Townsquare Media Presentation (New Media)

1. D E A N M E A D , R I L E I G H E L D E R , A L E X I S Z Y B A C H ,
D A V I D L E W I S
TOWNSQUARE MEDIA

2. BACKGROUND INFO
• Founders Terry Jacobs & Bill Stakelin
• Co-founder Steven price in 2010
• World wide radio
• 3rd largest
• 311 channels

3. BACKGROUND INFO
• National portfolio of music and entertainment
• They reach over 50 million US visitors monthly
• Townsquare is one of the leading producers of live
events in the United States:
• They produce and hold 500 events across the
country
• They attract approximately 600,000 total attendees

4. INSANE INFLATABLE
• Created, launched, and now produce this event
• The nation’s largest and most popular obstacle
race
• This race will visit 70 cities in 2015

5. FOLLOWERS ON SOCIAL MEDIA
Twitter
• Has 2,920 followers on
twitter.
• Following 333
• Schedule on air time for
their talent.
• Required to write a
blog and post on
twitter
Facebook
• Has 2,917 likes on
facebook.
• Uses Facebook more to
promote their on air
talent.

6. QUESTIONS AND ANSWER
WITH MR. SHEETS
Question
• How do you guys as an
organization use new
media to your
advantage?
Answer
• the digital platform is a
core principle for
Townsquare Media.
We have seen growth
of 30% on average for
the past 3 years in
digital advertising.

7. QUESTIONS AND ANSWER
WITH MR. BRICE
Question
• Do you guys advertise a
lot on social media
websites and if so which
are your most powerful
social media sites where
you engage the most
and which one is the
weakest where you aren't
doing as well as you
would like?
Answer
• We try to utilize everything
that is available to use. We
have targeted Facebook
postings for our on-air talent,
Twitter postings during their
schedule air-time for
interaction and each on-air
person is required to do a
number of blogs each day to
again engage with our
listening audience. We are
the first media company in
the market to active use a
texting platform as well for
the audience to interact.

8. QUESTIONS AND ANSWERS
WITH MR. SHEETS
Question
• What are the missions
and stakeholders of
your organization
Answer
• Our goal is “To create
and distribute original
and motivating media
experiences that connect
communities seamlessly
with content they love,
people they trust,
products they want, and
things that matter” – this is
what we try to do.
Stakeholders – we are a
publicly traded
company.

9. QUESTIONS AND ANSWER
WITH MR. SHEETS
Question
• Would you say that social
media is helping you
promote your
organization or it is hurting
you as an organization? If
social media never came
around would your
organization be as
powerful with out it if you
use it to your advantage
if not why don't you
believe in the power of
social media?
Answer
• Social media is a part
of life – we need to be
involved daily so it
helps brand our
properties….if it wasn’t
around we would
continue to do what
our counterparts do.

10. QUESTIONS AND ANSWERS
WITH MR. SHEETS
Question
• Do you get any sales
from social media?
Since you guys are
worldwide how many
out of state listeners
listen out of state? If
you have any info on
that.
Answer
• We receive contacts
from all forms so yes that
can lead to commerce
for our business from
social media. Because of
the way radio is regionally
tracked or service area –
then out of state listeners
do not count in our metro
or TSA.

11. BANKRUPT
• Situation
• http://www.townsquaremedia.com/press/regent-
communications-announces-completion-of-
reorganization-plan

12. TOWNSQUARE MEDIA

13. WORK CITED
• Had an interview with Mr. sheets who is general
manager of the radio stations. (through email.)
• "Townsquare Media - Digital Media & Radio
Advertising Company." Townsquare Media - Digital
Media & Radio Advertising Company. N.p., n.d.
Web. 01 May 2015.