional advertisement at the bottom of the page that is related to the genre of the magazine, this uses synergy by promoting another company.
  • 28. Comparing my Contents Page to Real Media Products Once again, the colour scheme is very similar, it is important to keep a consistent house style across the magazine. Like the real media products, my contents page is blocked, ordered and structured in a way so that it is not confusing for the reader to find the feature they want. My contents page includes page numbers, which is also included in the real media products, this is a very important aspect of a contents page and something the audience expects to see. It allows them to find the feature they would like to read about easily and quickly. There are a number of differences however, as I have developed and challenged some of the forms and conventions of real media products. My contents page has a masthead which reads ‘inside’ this is different as usually it will read ‘contents’. Also, I have included an editor’s message which is not used in any of the real media products contents pages. The real media products often only use one main image in their contents page, whereas I have challenged that by using 4 or 5 different images, this is so I can give more of a variety to the magazine, and it gives the reader more of a choice on what feature to read.
  • 29. My Double Page Spread In my double page spread I wanted to use many different forms and conventions from real life media products. For example, I have placed the main image on one page with the text on the other, this is so the audience can look at who the feature is about, and then if they recognise them or enjoy their opinions then they will read the feature, I have also used a secondary image in the bottom right. I have cleverly used the cover line and the main image, with the cover line being ‘the world in their hands’ and with the main image including an actual globe. This is used to entertain the reader. I have used a stand first below the cover line, which gives the audience an insight into what the feature will include. I also use 2 pull quotes, when the audience see this then they will realise that both of these quotes are in the interview. I have used a pug in the top left to attract the readers’ attention to some important information about the band.
  • 30. Comparing my Double Page Spread to Real Media Products The colour scheme is continued onto the DPS, as so to keep a constant house style. Each DPS has a main cover line, which is usually made to link into the feature, also in my double page spread and the real double page spreads, the feature is stretched out across both pages. The main image is the biggest aspect of the DPS, with the text being much smaller. There are some forms and conventions that I have developed and challenged however, for example, my DPS includes a main image and a secondary image, this is not used in the real media products. All of them use a stand first but my product includes pull quotes, this is something that is not used in the real media products. Also, I have used a pug in my DPS to give information on the band, this is not used in the real media products. In nearly all of the double page spreads, the main image tells a lot about what they feature will be about, this is a connotation of a DPS, if they main stars are looking very serious, like they are in most of the examples, the feature may be a very serious one, if they are relaxed or joking about, the feature will be more relaxed.
  • 31. Question 5 – How did you attract/address your audience?
  • 32. Masthead Tagline Pug Direct mode of Address ‘The Gaze’ Main Cover Line Features Header Repetitive Feature Pull Quote Cover Stars + Main Image Anchored Text Flash Images
  • 33. Gender, Age and Genre Gender: My magazine is mainly aimed primarily at males but could also target females who like the same music. The cover stars are all male and are all teenagers around the same age. This is because my audience will most likely be the same gender as them. Age: My target audience will be males aged around 16-30, the cover stars are within this age range of young adults so the reader can relate and be like them. Genre: The genre of my magazine will be indie, this is portrayed through the stars of the indie genre in the magazine and through the clothes and appearance of the cover stars, they are all wearing jackets and have gelled hair.
  • 34. The sample CD gives the audience an incentive to buy the magazine, also the audience will understand that KOL stands for Kings Of Leon. Fan sections attract my audience as it gives them a say in the magazine and their opinion on indie music, they wouldn’t buy the magazine if it was just all the opinion of one person, they want a wide range of opinions that they can debate on, the fan sections also give the opportunity to share images and reviews of gigs the audience have been to, so they can maybe advise This also gives the audience an people or inform them of whether incentive to buy the magazine, so they can enter the competition to go to see certain bands or not. to win tickets a major UK festival, The features at the bottom of the front Leeds festival, in 2014 to see cover attract the audience because of the their favourite indie music stars size of the stars included in the magazine, perform live. This addresses my they will instantly know who Miles Kane, audience as it affects them Johnny Marr and the Courteeners are, directly through the use of this gives them another incentive to buy audience participation. the magazine.
