1. - There are roughly 80 million Millennials in the U.S.
- Online & mobile channels are important to
Millennials, providing the information & insights
they need to find the best product or service
MILLENNIALS
AS RENTERS
References:
1. 2014 Home Buyer &
Seller Generational Trends
2. National Journal
3. Forbes
4. REIT
Cleveland
Construction
Spent > 30%
Income on Rent
46% Spent > 50%
Income on Rent
20%
- The percentage of Americans in
their late 20s & early 30s living with
their parents has risen sharply in
the last decade & is at its highest
point in 50 years
WHY MILLENNIALS LOVE RENTING
AMENITIES
COMMUNITY
FLEXIBILITY
CONVENIENCE
- The high inclination to rent is
related to the fact that millennials
are getting married and having
children later in life than their
parents and grandparents did,
partly for economic reasons
IN 2014: RENTERS 25 - 34
SUPPLY INCOMERENT DEMAND