1. - There are roughly 80 million Millennials in the U.S.
- Online & mobile channels are important to
Millennials, providing the information & insights
they need to find the best product or service
- It’s important for Millennials that
their car represents their personality
and their accomplishments
MILLENNIALS
AS CAR BUYERS
References:
1. Autotrader.com
Cleveland
Construction
are willing to pay more
for products that are
consistent with their image
46%
- Millennials want to
buy new cars, but
have trouble affording
them due to economic
contraints ($1.2 trillion in
student loan debt)
Navigation
46% MP3
41% Satellite
Radio
32% Bluetooth
23% Mobile
Integration
22%
72% of Younger Millennials say INFOTAINMENT features are
“must-haves” when shopping for a vehicle
WHAT DO MILLENNIALS WANT IN A CAR?
style & features
Younger Millennials
safety & performance
Older Millennials