  • 35. Colour, Artists and Features Colour: The main colour scheme is red, white and black, these colours are simple but effective in terms of standing out and attracting the reader, these colours of often used in other indie magazines such as NME and Q. Artists: The artists in my magazine are very recognisable, bands such as Arctic Monkeys and the Courteeners, as well as Miles Kane and Johnny Marr, the audience will buy the magazine just to read about them as they idolise them so much as they are big stars in the indie genre. I also use up-and-coming artists which the audience may be attracted to, they will always want to know who is the next big thing. Features: I have included a range of features such as reviews, previews and interviews. These will attract the audience to read these features about the music stars the adore and idolise, they want to get the latest information on them and the features in my magazine allow them to do so. It is also important to have a variety of features, as the audience won’t just want to see interviews in the whole magazine.
  • 36. The masthead immediately attracts the reader as it is in big bold white text and states what will be inside the magazine in this issue. The ellipses is used cleverly as it attracts the reader by letting them know that everything they see on the page will be inside the magazine. The contents is split into 3 different sections, which makes it easier for the reader to find the feature they want and directly addresses the audience by directly telling them what is in the magazine and on which page. The images on the contents page attract the eyes of the audience as if they recognise the star in the photo they will immediately turn to their feature in the magazine as they are aware of the page number which is placed within the picture. The editor’s message addresses the reader directly as it welcomes them into the magazine in a friendly, relaxed way, it also thanks them for buying the issue.
  • 37. Added information on the band attracts the audience to become more involved with them by buying their new album. The pug contains important information on the band the feature is covering, as it is a red circle, it will attract the eyes of the reader to it as it stands out on the page. The word ‘hit’ suggests the songs are very popular, and if the reader enjoys these songs, they will buy the album. The pull quote addresses the audience as it lets them know that these quotes will be in the interview, they also give an idea of what they will be talking about in the feature. The word ‘exclusive’ attracts the reader as it suggests that this feature will not be seen anywhere else, only my magazine has access to a band a lot of other magazines would like to interview, this is a unique selling point of my magazine. The stand first addresses the audience as it gives them an insight into the feature, it is the first aspect of the feature they will read.
  • 38. The colour scheme is consistent throughout, with red, white and black prominent on each page, the colours are very bright and eye catching to the reader and the red and white work well together in terms of standing out. The red, white and black have connotations of danger, below is a example of the colour scheme of Q magazine. I have used the same colour scheme as Q magazine with the red, white and black, these are the main colours of the indie genre of magazine.
  • 39. Question 6 – What have you learnt about technologies from the process of constructing this product?
  • 40. Use of Photography This photo shows all four members on different levels, with one crouched down and one jumping on another member. This shows the personality of the group in the sense that they like to joke around, photography can give a key impression such as this. The image was taken in front of a green screen. This photo is a close up of the four members with them all being on the same level, ‘the gaze’ is being used here, with three looking directly at the camera and one looking away, this is an important technique to show the character of the members. The photo is again taken in front of a green screen. This photo is a This photo is a medium medium close up close up of one person from the waste who has a good stance upwards with all four and posture, they are members looking looking right into the straight at the camera camera and also give a with a direct mode of very relaxed feel. The address. I have learnt photo was taken behind that is important to a white screen, the use the camera skills lighting is very good in well to connect with this image. the audience.
  • 41. Use of Photoshop in constructing my full product For my main image on my front cover, I changed the brightness and contrast as well as the vibrance and the colour balance, these tools allowed me to create an image that stands out a lot more on the page and is more striking to the eyes of the reader. I learnt that these tools are important in creating a professional image.
  • 42. Use of Photoshop in constructing my full product I wanted to make my main cover line on my front cover stand out more as it was not very readable against the background, I used black and grey shapes that are dark and bold, I learnt these tools are very useful and helped me to create an effectiveness on the page.
  • 43. Use of Photoshop in constructing my full product I used the magic wand tool to remove the green background on the image quickly, and then the crop tool to make it look like the band members weren’t just floating in mid-air, I also enlarged the image using the selection tool. I learnt that these tools make creating a perfect image for my front cover much easier.
  • 44. Use of Photoshop in constructing my full product I used placement cleverly to move the layers so the head of one of the band members is in front of the masthead, it is a convention of magazines that usually the masthead is covered slightly. I used the type tool to create text for my contents, I was then able to change the colour of the page numbers easily by selecting a text colour. I was able to rearrange the text with the selection tool, and either making the text smaller or larger to fit onto the page. I was also able to change the font of the text to anything I pleased, I wanted to use Bodoni MT as it was quite a dark and bold text, following this I changed the sharpness of the text so it would stand out more, these tools helped me create the perfect text for my contents. I moved and rotated the guitar so it would fit in the strap line by using the selection tool.
  • 45. Question 7 – Looking back at your preliminary task (Aquinas Magazine) what do you feel you have learnt in the progression to the full product?
  • 46. My Preliminary Task Front Cover My Full Product Front Cover I feel that over the two front covers my photoshop skills have progressed, as I have learnt more and understand more about the conventions of a magazine front cover, which is reflected on the front cover of my full product. My full product is less detailed but is more focused, especially in terms of colour and sharpness.
  • 47. I feel that the main image on my front cover has improved from my preliminary task, the lighting is much better, and the image stands out more to the eyes of the reader. I learnt that by using four people instead of just one I could fill out the page much more. I believe my masthead has progressed, I learnt from the preliminary task that it is important the masthead is clear and readable, so on the full product, I made it much bolder, and experimented with sharper fonts to use. I learnt that the main cover line had to be effective and work with the main image, this is something I attempted to progress from the preliminary task to the full product. I thought that my original was slightly basic and that it needed to be more complex to catch the reader’s attention. I used the word ‘introducing’ to give a mode of address and also use anchorage with the image above. I also included a grey/black background in my full product to stand out more as I thought my original from a distance looked hard to read. I changed the colours of my strap lines and headers, as I learnt that it was important to make key information in the magazine stand out, I believed the red and white scheme was more effective than the yellow and black. I also made the text much more snappier and quick fire for the reader through using the plus sign and the dashes.
  • 48. My Preliminary Task Contents Page My Full Product Contents Page I feel that my over my two contents pages the quality has improved vastly, the colour scheme to the front cover is much better and I have ordered it in a much more suitable way compared to the preliminary task, it looks a lot more like the contents of magazine.
  • 49. I thought that my contents has progressed in the sense that it is much more structured and ordered with the use of headers, I also changed it so it became all one straight column, I also made the text much bolder, I learnt that it was important to make my contents as good as possible as it is the most important aspect of the page. My flash images have become much more focused, I learnt that it was important to have the main feature as the biggest image, this is I believe the masthead of my contents has improved something that wasn’t vastly, I made it more interesting by putting ‘inside’ clear in my preliminary instead of just ‘contents’. I learnt that this was quite task. The images are also unique and clever as it lets the reader know everything of a much better quality, they see on the page will be inside the magazine. The and the white page ellipses also leads them on to want to find out what is numbers works better exactly inside, I have also included social media sites, I with the images than the learnt that it is important that the reader is connected to red. the magazine on many different media platforms. My editor’s message is a lot shorter and snappier, and the image is a lot closer, I learnt that this creates more of a connection between the editor and the reader, I thought the first was too far away.
  • 50. When choosing my masthead, I wanted one which would stand out on the page and that really signified the type of impact I was trying to create with my magazine. I drew up some choices and decided on this idea as it was the most darkest and boldest of the 7 options. I also chose this as it links to the logo of Nirvana, a famous band known for their loud and ‘in your face’ style of music, this is the impression I wanted to give with my masthead. I have learnt through drawing up these options that preparation and having creative ideas is important, this is something maybe I didn’t think about with the preliminary task.
  • 51. I feel that when taking pictures for my preliminary task, I wasn’t really aware of how to take a good image, the lighting must be of an excellent quality, the background must be good, and the posture must also be just right. These are some of the factors which meant that my first images weren't as good as they could have been, they were taken in front of just a wall and were in hindsight, too far away. This is something I wanted to change when it came to making the full product. I ticked the image that I thought would be best to use in my magazine. I believe my photo taking skills have progressed through to the full product, the lighting is vastly improved, the people in the images are much easier to see. The posture is also much better, there are a lot more gestures and facial expressions. These images were taken against a white screen with a top quality camera, this meant I was more likely to gain some excellent pictures which I could use in my magazine. I have felt I have learnt a lot more about what makes a good picture. I ticked the image that I though was the best in terms of lighting, posture and distance.